Content Marketing That Drives Traffic, Leads & Sales
Professional content creation and strategy for Essex businesses. I help you plan, create, and promote content that performs in search engines, AI assistants, and across your entire marketing funnel - not just words that fill a blog.
Why Content Marketing Still Matters (Even in the AI Era)
There's more noise online than ever, but genuinely helpful, well-structured content still wins. Google's "helpful content" guidance is clear: people-first, experience-driven content ranks.
High-Quality Content Drives:
- Brand visibility and search traffic
- Trust and authority in competitive markets
- Buyers through your entire funnel - from first touch to decision
- Visibility in AI-powered search results and LLMs
Search Engines & AI Spot:
- Thin, keyword-stuffed articles
- AI spam that adds nothing new
- Content written for algorithms rather than people
- Low-quality content without genuine expertise
The game now: Create content that a human would genuinely bookmark - and structure it so both Google and AI tools can understand and trust it. That's exactly what this service is designed to do.
What's Included in My Content Marketing Service
From strategy to creation, optimisation to distribution - a complete content engine built around your business goals.
Content & Performance Audit
We start by understanding what you already have and how it performs. I review existing pages, blog posts, landing pages, search visibility, engagement metrics, conversions, and competitor content. The outcome is a content map: what to keep, improve, consolidate, retire - and what to create next.
Strategy: From Topics to a Content System
I design a strategy that connects business goals, audiences, channels, and formats. You get a content roadmap with priorities, a topic and cluster plan aligned to your products/services, and a repurposing plan. This isn't about random posts - it's building a content engine that compounds over time.
Content Creation (Human-Led, AI-Assisted)
I produce content that's deep enough to satisfy modern SEO and LLMs, clear enough for human readers to act on, and structured for reuse in email, social, and sales collateral. I actively use AI tools to speed up research and first drafts, but every piece is planned, edited, and fact-checked by a human.
Optimising for SEO & LLMs
Modern content has to perform in traditional search (Google, Bing) and AI-driven assistants (ChatGPT-style tools, AI Overviews). I optimise for both with clear search intent targeting, sensible keywords, strong title tags, schema markup, natural language for AI, and people-first copy that demonstrates expertise.
UX, Design & Content Presentation
Great content can underperform if badly presented. I ensure your content is easy to scan with headings and bullets, readable on mobile, supported with visuals where they add value, and structurally aligned with your brand.
Distribution, Repurposing & Promotion
Publishing is step one. Getting people to see it is step two. I help turn long-form content into social snippets, create email campaigns highlighting new content, pitch and place content on third-party sites, and repurpose into PDFs, checklists, slides, or scripts. Maximum mileage from each strong piece.
Measurement & Iteration
We agree upfront on success metrics: organic traffic, conversions, leads, engagement. Then we monitor performance, identify what's over or underperforming, and refresh or reposition content where it makes sense. Content marketing done properly is iterative - winners become models, losers improve or retire.
Who I Work With
I partner with businesses that need content to support lead generation, sales, and long-term brand visibility - not just blog posts for the sake of it.
Service Businesses in Essex
Trades, professional services, healthcare, legal, finance, and home services that need content to support lead generation and sales.
UK SMEs & Scale-Ups
B2B and B2C companies that rely on organic search, PPC, email, and social - and want content that joins everything together.
eCommerce & DTC Brands
Needing product copy, buying guides, category content, and email flows that lift revenue and customer lifetime value.
International Businesses
Targeting UK or Greek markets where bilingual English/Greek content can make the difference in reaching specific audiences.
You don't need a full in-house content team. You need a content partner who understands SEO, PPC, CRO, and AI - and can plug in where you have gaps.
Why Work With Me on Content Marketing?
You could hire a generic content agency or cheap AI-content provider. You'll get volume. What you won't get is joined-up thinking.
A Strategist, Not Just a Copy Supplier
Content is planned in the context of SEO, PPC, CRO, and your wider funnel - not as isolated blog posts.
Experience with AI in Search & Content
I actively write and speak about AI, SEO, and how brands can stay visible as LLMs change discovery and search behaviour.
Hands-On Involvement
I'm involved in research, briefs, editing, and optimisation - not just high-level direction. You get direct access to expertise.
Flexible Collaboration
I can work with your in-house writers, bring in my own trusted network, or do a hybrid of both - whatever fits your setup.
Clear Communication
No jargon for the sake of it. You'll always know what I'm doing, why I'm doing it, and how it's performing.
Long-Term Thinking
Content marketing compounds over time. I focus on building assets that continue driving traffic and leads months and years after publication.
Common Questions
No. I'm based in Leigh-on-Sea, Essex, but I work with businesses across the UK and internationally. The Essex mention is mainly so local organisations can find me more easily through local search.
I personally handle strategy, structure, briefs, and final edits. I also work with a small network of trusted writers and creatives. For some projects I'll write the core pieces myself; for others, I'll lead and edit a team. In all cases, anything that goes live has been through my review first.
Yes - as a tool, not a replacement for humans. I use AI and LLMs for research, ideation, outlines, and sometimes first drafts, but every piece is checked, edited, and shaped by a human before it reaches your audience. The goal is higher quality and speed, never generic AI spam.
Articles, guides, blog posts, landing pages, service pages, product/category descriptions, buying guides, email sequences, newsletters, lead magnets (checklists, ebooks, templates), case studies, proof content, and scripts for video, webinars, and explainers. If it supports search, sales, or customer education, we can work on it.
It depends on the volume and complexity of content, whether you need fresh creation or refreshes, and how much promotion and strategy support you want. After an initial call and light audit, I'll send a clear proposal with options so you can decide what level of involvement and investment makes sense for your business.
Content marketing is a long-term strategy. You'll typically see initial traction within 3-6 months as content gets indexed and starts ranking. Real momentum usually builds over 6-12 months as you accumulate more content and topical authority. That said, some high-value pieces can start driving traffic and conversions within weeks if they target the right topics.
Both. Often the best ROI comes from refreshing and expanding existing content that's already ranking but could perform better. I'll audit what you have, identify quick wins, and recommend a mix of new content creation and strategic updates to existing pages.
Yes, I can produce or adapt content in Greek for Greek-speaking audiences or brands with a Greek presence, whilst keeping the main focus on English markets. For other languages, I work with trusted translators and native content creators.
We agree upfront on KPIs based on your goals. Typical metrics include organic traffic growth, keyword rankings, time on page, conversion rates (leads, sales, enquiries), and assisted conversions through the funnel. I use Google Analytics, Search Console, and your CRM data to track performance and report monthly on what's working.
I'll review your key pages, blog content, and overall content strategy. You'll receive a short video or document walking through quick wins, content gaps, optimisation opportunities, and longer-term strategic recommendations. This typically takes 3-5 business days and gives you a clear picture of where content can drive better results.
Ready to Build a Content Engine That Actually Moves the Needle?
If you're tired of publishing content that doesn't do anything, worried about staying visible as AI changes search, or ready to treat content as a serious growth channel rather than an afterthought - let's talk.
Or call: 0744 70 700 13