I help businesses become easier to find, easier to understand and easier to choose through technical SEO, local search, better content, stronger website structure and modern AI-aware search strategy.
Poor organic performance rarely comes down to one missing keyword. The useful work is identifying which problem deserves attention first.
Indexing, JavaScript, canonicals, redirects, duplication, site architecture or performance may be getting in the way.
Rankings suffer when search intent, page purpose and site structure do not line up properly.
Local businesses need their website, Google Business Profile, reviews and service areas working together.
Search traffic is not enough if visitors cannot understand the offer, trust the business or take the next step.
My approach is simple: diagnose the constraint, prioritise the work and fix what matters before creating more SEO activity.
I do not separate SEO into artificial departments. Technical foundations, page relevance, local search, content and authority all influence how well a website performs.
Crawlability, indexation, canonicals, redirects, XML sitemaps, JavaScript, structured data, duplicate URLs and website performance.
Google Business Profile, service areas, location relevance, reviews, local landing pages and the signals that support visibility in Maps and local organic results.
I map important searches to the right pages, resolve cannibalisation, improve page structure and strengthen internal links around genuine user intent.
Service pages, local pages, guides, comparisons and supporting articles designed around search demand, genuine expertise and the commercial journey.
See my content marketing service .
Relevant editorial links, citations, digital PR opportunities and independent references that strengthen the site's wider authority without relying on bulk backlink packages.
Search Console, GA4, ranking data and enquiry tracking help me understand what is improving and where the next useful piece of work should happen.
The exact work changes from site to site. The way I make decisions does not.
Services, customers, locations, competition and what a useful enquiry actually looks like.
Technical health, search demand, rankings, content, local visibility and conversion paths.
I work on the changes with the strongest commercial and SEO case rather than ticking through a standard checklist.
Search performance and conversions determine what deserves attention next.
I do not sell fixed-output SEO packages. I use clear monthly working bands based on the amount of hands-on work the campaign is likely to need. The right level depends on competition, target locations, website condition and how much implementation is required.
For businesses focused on a defined local market where the website needs consistent technical, content, on-page and local SEO work without the capacity required by a larger campaign.
For businesses targeting more services, more locations or more competitive searches and needing enough monthly capacity to work across technical SEO, content, local visibility and authority.
For larger websites, multi-location businesses or campaigns where competition and geographic scope require substantially more technical, content and authority work each month.
These are working budget bands, not rigid packages. The allocation changes with the campaign. One month may need more technical work, another may need service pages, content, internal linking, local SEO or authority building. I use the available time where it can make the strongest difference rather than producing work simply because it appears on a package checklist.
Want to see how these figures compare with the wider local market? I researched publicly advertised SEO prices from 14 providers targeting Essex and documented what different budgets actually buy.
See my 2026 Essex SEO pricing researchGoogle organic search remains the foundation, but customers also discover businesses through Maps, AI-generated answers and conversational search.
I do not treat AI SEO as a replacement for traditional search optimisation. Strong technical foundations, useful content and clear business information remain essential.
Technical SEO, relevance, content and authority remain the backbone of search visibility.
Local businesses need website relevance and Business Profile signals working together.
Your expertise and business information need to be clear enough for modern systems to understand accurately.
These dedicated services go deeper when one specific part of SEO is the main requirement.
Technical, content and performance analysis with clear priorities.
Explore SEO audits →Google AI, ChatGPT, crawler access, entity clarity and AI visibility.
Explore AI SEO →Hands-on technical and on-page SEO for WordPress websites.
Explore WordPress SEO →SEO-led service pages, articles, content refreshes and strategy.
Explore content marketing →Much of my work is with owner-managed businesses, professional services and trades where local and commercial searches matter.
Based in Leigh-on-Sea and working across Southend, Rayleigh, Benfleet, Basildon, Billericay, Brentwood, Chelmsford and the wider county.
Technical SEO, strategy, content and implementation can all be delivered directly and efficiently online.
I also support businesses outside the UK, including organisations targeting British customers and multiple geographic markets.
The person you speak to is the person analysing the data, deciding the strategy and doing the work.
No account manager between you and the person responsible for the SEO.
Strategy, content decisions and implementation stay with me.
I can make technical, WordPress, content and tracking changes directly.
Search visibility is judged alongside enquiries and useful business outcomes.
I explain what needs fixing and why without burying the answer in jargon.
Ongoing work is flexible with one month's notice.
Tell me what you sell, where you want to grow and what is not working. I will look at the situation and explain where I would start.
Talk to Me About SEO