SEO Marketing in Southend-on-Sea, Essex, UK & Beyond
My SEO Expertise
As already mentioned, I am a hugely experienced SEO expert in Southend. My freelance SEO services cover a multitude of different areas, and I’ll identify which areas are relevant to you during our initial meeting.
Site Structure Optimisation
The structure of a site is vitally important to its success. Pages must be easy to find, as well as intuitive for readers to use. This means that there must be a clear linking strategy throughout the site, preferably funnelling customers to the important pages. Structure for search engines is important but enhancing the user experience is vital - an expert SEO consultant will manage to tackle both requirements effectively. What’s more, you need someone with expertise at looking underneath the bonnet, at the code used to create the site. Unnecessary or poorly implemented code can cause major issues with the performance of any page, so I’ll perfect it early in the SEO process.
On-page SEO relates to your site only, and it includes things like internal linking, keyword optimisation, Schema implementation, page load speed improvements and many more. As an SEO expert, I have experience in optimising on-site SEO for a large number of different clients, from small sole traders to large corporations. Getting your website perfectly optimised should be the initial priority of any digital marketing consultant, therefore I’ll spend the majority of my time initially working solely on this. I will also continually tweak on-page SEO throughout a campaign, as all good experienced SEOs should do.
Once all on-site SEO has been completed, I’ll move to off-site SEO. This will differ depending on the type of business you own. For Essex businesses, for example, I’ll concentrate on doing everything I can to encourage local interest and visibility. For larger companies, a broader approach is often going to be needed. Many people think that off-site SEO is just about getting inbound links, but it’s not. All good SEO marketing consultants will do much more, including boosting a site’s exposure on social media, creating various content types to disseminate online, and optimising metadata that displays on a search engine. Whatever your site needs, I’m a local SEO professional with the knowledge needed to deliver.
Content marketing is the strategy used to distribute pieces of content. These pieces of content could be blogs, videos, infographics or more. I’ll create high-quality content and will then distribute it to a wide audience, ensuring your brand gets recognition for the content. Once others know about your company, attracting customers will be much easier. By marketing your content well, a top internet marketing SEO consultant will be able to increase visits to your site. People will want to see what else you have to say, after being impressed by the initially distributed content. A top piece of content will also create links back to your site, and these links should be well-managed by an SEO expert.
Digital outreach is essentially getting your site featured on other websites. The more authoritative and relevant to your niche the site mentioning you is, the more beneficial it will be for your SEO efforts. I’m an SEO consultant with huge experience in digital outreach, so I’ll get your sites mentioned at websites that really do matter. But how exactly do I get you mentioned at other sites? Well, I build great content - content that these other sites will want to mention. I then let them know about the content and watch as many sites scoop it up. Digital outreach is essential to any good search engine optimisation strategy, as, without attention from other sites, your site will only see minimal ranking boosts.
For businesses targeting their surrounding areas, local SEO is an absolute must. As a freelance internet marketing consultant, I specialise in getting businesses in Essex recognised in the area they’re targeting. The result? An increase in visibility for people searching for your service in your designated catchment zone. There are many facets to local SEO, from effectively utilising Google Maps, to properly targeting customers using local keywords. As an expert SEO consultant, I will leverage all possible avenues to improve the local SEO of your site, whether you live in Southend, Chelmsford, Colchester or anywhere else.
I’m an Essex SEO consultant, however I work with many websites that target an international audience, and this requires a very different approach than local SEO. I’ll utilise multiple platforms, as well as effective social media marketing, content marketing and outreach, to connect with potential clients throughout the world. Alternatively, I can concentrate SEO efforts on requested countries, increasing your visibility there. International SEO is a larger job than local SEO, and therefore it will take longer to implement - any SEO specialist saying otherwise is simply lying to you. The wait is worth it though, as it will open up many new markets, which in turn will massively increase the number of visitors heading to your site.
SEO Disaster and Penalty Recovery
Sometimes, SEO disasters can happen. This is usually due to an untrained person accidentally doing something to damage the site, or thanks to a so-called “SEO expert” not doing their job properly. This can lead to search engines devaluing or penalising a site, preventing it from appearing in significant positions for search terms. There is, however, always a way to reverse these penalties. By adapting a site, as well as any harmful off-site SEO, and changing it to a format that complies with search engine guidelines, the penalty can be lifted. I’m a Google penalty consultant and know how to help any business suffering from penalties.
Conversion Rate Optimisation (CRO)
So, you’ve done the hard work and built up great visibility on different search engines, thanks to extensive SEO work. The problem? You’re still not getting conversions. This is nearly always down to a website that isn’t designed in a way that encourages sales, queries or other goals. A top digital marketing consultant will be able to help you with this though. There are many ways to improve conversions, from implementing a better sales funnel, to making the page more user-friendly. Clients are often amazed at how much of a difference a few tweaks can make to the conversion rate of their website, giving them a site that really works for them, and not against them.
I’m an SEO consultant well-known for offering SEO training to those in the Essex area. I’m able to offer expert SEO training to anyone from large groups, through to individuals looking to further their knowledge of the field. Those who are based away from my area can learn about internet marketing remotely, via one of many different channels. I am able to tailor my SEO training to suit the level of those taking part. Some will require I start right from the beginning, while others might already be at a more advanced level. Whatever level you’re at, I’ll ensure you leave your training session with a better idea of SEO than you started with, giving you more confidence to implement SEO techniques on your website.