Website Terms of Use

These Terms of Use explain the conditions for browsing and using georgepapatheodorou.com (the “website”). They apply to visitors reading articles, using free tools, viewing service information or sending enquiries through the website.

Please read them alongside my Privacy Policy and Cookie Policy. If you do not agree with these terms, please do not use the website.

Browsing the website or contacting me does not, by itself, create a consultancy relationship or a contract for paid services.

This website is operated by George (Georgios) Papatheodorou, an independent digital marketing consultant based in Leigh-on-Sea, Essex, United Kingdom.

Information about my professional services is provided for general information and to help prospective clients decide whether to get in touch.

You may browse, read, share links to and make reasonable personal or internal business use of publicly available information on this website. Please use it lawfully and in a way that does not interfere with other visitors or the operation of the site.

You must not:

• attempt to gain unauthorised access to the website, its hosting, accounts or connected services
• introduce malicious code, interfere with security measures or disrupt the availability of the website
• use website forms or tools to send spam, unlawful material or abusive communications
• misrepresent your identity or falsely suggest that I endorse or am associated with you
• systematically copy or republish substantial parts of the website without permission or another lawful basis

Normal browsing, search engine crawling and other lawful uses remain subject to applicable law and any technical access controls that I put in place.

I publish articles, guides, comparisons and practical information about SEO, Google Ads, digital marketing, WordPress, AI and related topics. They are intended to inform, not to replace an assessment of your own website, business or circumstances.

I aim to keep information accurate and useful, but platforms, algorithms, prices, features and legal requirements change. Some content may become out of date, and errors or omissions can occur. Dates shown on individual articles indicate when information was published or last reviewed, not a promise that every point remains current.

Before acting on information that could materially affect your business, check relevant official guidance and consider whether you need advice tailored to your particular situation.

Any rankings, traffic figures, conversion examples, case studies, forecasts or performance discussions on this website are provided to explain particular situations or approaches. They are not promises of the results another website, business or campaign will achieve.

Search engines, advertising platforms and other third parties determine their own rankings, delivery systems, policies and account decisions. Outcomes can depend on competition, budgets, market conditions, previous account history and factors outside my control.

Where I provide paid services, the agreed scope, responsibilities and any specific commitments will be set out separately in the relevant proposal, statement of work or client agreement.

Some pages may offer calculators, audits, checklists, templates, estimates or other interactive tools. These are intended to help you explore options and understand general concepts. Unless clearly stated otherwise, their outputs are illustrative and should not be treated as a quotation, financial projection or guaranteed result.

Outputs depend on the information entered and the assumptions used. You are responsible for checking whether an output is appropriate before relying on it for business decisions.

I may improve, update, limit or withdraw free tools as the website develops. If a tool requires you to submit personal information, its use is also covered by my Privacy Policy.

Some website features may use artificial intelligence to provide information or respond to questions. AI-generated responses can be incomplete, inaccurate or unsuitable for a particular situation and should be checked before use.

Please do not submit sensitive personal information, passwords, confidential client data or other information you are not authorised to share through an AI feature. Where relevant, the Privacy Policy explains how information submitted to a feature may be handled.

An interaction with an automated feature is not a professional consultation or an agreement for paid services.

Unless otherwise stated, the original text, design, graphics, tools, calculators, code, branding and other materials published on the website belong to me or are used with permission from their respective owners. Third-party trademarks and logos remain the property of their owners.

You may share links to my content and quote brief extracts with appropriate attribution where permitted by law. You must not reproduce entire articles, copy substantial sections, repackage my calculators or templates for redistribution, or present my work as your own without permission or another lawful entitlement.

Nothing in these terms removes exceptions or rights that apply under copyright law, such as fair dealing where relevant. To request permission for a use not otherwise allowed, please email me.

You are welcome to link to public pages of this website in a fair and lawful way. Please do not imply that I sponsor, approve or endorse your website, business or content without my permission.

Pages on this website may link to third-party resources, services, tools and platforms. I include these links because they may be useful or relevant, but they are not necessarily recommendations, endorsements or guarantees.

Third-party websites operate under their own terms, privacy notices and security practices. I do not control those websites and cannot guarantee that a link will remain available or that external information will remain accurate.

Submitting a contact form, requesting a call, downloading information or receiving an initial response does not oblige either of us to enter into a business relationship.

Any proposal, price indication or availability statement is subject to confirmation unless I explicitly say otherwise in writing. A paid project begins only once its agreed terms and scope have been accepted by the relevant parties.

These website terms do not replace the terms of a separate contract for SEO, advertising management, web design, hosting, technical support or consulting services. If a separate agreement applies, that agreement governs the relevant paid work.

I make reasonable efforts to keep the website working and secure, but it may occasionally be unavailable because of maintenance, updates, technical problems or circumstances beyond my control.

I may change the website's content, features or structure, correct mistakes or remove material when reasonably necessary. I do not promise uninterrupted access or that every page, download or feature will work with every browser or device.

You should use appropriate security precautions when browsing websites, opening downloads or sending information online.

When you contact me or use certain website features, I may collect and process personal information. The Privacy Policy explains what I collect, why I use it, how long I retain it and your data protection rights.

I use CookieConfirm to provide cookie consent controls. The Cookie Policy explains the categories of cookies and similar technologies used on the website and how you can manage or change your preferences.

Using this website does not mean that you have consented to optional analytics or marketing cookies. Where consent is required, it is requested separately through the site's cookie controls.

I take reasonable care in preparing and maintaining this website. However, information and free tools are provided for general use, and I cannot guarantee that every item will be complete, error-free or suitable for every visitor's circumstances.

To the extent permitted by law, I am not responsible for losses arising solely from reliance on general website information where you have not obtained advice specific to your circumstances, or from interruptions or faults outside my reasonable control. This does not exclude liability where doing so would be unlawful.

Any limits or remedies relating to paid services will be considered under the separate agreement for those services and applicable law.

I may update these terms when the website, my business arrangements or applicable law changes. The version published on this page will state its last updated date.

Changes apply to use of the website after they are published, subject to applicable law. They do not retrospectively alter the terms of an existing paid client agreement.

These website terms are governed by the law of England and Wales, subject to any mandatory laws or consumer protections that apply to you.

If a dispute arises about your use of this website, please contact me first so that I can try to resolve it. Where court proceedings are necessary, the courts of England and Wales will have jurisdiction, except where applicable law gives you a right to bring proceedings elsewhere.

If you have a question about these Terms of Use, permission to reuse content, a website issue or an enquiry about my services, please contact me using the details below.