In today’s highly competitive world, SEO is a must for every company looking to increase its customer base and improve its visibility online. I’m George Papatheodorou, an experienced SEO consultant and I mainly work with SEO clients in Essex and the surrounding areas, boosting their online visibility and leading them towards a more productive online presence.
My approach with the SEO consultancy in Essex is to put the client first, constantly thinking of new and effective ways to promote the business in question and boost its visibility. I have many proven tactics to achieve these goals, making me more flexible than many of the huge SEO agencies operating throughout the world.
Search engine optimisation really is my passion, and I keep up to date with every latest development in the industry. The result? My internet marketing services are never old and outdated, but instead work with the latest approaches in mind. I know that there’s no other Essex SEO firm or local SEO consultant with the same passion I have for the subject.
As an individual, I can offer a much more personal search engine marketing service to all my clients. So, whether you’re looking to hire a local Essex SEO expert, or one that covers international clients, why not contact me today and find out more?
There can be no doubting it: SEO is one of the most important investments you can make in your online business. If you want your business to succeed, potential customers have to be able to find it, and this is done through expert Essex SEO consultancy.
Effective search engine optimisation doesn’t just mean doing one single thing: instead, it’s a combination of many different approaches. When completed properly, they’ll work together to boost your site’s visibility online. I am able to coordinate these different SEO strategies into a coherent and effective approach, as well as tweak strategies to ensure the best possible results for your website.
SEO is also very important as it’s an investment in your site’s future. Many are tempted by the quick results of paid advertising, however, in the long run, SEO is by far and away the more economical choice. This is because you won’t need to spend hundreds – or even thousands – a month on paid channels once your SEO campaign has come to fruition. Of course, both SEO and paid advertising can be combined for the best possible results – something a good freelance SEO consultant will be more than able to do for you.
Five steps to SEO success
I take a multi-pronged approach to SEO, tailoring my professional SEO services to suit the exact needs of a client. This ensures the best possible results from search engine marketing. Some of the ways I approach search engine optimisation after being hired can be seen below.
When starting an SEO campaign, it’s vital to have a clear and accurate view of a site as a whole. This is why I always perform a thorough website audit before beginning any other work. This is something that any good Essex SEO company should do, as it’s the jumping off point for everything else that follows.
But what will I look for when auditing your site? Well, there are many things, including how well your site has been optimised for SEO, how other sites link to you, and how quickly your website currently loads. I’ll also be looking at your competition carefully, analysing their strengths and weaknesses and identifying how we can leapfrog them in terms of search engine rankings.
It’s important to note that I’ll also be looking at the things you’re doing right with search engine optimisation. I believe that changing a winning formula is a bad idea, so I advocate only ever making small tweaks to strategies that are already working. For example, if you already have well-optimised content on your homepage, why would I consider changing it for something else?
A full report will be provided to every client once the initial audit is completed – something every professional SEO firm should do. This ensures you remain an active part of the entire process.
After the audit, I will work with you to create a comprehensive SEO strategy, which encompasses everything needed to take your site’s visibility to the next level. Being an SEO Essex expert, I can meet with clients who are anywhere in the area. If not, we can speak in detail over the phone, or via Skype.
Your personally tailored SEO strategy will incorporate a whole host of different approaches, including both on-site and off-site optimisation. It is vitally important to create the most comprehensive strategy possible before implementation, as we’ll be using it as a roadmap throughout the entire process.
We will also decide on which area you want to focus on. For example, are you one of my SEO Essex clients looking to rank well just in your local area? Or are you instead a company with an international outlook, needing international SEO to increase visibility throughout the world?
Your personal search engine optimisation strategy will be results-driven, meaning that we’ll set realistic goals. These will be monitored throughout the campaign and sent to you as part of the reporting process, so that there’s always complete transparency in everything I do.
We now come to the implementation stage – the stage where all the planning and hard work is put into action. Implementation is an ongoing process, ensuring that your visibility not only rises, but also maintains its position. This process goes hand-in-hand with the strategy adjustment stage of my search engine marketing approach.
Implementation is the point where you’ll start to see results – maybe not huge ones at first, however there will be an upwards trend visible. As new aspects continue to be added to the campaign, the results will continue to improve, until your entire SEO strategy is in place.
Please do not trust any SEO marketing companies that offer instant results, as it’s not possible with SEO. Instead, a good Essex SEO company – or an SEO agency based anywhere else in the world – will work towards long-term goals with sustainable results.
By using a freelance SEO consultant, as opposed to a larger SEO agency in Essex, you will always have a single point of contact for all ongoing work. What’s more, I will be personally implementing every part of the strategy, so there can be no confusion or overlap in the process.
The plan made earlier in the process is not set in stone. As the process advances, new opportunities will arise, and new roadblocks will also appear. In order to take advantage of the opportunities and overcome the roadblocks, the SEO services offered will sometimes need to be tweaked.
For example, Google could release a new update to their algorithm. While the details of this are kept secret, the fact that I keep up to date with all developments in the SEO world puts me in a good position to react and protect any gains already made in the campaign.
Thanks to my knowledge of search engine optimisation and my experience of being an SEO Essex consultant for many years, I know how to change course at any time. This approach means you’ll always be getting the best possible search engine optimisation experience provided by any SEO company in Essex, and even further afield.
Any changes to the strategy will be communicated to you before their implementation, ensuring you’re always in control of how your SEO campaign unfolds.
Throughout the entire process, you will always receive detailed reports, laying out in plain English exactly how your SEO campaign is coming along. This will include tracking of many relevant keywords, which will have been decided on during the strategy phase.
The reports are an exceptionally useful tool, as they allow us both to follow the progress of the campaign, using real figures to ascertain which areas are successful, and which areas need a bit of tweaking to improve them.
As well as providing a set of results to you, I will also constantly keep an eye on your site via Google Analytics. This allows me to closely analyse your visitors – something that means I can tailor the campaign towards the kind of visitors you’re receiving. For example, if all your visitors are from Essex, we can adapt content to appeal specifically to them.
I am also ready to speak with clients to discuss any questions they might have, either in person for Essex SEO clients, or over the phone. I want you to feel involved in the entire SEO process after you hire me, therefore I believe that it’s hugely important to update you regularly on every aspect of the campaign.
As already mentioned, I am a hugely experienced SEO expert in Essex. My freelance SEO services cover a multitude of different areas, and I’ll identify which areas are relevant to you during our initial meeting.
The structure of a site is vitally important to its success. Pages must be easy to find, as well as intuitive for readers to use. This means that there must be a clear linking strategy throughout the site, preferably funnelling customers to the important pages. Structure for search engines is important but enhancing the user experience is vital - an expert SEO consultant will manage to tackle both requirements effectively. What’s more, you need someone with expertise at looking underneath the bonnet, at the code used to create the site. Unnecessary or poorly implemented code can cause major issues with the performance of any page, so I’ll perfect it early in the SEO process.
On-page SEO relates to your site only, and it includes things like internal linking, keyword optimisation on different pages, and site speed. As an SEO expert in Essex, I have experience in optimising on-site SEO for a large number of different clients, from small sole traders, through to large corporations. Getting your website perfectly optimised should be the initial priority of any digital marketing consultant, therefore I’ll spend the majority of my time initially working solely on this. I will also continually tweak on-page SEO throughout a campaign, as all good experienced UK SEO consultants should do.
Once all on-site SEO has been completed, I’ll move to off-site SEO. This will differ depending on the type of business you own. For Essex businesses, for example, I’ll concentrate on doing everything I can to encourage local interest and visibility. For larger companies, a broader approach is often going to be needed. Many people think that off-site SEO is just about getting inbound links, but it’s not. All good SEO marketing consultants will do much more, including boosting a site’s exposure on social media, creating various content types to disseminate online, and optimising meta data that displays on a search engine. Whatever your site needs, I’m an Essex SEO professional with the knowledge needed to deliver.
Content marketing is the strategy used to distribute pieces of content. These pieces of content could be blogs, videos, infographics or more. I’ll create high-quality content and will then distribute it to a wide audience, ensuring your brand gets the recognition for the content. Once others know about your company, attracting customers will be much easier. By marketing your content well, a top internet marketing SEO consultant will be able to increase visits to your site. People will want to see what else you have to say, after being impressed by the initially distributed content. A top piece of content will also create links back to your site, and these links should be well-managed by an SEO expert.
Digital outreach is essentially getting your site featured on other websites. The higher the PageRank of the site mentioning you is, the more beneficial it will be for your SEO efforts. I’m an SEO Essex consultant with huge experience in digital outreach, so I’ll get your sites mentioned at websites that really do matter. But how exactly do I get you mentioned at other sites? Well, I build great content - content that these other sites will want to mention. I then let them know about the content and watch as many sites with high PageRank scoop it up. Digital outreach is essential to any good search engine optimisation strategy, as without attention from other sites, your site will only see minimal ranking boosts.
For businesses targeting their surrounding areas, local SEO is an absolute must. As a freelance internet marketing consultant, I specialise in getting businesses in Essex recognised in the area they’re targeting. The result? An increase in visibility for people searching for your service in your designated catchment zone. There are many facets to local SEO, from effectively utilising Google Maps, through to properly targeting customers using local keywords. As an expert SEO consultant, I will leverage all possible avenues to improve the local SEO of your site, whether you live in Essex, Edinburgh or anywhere else.
I’m an Essex SEO consultant, however I work with many websites that target an international audience, and this requires a very different approach than local SEO. I’ll utilise multiple platforms, as well as effective social media marketing, content marketing and outreach, to connect with potential clients throughout the world. Alternatively, I can concentrate SEO efforts on requested countries, increasing your visibility there. International SEO is a larger job than local SEO, and therefore it will take longer to implement - any SEO specialist saying otherwise is simply lying to you. The wait is worth it though, as it will open up many new markets, which in turn will massively increase the number of visitors heading to your site.
Sometimes, SEO disasters can happen. This is usually due to an untrained person accidentally doing something to damage the site, or thanks to a so-called “SEO expert” not doing their job properly. This can lead to search engines penalising a site, preventing it from appearing in significant positions for search terms. There is, however, always a way to reverse these penalties. By adapting a site, as well as any harmful off-site SEO, and changing it to a format that complies with search engine guidelines, the penalty can be lifted. I’m a Google penalty consultant and know how to help any business suffering from penalties.
So, you’ve done the hard work and built up a great visibility on different search engines, thanks to extensive SEO work. The problem? You’re still not getting conversions. This is nearly always down to a website that isn’t designed in a way that encourages sales, queries or other goals. A top digital marketing consultant will be able to help you with this though. There are many ways to improve conversions, from implementing a better sales funnel, through to making the page more user-friendly. Clients are often amazed at how much of a difference a few tweaks can make to the conversion rate at their website, giving them a site that really works for them, and not against them.
I’m an SEO Essex consultant well-known for offering SEO training to those in the Essex area. I’m able to offer expert SEO training to anyone from large groups, through to individuals looking to further their knowledge of the field. Those who are based away from my area can learn about internet marketing remotely, via one of many different channels. I am able to tailor my SEO training to suit the level of those taking part. Some will require I start right from the beginning, while others might already be at a more advanced level. Whatever level you’re at, I’ll ensure you leave your training session with a better idea of SEO than you started with, giving you more confidence to implement search engine optimisation techniques on your website.
ROI-focused & Traffic-driven SEO Services
There are many reasons why I can be trusted with your SEO campaign, however my reputation within the local area is perhaps the most important. I have worked with clients throughout Essex, on everything from local campaigns, through to international ones. The feedback I’ve received has always been very positive, with clients acknowledging that I’ve contributed heavily to the success of their online business. Just check out some of my case studies to see previous clients I’ve managed to help.
You can also trust me as I have offered professional SEO services for a number of years. Throughout this time, I’ve been able to refine my skills, through constant self-analysis and by always keeping up to date with the latest trends and changes in the search engine optimisation world. Your success is my priority, and the only way to deliver this is by offering the most complete and knowledgeable SEO services in Essex.
Finally, I’m always on hand to answer any questions you might have about your SEO campaign. If you have a question, concern or idea, you can contact me at any time, and I’ll get back to you with an honest and comprehensive answer. You’ll never feel isolated from your internet marketing efforts when you work alongside me.
with 10+ years of SEO experience
From my Blog
Search Engine Optimisation (SEO) isn’t just one thing. Instead, it’s a combination of many different marketing approaches, all of which are designed to increase your visibility online. When done correctly, SEO should cause your website to appear further up the search results for certain keywords, ensuring you get more traffic through your virtual doors.
Any good campaign will always start with an SEO audit, to identify strengths, weaknesses and opportunities. After this, a good SEO marketing company will complete comprehensive on-site SEO work, ensuring your website is optimised to its maximum SEO potential. This on-site SEO includes optimising pages for certain keywords and sometimes even altering the entire design of your website.
Once on-site SEO has been completed, an SEO expert agency will move onto off-site SEO, which is the process of getting your site exposure across the web. The creation of top-quality content, digital outreach and the utilisation of social media will all contribute to an effective off-site SEO campaign. Off-site SEO will be ongoing, as your site continues to become stronger and stronger in its particular niche.
There are, of course, also many other aspects to search engine optimisation, and I’m able to implement them all to benefit your site.
An SEO consultant will look after your website, help you in optimising it, implement all the necessary white hat SEO techniques to rank your business website on Google SERPs for your potential customers’ search queries.
Currently, I offer three different SEO packages to my clients. The price of each package is dictated by the amount of time I spend on the SEO process. My most popular package is the DFY SEO Basic package, which gives a comprehensive SEO service to those choosing it. Essentially, I will first create a strong strategy for your site, and will then implement this strategy, using all my experience to push your business forward as quickly and effectively as possible.
I then offer the DFY SEO Advanced plan, which is aimed at those needing significant amounts of SEO work, often on an international scale. A comprehensive plan will be made, and I will then put the plan to work, optimising pages, creating high-quality content and much more. This package is bespoke, and I can therefore tailor it to your site’s exact SEO needs.
Finally, there’s the DIY SEO package, which is perfect for those on a lower budget. With this package, I will create a plan and provide all the guidance you require, and you will then implement the SEO strategy. This is also a great choice for those with some SEO experience, but who need a little help and encouragement from a professional SEO specialist.
If you would like to find out more about the different SEO services in Essex and beyond I offer, please don’t hesitate to contact me today.
This is the main question most clients ask, and the honest answer is: I don’t know.
This isn’t because I don’t have the experience needed to run an effective search engine marketing campaign though. Instead, it’s because every website has different goals. For example, it might only take a couple of months to rank a small website for a niche, local term, however it could take in excess of a year for a site to even begin ranking in an exceptionally competitive, international niche. All I can promise is that I’ll do my best to achieve results for you in the shortest time possible, without cutting any important corners.
Of course, the amount of time it takes for a project to start showing results is also directly proportional to the amount of time I’m able to dedicate to it. Therefore, those opting for the DFY SEO Advanced package should see results sooner for less competitive keywords than those using the DIY SEO package.
It should also be mentioned that SEO is an ongoing process. So, if your main keyword manages to hit first place in Google, there’s still work to be done. I’ll work with you to ensure this first position is maintained, plus I’ll then also begin targeting other sets of keywords, to make your online presence an even more comprehensive one.
There are many reasons why a freelance internet marketing consultant is preferable to an SEO marketing company.
The most important reason is this though: a freelancer offering professional SEO services will get to know you personally, therefore allowing them to understand the little things that really matter to your business.
A large SEO agency, with many different staff members, won’t offer this personal touch though.
Also, a freelance SEO specialist gets full control over a project, whereas a marketing consultancy company will delegate different tasks to different people. This latter approach can lead to confusion and crossed wires – not ideal when trying to implement an effective search engine optimisation strategy.
By knowing everything that’s happened, happening and going to happen with your SEO strategy, it allows me to make it as effective as possible, which will lead to a far better campaign being created and managed.
Finally, a freelance SEO specialist will nearly always offer better value for money. My overheads are far less than those of a large SEO company in Essex or elsewhere, therefore I’m able to offer lower prices, while also delivering exceptional service to all clients. I can also be flexible with my plans, allowing me to create a bespoke SEO strategy that fits your business perfectly.
Overall, freelance SEO marketers have so many advantages over a large digital agency, so why not see what I can do for you by contacting me today?
The biggest answer to this is simple: there’s far less risk when you hire a freelance SEO specialist. Should you decide that SEO isn’t the route you want your site to take, you’ll be able to stop working with a freelancer within a month, however the process would be a lot longer should you need to cut ties with an entire in-house SEO team.
Also, hiring a freelance internet marketing expert is far more cost effective. Even if you simply employed one staff member part-time, you’d still be spending £1,000+ per month on their wages. As you can see elsewhere on this site though, my SEO packages are far more affordable for small and medium-sized businesses.
It’s also the case that an expert freelance internet marketing consultant will be able to work independently from you, meaning that there’s no need for you to guide and manage a staff member. The result?
You get to concentrate more on the work your company does, and much less on marketing efforts. If you’re looking for the simplest way to run an SEO campaign, hiring a search marketing consultant is undoubtedly the easiest way to go.
I’m always ready to chat with anyone looking to learn more about the SEO services I offer in Essex, UK and beyond. Whether you simply want a quick quote or would like to spend longer finding out about how your SEO campaign could work, I’m available to chat every day.
So, if you want to get in touch, just fill out the contact form, or alternatively call me on 0744 70 700 13. I look forward to chatting to you about SEO and your website soon, regardless of whether you’re looking for local SEO in Essex, or international SEO.