What is an seo audit?
Having an SEO site audit is like performing a service on a car. You are looking beyond the body of the car which we can see with the naked eye and gaining a deeper understanding of the more technical components that bring everything together and ensure it works on a day to day basis.
A technical site audit will provide you with the details you need to discover why your site is not generating the traffic that you’re expecting or aiming for. It can also look at why you’re not converting on sales.
Perhaps visitors are getting to certain point on your site and then not committing to the next step? An audit could provide you with the answers you’re looking for.
The processes involved are vast and can range from looking for duplicate content to looking for red flags in the underbelly of your website or finding completely missing elements that are effecting your rankings.
It will also involve working with several pieces of website audit software and online tools to bring together all the data required to gain a full picture.