I help businesses improve how they are discovered, cited and represented across Google AI Overviews and AI Mode, ChatGPT, Perplexity and other AI search experiences, while strengthening the SEO foundations those systems still depend on.
Traditional SEO still matters. Google's own guidance says its generative AI features are rooted in core Search ranking and quality systems. The difference is that customers can now discover a business through generated answers, cited sources and conversational recommendations as well as a standard results page.
AI SEO is not a replacement for SEO. It is the work of making strong SEO, real expertise and trustworthy brand information easier for AI-driven search experiences to retrieve, interpret and use.
I am based in Leigh-on-Sea and work directly with businesses across Essex and the wider UK. There are no account managers or outsourced teams between you and the person doing the work.
I work with businesses across Leigh-on-Sea, Southend, Chelmsford, Colchester, Basildon, Rayleigh and the wider county. In-person meetings are available where useful, particularly when AI SEO needs to tie into a broader local SEO, content or website strategy.
Most AI SEO work is naturally remote: audits, Search Console analysis, crawler testing, content reviews, entity work and implementation can all be handled efficiently online. I work directly with businesses throughout the UK.
I do not sell a separate layer of "AI optimisation" on top of weak SEO. I start with the visibility problem, work out which systems and pages matter, then fix the technical, content and authority gaps that are actually holding you back.
I benchmark where your brand appears across relevant Google AI experiences and answer engines, compare that with competitors, identify the prompts and topics that matter commercially, and separate genuine visibility gaps from vanity tracking.
Google's generative features are built on its Search index and core ranking systems, so the work starts with sound SEO: indexability, relevance, internal linking, useful pages and strong page experience. I then strengthen the unique, expert-led and non-commodity information that gives Google something worth retrieving and citing.
I review how your brand is represented across conversational search, check whether your content can be discovered by relevant search crawlers, identify the topics where competitors are being cited instead, and improve the pages and external signals most likely to support accurate mentions and citations.
I test Googlebot, OAI-SearchBot, PerplexityBot and the ordinary technical requirements those systems depend on, including robots.txt, indexability, rendering, canonicals, CDN or firewall blocks and structured data quality. GPTBot and Google-Extended are reviewed separately where relevant because they serve different publisher controls and should not be confused with search visibility.
I improve existing pages and plan new content around the questions buyers actually ask, while adding the first-hand evidence AI systems cannot simply reproduce from a generic summary: original examples, data, case studies, comparisons, expert explanations and clear supporting sources.
I make sure your business, people, services, products and locations are represented consistently across the site and, where appropriate, supported by accurate structured data. Schema helps machines understand relationships, but I do not sell it as a magic AI ranking switch.
I strengthen the evidence behind your content: clear authorship, real experience, verifiable credentials where relevant, original work and transparent sourcing. For Google this aligns with its quality guidance; for other answer engines it simply gives them stronger material to retrieve and attribute.
AI systems do not learn everything about a business from its own website. Where appropriate, I work on legitimate editorial mentions, relevant links, reviews, citations and other independent evidence that helps confirm who you are and what you are known for. No manufactured mention campaigns.
I bring AI visibility into the same reporting picture as SEO: Google's generative AI performance data in Search Console where available, AI referral traffic in GA4, priority prompt tracking, citations and brand mentions. The goal is to understand whether increased visibility is producing useful business outcomes.
There is plenty of confident-sounding advice around AI search that the platforms themselves do not support. I would rather tell you what is known, what is testable and what is still uncertain.
No consultant controls which sources an answer engine retrieves or cites for a particular prompt. I can improve eligibility, relevance and credibility, not promise placement.
There is no public universal list of "LLM ranking factors" that applies across ChatGPT, Google, Perplexity, Gemini and Copilot. I separate documented guidance from hypotheses and testing.
Google says no special schema is required for its generative search features. I use structured data when it accurately describes the page, not as an AI visibility shortcut.
There is no honest "you will be cited in 60 days" promise. Timelines depend on the site, competition, content, platform and how quickly changes are crawled and trusted.
AI SEO is most useful where customers research, compare or ask questions before taking action. In practice, I most often use it for:
Contractors, tradespeople and professional services that need consistent local business information across Google Search, Business Profile, their website and the wider web.
Consultants, agencies and specialist service firms that need expert-led content to surface when buyers research problems, providers and alternatives.
Software and B2B platforms that want their product documentation, comparisons, use cases and expert content to be discoverable in AI-assisted research journeys.
Online retailers that need strong crawlability, product data, Merchant Center feeds, structured product information and useful category content across search and AI-assisted shopping journeys.
You get direct access to the person auditing, researching, writing the strategy and, where appropriate, implementing the changes.
I separate official platform guidance, observable testing and industry theory instead of presenting every new GEO tactic as a proven ranking factor.
No account managers, junior teams or outsourcing. The strategy and implementation are handled personally by me.
I can work at strategy level or make the technical, WordPress, content and measurement changes directly where that is the most efficient route.
Project work and ongoing support are scoped around what the site actually needs, without forcing you into a long contract.
AI search is changing quickly. I keep the work aligned with current documentation from Google, OpenAI and other relevant platforms rather than recycling last year's advice.
I report AI visibility alongside Search Console, GA4 and enquiries so you can judge whether the work is contributing to actual discovery and demand.
I will look at the search surfaces that matter to your business, separate real opportunities from AI SEO noise, and show you what I would fix first.
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