When someone has a leak, damaged tiles or needs a new roof, they don't keep scrolling – they contact the first few roofers they trust on Google.
If your roofing company isn't visible in search results, Google Maps and AI-powered overviews, those calls are going elsewhere. Roofing SEO solves that by making sure you show up, look credible and get contacted first.
I'm George Papatheodorou, an SEO and PPC consultant based in Essex. I help roofing companies and local roofers:
- Dominate their service areas in search and maps
- Turn website visits into calls and quote requests
- Build a web presence that keeps working in the AI era of search
If you've been searching for "SEO for roofers" or "roofing SEO services" and want a partner who will treat your budget like their own, this page is for you.
Why SEO Matters So Much for Roofers Now
Homeowners and property managers search for things like:
They usually pick from:
- The map pack (the three roofers shown on the map)
- The first few organic results
- Increasingly, the companies mentioned in AI-generated answers and overviews
⚠️ At the same time:
- Roofing is highly location-dependent – most jobs are won within your catchment area
- Leads from directories and lead-gen platforms are getting more expensive
- Google's recent updates strongly favour helpful, people-first content and clean site structures
Good SEO for roofing companies is not about chasing every keyword. It's about:
- Being visible for the services and locations that actually make you money
- Building trust quickly through reviews, photos and proof
- Turning that visibility into phone calls and quote requests, not just clicks
Who I Work With
I provide SEO for:
🏠 Local Roofers & Small Roofing Companies
Flat roofs, pitched roofs, repairs, new roofs, guttering, fascias & soffits, moss removal and more.
🏢 Commercial & Industrial Roofing Contractors
Warehouses, units, offices, schools, public buildings and large-scale projects.
⚙️ Specialist Roofing Providers
Slate and tile specialists, GRP/EPDM, heritage roofing, metal roofing, green roofs and solar-integrated systems.
📍 Multi-location & Regional Roofing Brands
With several branches or service areas that need a consistent strategy.
What My Roofing SEO Service Includes
1 SEO & GEO Audit for Your Roofing Business
We start with a detailed audit, looking at:
⚡ Technical SEO
- Site speed and Core Web Vitals (image-heavy trade sites can be slow)
- Mobile usability (most roofing searches are done on phones)
- Crawl errors, indexation, redirects and basic hygiene
📄 On-page SEO
- Service pages: roof repairs, re-roofs, flat roofing, chimneys, gutters, inspections, insurance work, etc.
- Location pages: key towns and areas you want to target
- Titles, meta descriptions, headings and internal links
📍 Local SEO
- Google Business Profile setup & optimisation
- Name/address/phone (NAP) consistency across directories
- Current review profile and photos
✨ Content & Trust
- Clarity of your services and guarantees
- Before/after photos, accreditations and memberships
- How easy it is to contact you from every page
🤖 GEO - Generative Engine Optimisation
- How well your content answers typical roofing questions
- Structure and clarity for AI systems to interpret and quote
2 Roofing Keyword & Positioning Strategy
Next, we work out:
- Which roofing services you most want to grow (repairs, full roofs, commercial work, flat roofs, etc.)
- Which locations you actually want to serve (Essex towns, London, wider regions)
- Which types of customers matter most (homeowners, landlords, managing agents, commercial clients)
From there we build a keyword strategy around:
This ensures we're not just chasing volume, but focusing on searches that lead to profitable roofing jobs.
3 Local SEO & Google Business Profile for Roofers
For roofers, local SEO is often where the biggest wins are.
I'll help you:
Optimise your Google Business Profile (GBP)
- Correct categories (roofer, roofing contractor, etc.)
- A strong, clear description of your roofing services and areas
- High-quality photos of your work, vehicles and team
Strengthen your local presence
- Consistent NAP details across major directories and trade portals
- Service areas set correctly for the towns you cover
Improve your reviews strategy
- Practical ways to ask for reviews after successful jobs
- Professional responses that build trust
4 On-Page SEO & Site Structure for Roofing Websites
Your website doesn't need to be fancy. It needs to be:
We'll typically:
Create or refine service pages
- Separate pages for key services (repairs, replacements, flat roofs, pitched roofs, emergency call-outs, gutters, fascia & soffits, commercial roofing, etc.)
- Clear explanations of what's included, typical issues and your process
- Strong calls to action (call, WhatsApp, form) on every page
Build out location pages
- "Roofer in [Town/Area]" pages that show work examples, reviews and local details
- Logical internal links so Google understands your coverage
Improve navigation and structure
- Simple menus that highlight services and areas
- Logical URL structure with no duplicate or competing pages (important after recent updates)
This helps both Google and real people quickly see what you do, where you do it and why you're a safe choice.
5 Content Strategy for Roofing Companies
You don't need to become a blogger. But having a small number of high-quality, helpful pieces can set you apart.
I'll help you develop content such as:
📚 Evergreen guides
- "How to spot signs your roof needs repair"
- "Flat roofing options explained: felt vs GRP vs EPDM"
- "What to expect during a re-roof or roof replacement"
❓ FAQ content
- Pricing ranges, timescales, warranties and emergency response
- Insurance work, scaffolding and access questions
📸 Project write-ups
- Short case studies with before/after photos, problems solved and locations
All written in plain English, structured for both SEO and AI tools, and aligned with your brand (no generic fluff).
6 Authority Building & Link Earning
In roofing, trust is everything. People are wary of rogue traders and poor workmanship.
Instead of buying spammy links, we'll focus on:
- Relevant directories and associations: Reputable trade bodies, construction portals and local business directories.
- Local PR & community mentions: Charity projects, sponsorships, notable jobs – turned into local coverage and mentions.
- Partnerships: Links and mentions from related trades (builders, surveyors, property managers) where there's a real relationship.
This builds a clean backlink profile that supports rankings and genuinely reinforces your reputation.
7 GEO - Roofing SEO for the AI Era
Search is changing. On many queries – including trades – you're now seeing AI-generated summaries that list options or explain what to do.
GEO (Generative Engine Optimisation) makes your roofing website more visible and useful in that world by:
- Structuring content around clear questions and answers
- Using headings and schema that AI systems can easily parse
- Providing short, clear explanations of common roofing problems and solutions
- Demonstrating real-world experience through case studies and examples
8 Reporting & Ongoing Optimisation
We'll agree meaningful measures, usually around:
- Calls and enquiries from organic search
- Visibility for key services and towns
- Engagement with your main pages and content
You'll get:
- Regular reports written in plain language
- Clear explanations of what's changed and why
- Actionable recommendations for the next period
No vanity metrics. Just useful insight and continuous improvements.
How We Work Together
Step 1 – Short Discovery Call
We'll talk about your roofing services and margins, areas you want more work in (Essex, London, UK-wide), and what's currently happening with your website and marketing.
Step 2 – Audit & Strategy
I'll complete the SEO & GEO audit and competitor review, then share key issues and quick wins, a realistic roofing SEO strategy for your services and regions, and options for ongoing support based on your budget and internal capacity.
Step 3 – Implementation
Depending on your setup, I can implement changes directly (working alongside your web developer where needed), or provide detailed tasks for your internal team or existing agency. We fix the foundations first, then move into content and authority-building.
Step 4 – Review, Refine, Repeat
We'll review progress regularly and adjust the plan based on seasonality (e.g. winter leaks, storm damage), new services or areas you add, and what the data shows is working best.
Why Work With Me for Roofing SEO?
You'll find plenty of agencies when you search for "SEO for roofers". Here's what working with me looks like:
Areas Covered
Essex & South East
UK-Wide & International
I also work remotely with roofing businesses across the UK and with companies targeting English-speaking (and sometimes Greek-speaking) customers in other countries.
FAQs – SEO for Roofing Companies
Is SEO really worth it for roofers?
Yes – if you want a consistent flow of local roofing leads without relying purely on directories or ads. Multiple guides and industry case studies show that SEO is one of the most effective channels for generating long-term, high-intent roofing enquiries.
How long does roofing SEO take to work?
It depends on your starting point and competition, but typically:
- Early improvements in 3-4 months
- Stronger, compounding results over 6-12 months
The earlier we fix technical and local issues, the sooner you'll feel the impact in calls and enquiries.
Do you only work with roofing companies in Essex?
No. I work with roofers and roofing companies across the UK and internationally. Being based in Essex simply means I'm close if you're local – and in a convenient time zone if you're not.
Can you help with PPC as well as SEO?
Yes. I manage Google Ads and Microsoft/Bing Ads as well as SEO, and I'm a Google Partner. For roofers, combining SEO with well-structured search campaigns can deliver both immediate leads and long-term growth.
Will I need a new website?
Not always. In many cases we can get strong results by improving what you already have: structure, content, speed and local signals. If your site is very outdated or hard to work with, I'll be honest about that and we can discuss options.
How much does roofing SEO cost?
It depends on:
- Your service mix (domestic, commercial, emergency, etc.)
- Number of areas you want to target
- The state of your current site and content
After an initial call and light review, I'll send a clear proposal with options, so you can choose a level that fits your goals and budget.
Ready to Get More Roofing Leads from Google?
If you're:
- Frustrated with quiet periods in your diary
- Watching competitors outrank you even though you do better work
- Ready to treat your website and Google presence as a proper lead source
...then it's worth a proper conversation.
Two simple ways to get started:
- Book a short discovery call – we'll review your current situation and outline where SEO can help.
- Request a mini SEO review – send me your website and main areas; I'll record a short video walking through your biggest opportunities.
Let's turn search and maps into a steady pipeline of roofing jobs in the areas you actually want to work.