Your trusted partner for BUSINESS GROWTH

Freelance SEO Expert in Essex

I’m George Papatheodorou, your go-to SEO specialist right here in Essex. I specialise in transforming your online presence through bespoke SEO strategies that cater specifically to your business needs. With a robust track record in boosting website traffic and improving search engine rankings, I am committed to delivering tangible results.

Navigating the world of SEO can be complex, but with my expertise, it doesn’t have to be overwhelming. Whether you’re looking to enhance your website’s visibility, increase your organic growth, or simply want to understand the potential of SEO for your business, I’m here to guide you every step of the way.

I invite you to reach out and explore how my services can elevate your online presence. Together, we can unlock the full potential of your website and propel your business to new heights. Don’t hesitate to get in touch to learn more about how I can help your business thrive in the digital world.

It is an irrefutable fact that Search Engine Optimisation (SEO) is one of the most crucial investments that can be made for an online business. In order for a business to be successful, it must be easily discoverable by potential customers, and this is achieved through the utilisation of expert SEO services.

Effective search engine optimisation is not limited to a single tactic, but rather it is a combination of various approaches that work together to increase the online visibility of a website. I possess the expertise to coordinate these different SEO strategies in a cohesive and efficient manner, and I am able to adjust them as necessary to achieve optimal results for your website.

Furthermore, SEO is a long-term investment for your website’s future. While paid advertising may provide immediate results, it is ultimately more cost-effective to invest in SEO in the long run. This is because once an SEO campaign has been successfully executed, the need for costly monthly expenses on paid channels is eliminated. It is important to note though, that both SEO and paid advertising can be utilised in conjunction for the most favourable outcome, and as a freelance SEO consultant, I am well-equipped to execute such a strategy.

Why is SEO Important for Your Essex Business?

Five steps to SEO success

My Approach to SEO

I take a multi-pronged approach to SEO, tailoring my professional SEO services to suit the exact needs of a client. This ensures the best possible results from search engine marketing. Some of the ways I approach search engine optimisation after being hired can be seen below.

#1 - SEO Audit

When starting an SEO campaign, it’s vital to have a clear and accurate view of a site as a whole. This is why I always perform a thorough website audit before beginning any other work. This is something that any good SEO company should do, as it’s the jumping-off point for everything else that follows.

But what will I look for when auditing your site? Well, there are many things, including how well your site has been optimised for SEO, how other sites link to you, and how quickly your website currently loads. I’ll also be looking at your competition carefully, analysing their strengths and weaknesses and identifying how we can leapfrog them in terms of search engine rankings.

It’s important to note that I’ll also be looking at the things you’re doing right with SEO. I believe that changing a winning formula is a bad idea, so I advocate only ever making small tweaks to strategies that are already working. For example, if you already have well-optimised content on your homepage, why would I consider changing it for something else?

#2 - SEO Strategy

After the audit, I will work with you to create a comprehensive SEO strategy, which encompasses everything needed to take your site’s visibility to the next level. Being a Southend-based local SEO expert, I can meet with clients who are anywhere in the area. If not, we can speak in detail over the phone, or via Zoom/Skype.

Your personally tailored SEO strategy will incorporate a whole host of different approaches, including both on-site and off-site optimisation. It is vitally important to create the most comprehensive strategy possible before implementation, as we’ll be using it as a roadmap throughout the entire process.

We will also decide on which area you want to focus on. For example, are you one of my local Essex clients looking to rank well just in your local area? Or are you instead a company with an international outlook, needing international SEO to increase visibility throughout the world?

Your personal SEO strategy will be results-driven, meaning that we’ll set realistic goals. These will be monitored throughout the campaign and sent to you as part of the reporting process so that there’s always complete transparency in everything I do.

#3 - SEO Plan Implementation

We now come to the implementation stage – the stage where all the planning and hard work is put into action. Implementation is an ongoing process, ensuring that your visibility not only rises but also maintains its position. This process goes hand-in-hand with the strategy adjustment stage of my search engine marketing approach.

Implementation is the point where you’ll start to see results – maybe not huge ones at first, however, there will be an upward trend visible. As new aspects continue to be added to the campaign, the results will continue to improve, until your entire SEO strategy is in place.

Please do not trust any SEO marketing companies that offer instant results, as it’s not possible with SEO. Instead, a good Essex SEO company – or an SEO agency based anywhere else in the world – will work towards long-term goals with sustainable results.

By using a freelance SEO consultant, as opposed to a larger SEO agency in Essex, you will always have a single point of contact for all ongoing work. What’s more, I will be personally implementing every part of the strategy, so there can be no confusion or overlap in the process.

#4 - SEO Strategy Adjustment

The plan made earlier in the process is not set in stone. As the process advances, new opportunities will arise, and new roadblocks will also appear. In order to take advantage of the opportunities and overcome the roadblocks, the SEO services offered will sometimes need to be tweaked.

For example, Google could release a new update to their algorithm. While the details of this are kept secret, the fact that I keep up to date with all developments in the SEO world puts me in a good position to react and protect any gains already made in the campaign.

Thanks to my knowledge of search engine optimisation and my experience of being an SEO consultant for many years, I know how to change course at any time. This approach means you’ll always be getting the best possible search engine optimisation experience provided by any SEO company in Essex, and even further afield.

Any changes to the strategy will be communicated to you before their implementation, ensuring you’re always in control of how your SEO campaign unfolds.

#5 - Results & Reporting

Throughout the entire process, you will always receive reports, laying out in plain English exactly how your SEO campaign is coming along. This will include tracking many relevant keywords, which will have been decided on during the strategy phase.

The reports are an exceptionally useful tool, as they allow us both to follow the progress of the campaign, using real figures to ascertain which areas are successful, and which areas need a bit of tweaking to improve them.

As well as providing a set of results to you, I will also constantly keep an eye on your site via Google Analytics. This allows me to closely analyse your visitors – something that means I can tailor the campaign towards the kind of visitors you’re receiving. For example, if all your visitors are from Essex, we can adapt content to appeal specifically to them.

I am also ready to speak with clients to discuss any questions they might have, either in person for clients in Essex, or over the phone. I want you to feel involved in the entire SEO process after you hire me, therefore I believe that it’s hugely important to update you regularly on every aspect of the campaign.

SEO Marketing in Southend-on-Sea, Essex, UK & Beyond

My SEO Expertise

As already mentioned, I am a hugely experienced SEO expert in Southend. My freelance SEO services cover a multitude of different areas, and I’ll identify which areas are relevant to you during our initial meeting.

Site Structure Optimisation

The structure of a site is vitally important to its success. Pages must be easy to find, as well as intuitive for readers to use. This means that there must be a clear linking strategy throughout the site, preferably funnelling customers to the important pages. Structure for search engines is important but enhancing the user experience is vital - an expert SEO consultant will manage to tackle both requirements effectively. What’s more, you need someone with expertise at looking underneath the bonnet, at the code used to create the site. Unnecessary or poorly implemented code can cause major issues with the performance of any page, so I’ll perfect it early in the SEO process.

On-Page SEO

On-page SEO relates to your site only, and it includes things like internal linking, keyword optimisation, Schema implementation, page load speed improvements and many more. As an SEO expert, I have experience in optimising on-site SEO for a large number of different clients, from small sole traders to large corporations. Getting your website perfectly optimised should be the initial priority of any digital marketing consultant, therefore I’ll spend the majority of my time initially working solely on this. I will also continually tweak on-page SEO throughout a campaign, as all good experienced SEOs should do.

Off-Page SEO

Once all on-site SEO has been completed, I’ll move to off-site SEO. This will differ depending on the type of business you own. For Essex businesses, for example, I’ll concentrate on doing everything I can to encourage local interest and visibility. For larger companies, a broader approach is often going to be needed. Many people think that off-site SEO is just about getting inbound links, but it’s not. All good SEO marketing consultants will do much more, including boosting a site’s exposure on social media, creating various content types to disseminate online, and optimising metadata that displays on a search engine. Whatever your site needs, I’m a local SEO professional with the knowledge needed to deliver.

Content Marketing

Content marketing is the strategy used to distribute pieces of content. These pieces of content could be blogs, videos, infographics or more. I’ll create high-quality content and will then distribute it to a wide audience, ensuring your brand gets recognition for the content. Once others know about your company, attracting customers will be much easier. By marketing your content well, a top internet marketing SEO consultant will be able to increase visits to your site. People will want to see what else you have to say, after being impressed by the initially distributed content. A top piece of content will also create links back to your site, and these links should be well-managed by an SEO expert.

Digital Outreach

Digital outreach is essentially getting your site featured on other websites. The more authoritative and relevant to your niche the site mentioning you is, the more beneficial it will be for your SEO efforts. I’m an SEO consultant with huge experience in digital outreach, so I’ll get your sites mentioned at websites that really do matter. But how exactly do I get you mentioned at other sites? Well, I build great content - content that these other sites will want to mention. I then let them know about the content and watch as many sites scoop it up. Digital outreach is essential to any good search engine optimisation strategy, as, without attention from other sites, your site will only see minimal ranking boosts.

Local SEO

For businesses targeting their surrounding areas, local SEO is an absolute must. As a freelance internet marketing consultant, I specialise in getting businesses in Essex recognised in the area they’re targeting. The result? An increase in visibility for people searching for your service in your designated catchment zone. There are many facets to local SEO, from effectively utilising Google Maps, to properly targeting customers using local keywords. As an expert SEO consultant, I will leverage all possible avenues to improve the local SEO of your site, whether you live in Southend, Chelmsford, Colchester or anywhere else.

International SEO

I’m an Essex SEO consultant, however I work with many websites that target an international audience, and this requires a very different approach than local SEO. I’ll utilise multiple platforms, as well as effective social media marketing, content marketing and outreach, to connect with potential clients throughout the world. Alternatively, I can concentrate SEO efforts on requested countries, increasing your visibility there. International SEO is a larger job than local SEO, and therefore it will take longer to implement - any SEO specialist saying otherwise is simply lying to you. The wait is worth it though, as it will open up many new markets, which in turn will massively increase the number of visitors heading to your site.

SEO Disaster and Penalty Recovery

Sometimes, SEO disasters can happen. This is usually due to an untrained person accidentally doing something to damage the site, or thanks to a so-called “SEO expert” not doing their job properly. This can lead to search engines devaluing or penalising a site, preventing it from appearing in significant positions for search terms. There is, however, always a way to reverse these penalties. By adapting a site, as well as any harmful off-site SEO, and changing it to a format that complies with search engine guidelines, the penalty can be lifted. I’m a Google penalty consultant and know how to help any business suffering from penalties.

Conversion Rate Optimisation (CRO)

So, you’ve done the hard work and built up great visibility on different search engines, thanks to extensive SEO work. The problem? You’re still not getting conversions. This is nearly always down to a website that isn’t designed in a way that encourages sales, queries or other goals. A top digital marketing consultant will be able to help you with this though. There are many ways to improve conversions, from implementing a better sales funnel, to making the page more user-friendly. Clients are often amazed at how much of a difference a few tweaks can make to the conversion rate of their website, giving them a site that really works for them, and not against them.

SEO Training

I’m an SEO consultant well-known for offering SEO training to those in the Essex area. I’m able to offer expert SEO training to anyone from large groups, through to individuals looking to further their knowledge of the field. Those who are based away from my area can learn about internet marketing remotely, via one of many different channels. I am able to tailor my SEO training to suit the level of those taking part. Some will require I start right from the beginning, while others might already be at a more advanced level. Whatever level you’re at, I’ll ensure you leave your training session with a better idea of SEO than you started with, giving you more confidence to implement SEO techniques on your website.

Why Trust Me for Your SEO?

ROI-focused & Traffic-driven SEO Services in Southend, Essex

There are many reasons why I can be trusted with your SEO campaign, however, my reputation within the local area is perhaps the most important. I have worked with clients throughout Essex, on everything from local campaigns, to international ones. The feedback I’ve received has always been very positive, with clients acknowledging that I’ve contributed heavily to the success of their online business.

You can also trust me as I have offered professional SEO services for a number of years. Throughout this time, I’ve been able to refine my skills, through constant self-analysis and by always keeping up to date with the latest trends and changes in the search engine optimisation world. Your success is my priority, and the only way to deliver this is by offering the most complete and knowledgeable SEO services in Essex.

Finally, I’m always on hand to answer any questions you might have about your SEO campaign. If you have a question, concern or idea, you can contact me at any time, and I’ll get back to you with an honest and comprehensive answer. You’ll never feel isolated from your internet marketing efforts when you work alongside me.

SEO FAQs

What is Search Engine Optimisation (SEO marketing)?

Search Engine Optimisation (SEO) isn’t just one thing. Instead, it’s a combination of many different marketing approaches, all of which are designed to increase your visibility online. When done correctly, SEO should cause your website to appear further up the search results for certain keywords, ensuring you get more traffic through your virtual doors.

Any good campaign will always start with an SEO audit, to identify strengths, weaknesses and opportunities. After this, a good SEO marketing company will complete comprehensive on-site SEO work, ensuring your website is optimised to its maximum SEO potential. This on-site SEO includes optimising pages for certain keywords and sometimes even altering the entire design of your website.

Once on-site SEO has been completed, an SEO expert agency will move onto off-site SEO, which is the process of getting your site exposure across the web. The creation of top-quality content, digital outreach and the utilisation of social media will all contribute to an effective off-site SEO campaign. Off-site SEO will be ongoing, as your site continues to become stronger and stronger in its particular niche.

There are, of course, also many other aspects to search engine optimisation, and I’m able to implement them all to benefit your site.

What is an SEO consultant?

An SEO consultant is an expert in search engine optimisation. They work with you and your company to develop and implement an effective SEO strategy and drive organic traffic to your site.

The main job of an SEO expert is to improve a client’s visibility online, helping to get their content in front of more readers, growing organic traffic. A top SEO consultant will also analyze and review your website in order to see where improvements can be made to elevate your performance in the search results.

A UK freelance SEO consultant or an SEO expert from an SEO consultancy will help with everything from link building to technical SEO to content marketing, keeping an eye on Google’s search engine algorithms to help you to appear higher up in the search results and stand out from the competition.

For example, an expert SEO consultant might optimise your site structure to make sure your pages are easy to find and intuitive to use. Such search engine optimisation services will also involve checking your linking strategy to make sure it works well for both search engines and users.

An SEO expert will also handle on-page SEO, like keyword density and site speed. Off-page SEO is equally important, whether that’s encouraging local visibility, securing inbound links, boosting your exposure on social media, creating content, or optimising metadata.

A UK freelance SEO consultant can also help with content marketing, helping you to create and distribute high-quality content, as well as with digital outreach.

Why hire an SEO expert?

Most people begin their searches on Google or another search engine. Whatever your business, the majority of your customers will find out about you via a search engine. Therefore, it’s imperative that your business appears at or near the top of the search results.

Understanding SEO is crucial in helping you to gain visibility online. But SEO can be complicated, especially technical SEO. Unless you happen to be an SEO consultant already, it’s worth hiring an SEO expert to help you develop an effective SEO strategy.

A freelance SEO consultant or reputable SEO consultancy service will help you create a user-friendly website that brings in more organic traffic, generates leads, boost conversions, and increases your credibility and authority in your field.

Rather than spending money on adverts, you can employ an SEO expert to make your website naturally rank higher in search results. All you pay for is their time and expertise.

Indeed, search engine optimization, when done by an SEO expert, is one of the most sustainable, affordable and cost-effective forms of advertising. Hiring a UK freelance SEO consultant offers a much more reliable and better ROI compared to social media or paid advertising.

What exactly is SEO? How does SEO work?

SEO stands for search engine optimization. It essentially involves optimizing a website to boost it in search engine rankings, helping to secure organic traffic.

By making changes to your website or content and including certain phrases, or keywords, you can increase where your website appears on Google for certain search terms, helping it to reach more people.

Search engines scan websites to understand what they’re all about. This allows them to deliver relevant results to users, who search for answers using particular keywords.

SEO works by demonstrating to a search engine that your website can deliver the high-quality results its users are looking for. You need to show the search engine that your site offers relevant and trustworthy information on a user-friendly site.

In short, SEO is a means to ensure your website ranks as highly as possible by showing that it’s exactly what the search engine is looking for.

What does an SEO consultant do?

A top SEO consultant essentially works to boost your website in search engine rankings. They do this in a number of ways.

Firstly, they get to grips with what your business is about and what your goals are. They will do an SEO audit to understand your current SEO performance. This will involve a technical and on-page analysis as well as keyword and competitor research.

A UK freelance SEO consultant will then help you improve your technical SEO, increase your link building, improve your content marketing, and undertake blogger outreach. Such search engine optimisation services can also monitor traffic and address any technical issues that might lead to drops in rankings.

Do you offer SEO training?

Yes. In addition to my SEO consultancy services, I offer SEO training to those in the Essex area (and online), whether it’s a large group or individuals looking to expand and grow their understanding of SEO.

As a freelance SEO consultant, I am well-versed in all elements of SEO. This allows me to tailor the training course to whoever is taking part, depending on how much they already know. Whatever your level, I’ll make sure you leave the course with more confidence in implementing an effective SEO strategy and optimising your site for search results.

Can SEO really help a local business?

SEO is especially important for local businesses, allowing them to compete with larger and more dominant companies. This makes hiring a local SEO expert rather than a national SEO consultant a smart move.

SEO helps to expand your reach and engage more customers, bringing in organic traffic, building brand awareness, attracting potential customers, generating leads, increasing conversions, and boosting sales.

Technical SEO can help you to ensure your website is user-friendly, building trust and credibility among your target audience. By helping you build a strong web presence, a UK freelance SEO consultant can also increase your ability to outperform competitors and gain new customers.

Local SEO specifically boosts visibility within local search results on Google. If your business serves a specific geographical area, Google’s local search algorithm will take your location into account whenever someone searches for a local keyword. With the boom in mobile internet access, local SEO has become increasingly important for local businesses.

Knowing what to focus on when it comes to local SEO can be challenging. A freelance SEO consultant from an SEO consultancy or a local SEO expert can help you optimize your site for local searches.

Should I employ an SEO consultant full time in-house?

Rather than a freelance SEO consultant, there’s also the option to employ an SEO consultant to work for your company full-time, in house.

SEO is an ongoing process so having someone always on hand to ensure your website is optimised for search engine rankings can be a wise decision. It also means you can make any changes there and then.

However, there will be times where there is no SEO work required, in which case you’ll be paying for services you’re not using. In-house SEO consultants are also very in-demand so you might struggle to find one within your budget. An in-house SEO consultant, or an in-house SEO team, may also cost more because you’ll have to factor holiday and sick pay.

On the other hand, there’s the option of outsourcing your SEO to an SEO agency or employing a UK freelance SEO consultant.

A freelance SEO expert will serve the same role as an SEO agency but for a lower price. SEO experts are usually focused solely on SEO, allowing them to stay up to date with any algorithm changes and evolving trends. They may also have contacts that will help you with link building and digital outreach. Plus, their SEO services usually come with a fixed fee and no hidden costs.

The best way to decide between an in-house SEO consultant and a freelance SEO consultant is by getting a free SEO consultation from both to see what they have to offer and what would suit your needs best.

Can an SEO consultant drive new business?

An expert SEO consultant can help drive new business. By boosting your website in search results, they’ll increase organic traffic to your site. As a result, you’ll attract more potential customers, generate more leads, increase conversions, and boost sales.

By making your website more user friendly, an SEO expert or SEO consultancy will also make the customer experience more streamlined and enjoyable, improving both customer satisfaction and loyalty.

Who is the best SEO consultant in the UK?

There are a number of top SEO consultants as well as top-rated SEO agencies in the UK. Determining the best SEO consultant for you will depend on your particular SEO needs.

For example, those looking for a leading SEO consultant to handle their technical SEO may be better off with one SEO expert while those looking for someone specialised in local SEO might be better off with another SEO expert.

I provide SEO services that are focused on delivering better ROI and driving organic traffic. I am a leading SEO consultant in the local area, having worked with clients throughout Essex on both local and international campaigns. Reviews from clients attest to my ability to contribute to the success of their online businesses. I have honed my SEO skills over a number of years and strive to always stay up-to-date on the latest SEO news and changes.

You cannot expect SEO success overnight but within a few months, I am confident I can help you to increase visitors to your website and boost leads and conversions.

How much does an SEO consultant cost?

The cost of an SEO consultant and SEO consultancy services varies hugely depending on their expertise and whether they work for an SEO agency or are an independent SEO consultant.

A monthly retainer with an SEO agency will give you access to an SEO consultant on call to help your business. However, it may require you to sign up to a long-term contract that could cost more in the long term.

Meanwhile, freelance SEO consultants will bill you by the hour, by the project or often agree to a retainer without a contract. The cost can vary from £100 to £800 per hour for a leading SEO consultant. However, generally, freelance SEO consultant costs will be less due to the fact they have fewer overheads.

The exact price will be determined after a free SEO consultation. After you’ve explained exactly what your goals are, the consultant will be able advise on the best course of action.

Previous SEO consultants couldn’t get my site to rank – what do you do differently?

The reason why some SEO strategies fail is that the SEO agency or SEO consultant wasn’t experienced enough in SEO tools or didn’t know enough about how organic search works. SEO consultants also frequently neglect to learn enough about the company and its goals.

As a freelance SEO consultant, I will make it my mission to understand your business and understand what it is you want to achieve with your SEO investment. This personal touch isn’t something you’ll often find when it comes to large SEO agencies.

I also understand that boosting organic traffic is all about understanding the customer and what they’re looking for. While paying attention to competitors is important, reaching your target market depends on determining exactly who they are and what they want.

Furthermore, I handle everything myself, which means no crossed wires or miscommunication. I can oversee the entire strategy, from technical SEO to link building to content creation, ensuring the campaign stays on track.

Finally, it’s also important to think long-term. I can help you to implement your SEO strategy at the outset, but I can also do regular SEO maintenance, running analysis and SEO audits to see where you might be falling short or could make improvements.

Is SEO dead in 2024?

People like to say that SEO is no longer a viable marketing strategy. But it’s clear to anyone with an online business that SEO is far from dead. Ranking well in search results is still incredibly important to businesses of all sizes. This continues to make SEO services a valuable investment.

SEO is one of the best ways to increase brand awareness, offering much better ROI than social media and paid advertising. As content across the web proliferates, search engines need to be able to sort valuable websites from irrelevant ones more effectively. Optimizing your page for SEO allows the search engines to prioritise you in their rankings.

That said, certain technical SEO tactics are no longer relevant. Keyword stuffing, for example, will now actually get you penalised. This is why the best SEO consultants stay constantly up to date on the latest techniques for optimising websites for SEO.

Why choose me as your SEO consultant?

Compared to an SEO consultancy, I can offer a more personal approach to SEO, tailoring my services to each unique client. While an SEO consultancy might have a one-size-fits-all approach to SEO strategy, I meet each client on their terms, starting by learning about them and their target audience before getting to work analysing their SEO results and determining where improvements can be made.

With a solid understanding of the most significant ranking factors, keyword research, backlinking, and the importance of unique, high-quality, relevant content, I consider myself an SEO expert. Some SEO consultants might encourage you to churn out poor-quality and irrelevant content or stuff your page full of keywords. But, like all top SEO experts, I prioritise professionally and carefully crafted content that actually serves a purpose for your audience.

I am also a local SEO specialist, having worked with many companies in the Essex area to boost their technical SEO, improving everything from link building to digital outreach, using the most effective SEO tools to create tangible improvements in their SEO performance.

Some SEO agencies adopt a short-term approach. Their SEO teams chase algorithms while I focus on long-term and sustainable SEO tactics to build traffic in a way that delivers continuous results.

I also understand that SEO costs can be a burden on small companies and strive to offer financially friendly SEO solutions, starting with a free SEO consultation to establish exactly what your needs are.

What are the benefits of SEO over Pay Per Click marketing?

Pay Per Click marketing is an online advertising strategy that involves paying a fee each time someone clicks your ad. You only pay when an ad succeeds in driving traffic to your site.

Meanwhile, SEO is a means of optimising your site to push you up in organic search results, encouraging people over to your page. It has the major advantage over PPC of being free, although it’s recommended to pay for SEO consulting services to really ensure your website is primed for SEO.

Expert SEO services and SEO companies use SEO tools to build credibility with audiences while PPC ads are typically always considered less trustworthy by customers. A local SEO specialist can give you just as good visibility among your highly targeted audience as PPC marketing with no additional cost involved.

Freelance SEO consultants or an expert SEO team can boost organic traffic in a way that will last much longer than a PPC campaign, whose results stop as soon as you stop paying. Things like link building, for example, or technical SEO like improving website architecture, deliver a much better ROI compared to PPC campaigns.

Ultimately, when you factor in SEO cost, it’s far superior to PPC marketing, especially for small businesses that may not have the budget to compete with paid ads. SEO allows you to enhance the user experience and create a steady flow of traffic for months and years to come. SEO results also build trust and credibility.

Why do my Google rankings fluctuate?

When Google first decides where to rank a page, it does so based on an estimate. Sometimes the search engine will later decide this estimate is wrong and adjust accordingly. It can take a few weeks for it to decide exactly where your site should rank. New content, in particular, can experience quite dramatic fluctuations in search results.

SEO algorithm updates, penalties, technical issues with your site like broken links, as well as content published by your competitors can also cause your site to fluctuate in organic search.

SEO consulting services can help to reduce these fluctuations by continuously monitoring your website to make sure there are no technical SEO problems such as slow loading that could be getting you penalised.

Expert SEO services will also use various SEO tools such as link building to counterbalance any declines in rankings. These expert SEO companies will keep an eye on changes to significant ranking factors, updating your content as necessary. And a local SEO specialist can help optimise your position in Google rankings for local businesses, focusing your efforts on more relevant traffic rather than worrying about your position in international rankings.

While the initial SEO cost can put some businesses off investing in the help of freelance SEO consultants, a solid SEO strategy can minimise the impact of these notorious SEO fluctuations.

Get in contact for a free SEO consultation to learn exactly how.

Should I start SEO before or after my website is built?

The majority of SEO companies will recommend that you start on SEO before your website is built. A well-designed and well-structured website will rank higher in organic search and so the earlier you can incorporate SEO into your website, the better. This is why investing in SEO consultancy services during the design stage is best as they can advise on all technical elements.

Nevertheless, lots of companies employ expert SEO services after their website is built. These services usually involve an SEO audit which will evaluate your performance in SERPs (search engine results pages). Some technical SEO—such as ensuring your site is mobile-friendly, fixing duplicate content, and creating an XML sitemap—can be done retrospectively. Indeed, important SEO strategies like link building can only be done once the site is up and running.

If you’re a local business, you might consider hiring a local SEO specialist after your website is built who can use expert SEO tools to boost your position in SEO results.

An expert SEO team or the best freelance SEO consultants will both be able to optimise your site to appear higher up in search results, no matter whether you’ve already built your website or not. They’ll start with a free SEO consultation and then determine the best steps for implementing an effective SEO strategy.

How long will it take for the SEO results to kick in?

This is the main question most clients ask, and the honest answer is: I don’t know.

This isn’t because I don’t have the experience needed to run an effective search engine marketing campaign though. Instead, it’s because every website has different goals. For example, it might only take a couple of months to rank a small website for a niche, local term, however it could take in excess of a year for a site to even begin ranking in an exceptionally competitive, international niche. All I can promise is that I’ll do my best to achieve results for you in the shortest time possible, without cutting any important corners.

Of course, the amount of time it takes for a project to start showing results is also directly proportional to the amount of time I’m able to dedicate to it. Therefore, those opting for the SEO Premium package should see results sooner for less competitive keywords than those using the SEO Advanced package.

It should also be mentioned that SEO is an ongoing process. So, if your main keyword manages to hit first place in Google, there’s still work to be done. I’ll work with you to ensure this first position is maintained, plus I’ll then also begin targeting other sets of keywords, to make your online presence an even more comprehensive one.

Why should I hire an SEO freelance over an agency?

There are many reasons why a freelance internet marketing consultant is preferable to an SEO marketing company.

The most important reason is this though: a freelancer offering professional SEO services will get to know you personally, therefore allowing them to understand the little things that really matter to your business.

A large SEO agency, with many different staff members, won’t offer this personal touch though.

Also, a freelance SEO specialist gets full control over a project, whereas a marketing consultancy company will delegate different tasks to different people. This latter approach can lead to confusion and crossed wires – not ideal when trying to implement an effective search engine optimisation strategy.

By knowing everything that’s happened, happening and going to happen with your SEO strategy, it allows me to make it as effective as possible, which will lead to a far better campaign being created and managed.

Finally, a freelance SEO specialist will nearly always offer better value for money. My overheads are far less than those of a large SEO company in Essex or elsewhere, therefore I’m able to offer lower prices, while also delivering exceptional service to all clients. I can also be flexible with my plans, allowing me to create a bespoke SEO strategy that fits your business perfectly.

Overall, freelance SEO marketers have so many advantages over a large digital agency, so why not see what I can do for you by contacting me today?

Why should I hire an SEO freelancer and not invest in an in-house SEO team?

The biggest answer to this is simple: there’s far less risk when you hire a freelance SEO specialist. Should you decide that SEO isn’t the route you want your site to take, you’ll be able to stop working with a freelancer within a month, however the process would be a lot longer should you need to cut ties with an entire in-house SEO team.

Also, hiring a freelance internet marketing expert is far more cost effective. Even if you simply employed one staff member part-time, you’d still be spending £1,000+ per month on their wages. As you can see elsewhere on this site though, my SEO packages are far more affordable for small businesses.

It’s also the case that an expert freelance internet marketing consultant will be able to work independently from you, meaning that there’s no need for you to guide and manage a staff member. The result?

You get to concentrate more on the work your company does, and much less on marketing efforts. If you’re looking for the simplest way to run an SEO campaign, hiring a search marketing consultant is undoubtedly the easiest way to go.

Crafting the Path to the Top of Search Results