Turn your WordPress website into a high-performing traffic and lead generation machine. Expert technical optimisation, speed improvements, Core Web Vitals fixes, and strategic SEO that actually drives business growth.
WordPress powers 43% of all websites, but most of them are underperforming in search. A slow site with poor technical setup, bloated plugins, and weak content won't rank - no matter how many SEO plugins you install.
The reality: You need someone who understands both WordPress architecture and strategic SEO to actually move the needle on rankings and traffic. That's exactly what this service delivers.
WordPress SEO isn't a one-time fix - it's a combination of technical optimisation, strategic content, and ongoing improvements. Here's what's typically included.
Full technical audit of your WordPress installation: site speed analysis, Core Web Vitals assessment (LCP, INP, CLS), crawl error identification, indexing issues, mobile usability, HTTPS configuration, XML sitemap health, robots.txt review, and redirect chain analysis. Plugin conflict detection, database optimisation opportunities, and theme performance review. You get a clear, prioritised action plan - not a generic checklist.
Systematic improvement of page speed and Core Web Vitals: image optimisation (WebP conversion, lazy loading, responsive images), JavaScript and CSS minification and deferral, critical CSS implementation, database cleanup and optimisation, caching strategy (browser, page, object), CDN setup if appropriate, and removal of render-blocking resources. Goal: green scores in PageSpeed Insights and fast real-world performance.
Optimising existing pages for target keywords: meta titles and descriptions, heading hierarchy (H1, H2, H3), content structure and readability, internal linking strategy, image alt text, URL structure cleanup, and removal of thin or duplicate content. Every page should have a clear purpose and search intent alignment.
Structured data that helps Google understand your content: LocalBusiness schema for local companies, Organization schema, Breadcrumb markup, FAQ schema, Review/Rating schema, Product schema for WooCommerce, Article schema for blog posts, and more. Properly implemented schema improves rich snippet visibility and AI-powered search citations.
Strategic setup and configuration of essential SEO tools: proper Rank Math configuration, performance plugin setup (caching, image optimisation), security hardening, and removal of unnecessary bloat. I'll recommend the right plugins for your needs - not just the most popular ones.
Strategic planning for content that ranks and converts: keyword research aligned with business goals, content gap analysis vs competitors, topical clusters and pillar page strategy, internal linking architecture, and content calendar recommendations. We focus on topics that drive business results, not just traffic.
Continuous improvement through data: Google Search Console monitoring, Google Analytics 4 setup and tracking, ranking position tracking for target keywords, Core Web Vitals monitoring, and monthly or quarterly reporting in plain English. We review what's working, what isn't, and adjust strategy accordingly.
I specialise in helping businesses and agencies who understand the value of SEO but need expert WordPress implementation and strategic direction.
Solicitors, accountants, consultants, tradespeople, medical practices, and local service providers who rely on their WordPress website to generate enquiries and bookings. You need technical excellence and local SEO performance.
Online stores built on WooCommerce that need category optimisation, product page SEO, technical speed improvements, and schema markup for rich product snippets. Turn browsers into buyers with better visibility and user experience.
Websites generating revenue through advertising, affiliates, or memberships who need topical authority building, content strategy, internal linking structure, and technical optimisation to scale organic traffic sustainably.
Marketing agencies and web design studios who need a reliable WordPress SEO expert to deliver technical audits, implementation, and ongoing optimisation for client sites. White-label options available for agencies wanting to expand service offerings.
You don't need a full in-house WordPress development team. You need a WordPress SEO expert who understands both the platform and strategic SEO - and can plug in where you have gaps.
You have plenty of options - agencies, freelancers, offshore teams. Here's how I work differently.
I work exclusively with WordPress sites and understand the platform inside and out - themes, plugins, performance bottlenecks, and how to optimise without breaking things.
You work directly with me, not an account manager juggling 50 clients. Every audit, strategy, and report comes from me personally. No juniors learning on your site.
I combine deep technical WordPress knowledge with strategic SEO thinking. You get someone who can both fix Core Web Vitals issues and develop a content strategy that drives business results.
I don't believe in trapping clients in long contracts. We agree on realistic expectations and review progress regularly. You're free to leave if it's not working - but most clients stay because the work delivers results.
I actively research and write about SEO in the age of AI-powered search. This isn't an add-on buzzword - it's part of how I structure content and schema markup to ensure you're visible in AI Overviews and generative search results.
Reports written in plain English, focusing on metrics that matter to your business: traffic, rankings, conversions, and revenue impact. No vanity metrics or confusing dashboards - just clear communication about what's working and what isn't.
SEO plugins like Yoast and Rank Math are useful tools, but they're just that - tools. They can't fix Core Web Vitals issues, optimise your site architecture, develop content strategy, implement advanced schema markup, or clean up years of technical debt. You need someone who understands both WordPress deeply and strategic SEO to actually move the needle on rankings and traffic.
It depends on your starting point. Technical improvements like speed optimisation and Core Web Vitals fixes can show results within 4-8 weeks. Meaningful organic traffic and ranking improvements typically take 3-6 months of consistent work. If your site has significant technical issues or is brand new, it may take longer. I'll always be upfront about realistic timelines based on your specific situation.
Yes. Speed optimisation and Core Web Vitals improvement are core parts of my WordPress SEO service. This includes image optimisation, caching setup, JavaScript and CSS minification, database cleanup, CDN configuration if appropriate, and removing render-blocking resources. The goal is green scores in PageSpeed Insights and fast real-world performance on mobile and desktop.
Yes. I work with WooCommerce eCommerce sites and understand the specific SEO challenges: category and product page optimisation, schema markup for products and reviews, technical performance issues from large catalogues, duplicate content from product variations, and conversion rate optimisation. WooCommerce SEO requires both technical WordPress expertise and eCommerce strategy.
Possibly. I can assess whether you've been hit by an algorithmic update or a manual penalty, identify the likely causes (thin content, spammy backlinks, technical issues, etc.), and develop a recovery plan. However, penalty recovery isn't guaranteed and depends on the severity of the issues and Google's response to your reconsideration request if it's a manual penalty.
Yes. I offer bespoke WordPress SEO training for in-house marketing teams and agencies wanting to improve their technical SEO capabilities. This can be delivered as workshops, ongoing mentoring, or project-based training where we work together on your sites and I explain the reasoning behind each decision.
WordPress SEO requires platform-specific knowledge: understanding theme and plugin conflicts, database optimisation, caching strategies, WordPress-specific performance bottlenecks, proper permalink structure, category/tag management, and how to implement technical fixes without breaking functionality. A generic SEO consultant might know strategy but struggle with WordPress implementation details.
Not if done properly. I always work on staging environments first and test changes thoroughly before deploying to production. I also maintain full backups and have rollback procedures in place. Proper WordPress SEO implementation is systematic and safe - it's not cowboy coding or reckless plugin installation.
I do both. I can develop content strategy (keyword research, topical planning, internal linking) and write the content myself, or guide your in-house team or content writers on best practices. For highly technical industries, I'll work with your subject matter experts to ensure accuracy whilst optimising for search visibility.
Costs depend on your site size, technical complexity, content needs, and how competitive your market is. A small local service business site will cost significantly less than a large WooCommerce store or content publisher with hundreds of pages. After the initial discovery call and audit, I'll provide a clear proposal with pricing options. No hidden fees or vague packages that don't fit your needs.
Let's discuss how technical WordPress optimisation and strategic SEO can drive sustainable organic growth for your business.
Short video audit (or PDF report) highlighting your biggest technical issues and quick wins
Work one-to-one with a WordPress SEO specialist, not an agency team
Flexible engagement - you stay because it works, not because you're locked in
Or call: 0744 70 700 13
