Professional SEO Audit Services
Discover exactly what's holding your website back from ranking in Google. I perform in-depth technical SEO audits that identify issues, prioritise fixes, and provide a clear roadmap to improve your search visibility and organic traffic.
Why Your Website Needs a Professional SEO Audit
An SEO audit is like a comprehensive health check for your website. It reveals technical issues, content gaps, and optimisation opportunities that are preventing you from ranking higher in search results.
Identify Hidden Problems
Technical issues like broken links, duplicate content, crawl errors, and slow loading speeds silently damage your rankings. An audit uncovers what you can't see.
Understand Why You're Not Ranking
If you're stuck on page two or three of Google, there's a reason. An audit identifies exactly what's holding you back and how to fix it.
Prioritise What to Fix First
Not all SEO issues are equal. An audit prioritises fixes by impact, so you tackle the problems that will move the needle first.
Prepare for Algorithm Updates
Google's algorithm changes constantly. Regular audits ensure your site stays compliant with best practices and doesn't get penalised.
Beat Your Competitors
An audit includes competitor analysis to identify what they're doing right, what they're missing, and where you can gain an advantage.
Get a Clear Action Plan
You'll receive a detailed, prioritised roadmap showing exactly what to fix, why it matters, and how to implement the changes.
What's Included in My SEO Audit
A comprehensive analysis of every aspect of your website's SEO performance, from technical foundations to content quality and backlink profile.
Keyword Research & Strategy
I analyse your current keyword targeting, identify new high-value opportunities, assess search intent, and prioritise keywords based on difficulty and business impact. You'll get a complete keyword strategy showing which terms to target for maximum ROI.
Competitor Analysis
I identify your top organic competitors, analyse their keyword strategies, evaluate their content quality and backlink profiles, and uncover gaps where you can outrank them. This reveals quick wins and long-term opportunities.
Technical SEO Analysis
A deep dive into your website's technical health: crawlability, indexation, site speed, Core Web Vitals, mobile usability, structured data, XML sitemaps, robots.txt, canonical issues, redirect chains, and HTTPS implementation. I identify every technical barrier preventing Google from properly crawling and ranking your site.
Site Architecture & Internal Linking
I evaluate your site structure, URL hierarchy, navigation, internal linking patterns, and information architecture. A well-designed structure helps Google understand your site and passes authority effectively to important pages.
On-Page SEO & Content Audit
Page-by-page analysis of title tags, meta descriptions, heading structure, content quality, keyword usage, image optimisation, and user engagement metrics. I identify thin content, duplicate content, cannibalisation issues, and pages that need improvement or consolidation.
Backlink Profile Analysis
I analyse your existing backlinks for quality, relevance, and toxicity. You'll get a list of harmful links to disavow, opportunities to reclaim lost links, and strategies for building high-quality backlinks that actually move your rankings.
Prioritised Action Roadmap
A clear, step-by-step action plan organised by priority and impact. Each recommendation includes why it matters, how to fix it, and the expected outcome. You'll know exactly what to tackle first for maximum improvement in rankings and traffic.
How My SEO Audit Process Works
From initial consultation to final delivery, here's what you can expect when you commission an SEO audit.
Initial Consultation & Access
We discuss your business goals, current SEO efforts, and specific concerns. You provide access to Google Analytics, Search Console, and any other relevant tools. I gather context about your industry, competitors, and target audience.
Data Collection & Crawling
I use professional SEO tools to crawl your site, analyse your backlinks, review competitor performance, and gather technical data. This reveals the complete picture of your SEO health.
In-Depth Analysis
I manually review the data, identify patterns, diagnose issues, and evaluate opportunities. This isn't automated - I apply expertise and judgement to understand what's really affecting your performance and what will have the biggest impact.
Report Creation
I compile findings into a comprehensive, easy-to-understand report with screenshots, data visualisations, and clear explanations. Technical issues are translated into plain English so you understand what needs fixing and why.
Delivery & Walkthrough
You receive the complete audit report plus a video or call walkthrough where I explain key findings, answer questions, and clarify the roadmap. You'll leave with complete understanding of what to do next.
Typical timeline: 1-3 weeks depending on site size and complexity. Small sites (up to 500 pages) typically take 1 week, medium sites (up to 2,000 pages) take 2 weeks, and large sites (up to 5,000+ pages) take 3 weeks.
Who Needs an SEO Audit?
SEO audits are valuable for businesses at different stages - whether you're launching, stuck, or planning to scale.
Your Rankings Have Dropped
If you've lost visibility in Google, an audit identifies what changed and provides a recovery plan to regain your rankings.
You're Stuck on Page 2 or 3
Close but not close enough. An audit reveals the final optimisations needed to break into the top 10 and start getting real traffic.
You've Redesigned Your Website
Site redesigns often harm SEO. An audit ensures your new site is optimised and hasn't lost rankings due to technical issues or lost content.
You Haven't Done SEO in Years
If your site was built years ago without SEO in mind, it's probably holding you back. An audit brings you up to modern standards.
You're Starting a New SEO Campaign
Before investing in ongoing SEO, an audit establishes a baseline, identifies quick wins, and ensures you're building on solid foundations.
Competitors Are Outranking You
If competitors with inferior products or services are ranking above you, an audit shows where they're winning and how to compete.
Professional SEO Tools I Use
I use industry-leading SEO software to provide enterprise-level analysis at freelance pricing.
Screaming Frog SEO Spider
Comprehensive site crawling to identify technical issues, broken links, duplicate content, and crawlability problems.
Google Search Console
Direct insights from Google on indexation, search performance, Core Web Vitals, and technical errors affecting your site.
Google Analytics 4
User behaviour analysis, conversion tracking, traffic sources, and engagement metrics to understand what's working.
Ahrefs
Backlink analysis, competitor research, keyword tracking, content gap analysis, and rank monitoring.
SEMrush
Keyword research, competitive analysis, technical SEO audits, and position tracking across search engines.
PageSpeed Insights
Performance analysis and Core Web Vitals assessment to ensure your site loads quickly on all devices.
GTmetrix
Detailed performance testing including load time analysis, size optimisation, and actionable speed recommendations.
Mobile-Friendly Test
Google's mobile usability checker to ensure your site works perfectly on smartphones and tablets.
Common Questions About SEO Audits
Typically 1-3 weeks depending on your site size and complexity. Small sites (up to 500 pages) take about 1 week, medium sites (up to 2,000 pages) take 2 weeks, and large sites (5,000+ pages) take 3 weeks or more. This isn't something that can be rushed - a thorough audit requires time to analyse data properly and provide meaningful recommendations.
Free automated audits from tools provide surface-level checks but miss critical issues. A professional audit involves manual analysis, expert interpretation of data, competitor research, strategic recommendations, and prioritised action plans. You're paying for expertise and strategy, not just automated reports.
The audit deliverable is the comprehensive report and roadmap. Implementation is separate and can be quoted based on what needs fixing. Some clients have in-house teams who handle implementation, whilst others hire me to execute the recommendations. Either way, you get clear, actionable guidance on what to do.
Ideally every 6-12 months, or after major changes like a site redesign, migration, or significant Google algorithm update. Regular audits ensure your site stays healthy and catches issues before they cause serious ranking damage. For sites actively pursuing growth, twice-yearly audits are recommended.
Access to Google Analytics, Google Search Console, and any other analytics platforms you use. I'll also need to understand your business goals, target audience, main competitors, and any specific SEO concerns. For sites with access restrictions, I'll need temporary admin access or credentials to crawl properly.
No legitimate SEO professional can guarantee specific rankings - Google's algorithm is too complex and constantly changing. What I can guarantee is a thorough analysis, expert recommendations, and a prioritised roadmap that, when implemented, gives you the best possible chance of improving rankings and traffic. Most clients see measurable improvements within 3-6 months of implementing audit recommendations.
I can audit sites on any platform including Shopify, Wix, Squarespace, WordPress, and custom-built sites. Some platforms have limitations in what can be optimised, and I'll clearly explain any platform-specific constraints and workarounds in the audit report.
No, I work with websites worldwide targeting any market. Whether you're targeting UK, European, US, or international audiences, I can analyse your SEO performance and provide market-appropriate recommendations. I'm also available to audit sites in Greek for businesses targeting Greek-speaking audiences.
You'll receive a comprehensive PDF report with screenshots, data visualisations, and clear explanations of every finding. I also provide a spreadsheet-based action plan that you can use to track implementation. Additionally, I include a video or live call walkthrough to explain key findings and answer questions.
Absolutely. The audit includes local SEO analysis if relevant to your business: Google Business Profile optimisation, local citations, NAP consistency, local schema markup, and location-based keyword targeting. For businesses serving specific geographic areas, local SEO is a critical component of the audit.
Ready to Uncover What's Holding Your Website Back?
Get a comprehensive SEO audit that identifies technical issues, content gaps, and competitive opportunities - with a clear roadmap showing exactly what to fix for maximum impact on your rankings and traffic.
Or call: 0744 70 700 13