PPC Management That Delivers Results, Not Just Clicks

No. I work with businesses across the UK and internationally. Being based in Essex just means I'm close if you prefer in-person or same-timezone communication. Most of my work is done remotely, and I regularly manage campaigns for UK businesses outside Essex, international companies targeting the UK, and brands needing bilingual English/Greek campaigns.

Primarily Google Ads (Search, Performance Max, Shopping, Display, YouTube) and Microsoft Advertising (Bing Ads). These are the platforms where I have the most expertise and where most businesses see the best return on investment. If there's a good reason to explore other PPC platforms for your specific situation, we can discuss that as part of your strategy.

I manage anything from focused local campaigns at a few hundred pounds per month, up to larger multi-channel accounts with five-figure monthly ad spends. The important thing is that the budget is realistic for your market, competitive landscape, and objectives. During our initial consultation, I'll be honest about whether your budget is sufficient to achieve your goals.

Yes, absolutely. I'm very used to stepping into existing Google Ads accounts - whether they've been managed in-house or by another PPC company. I'll conduct a comprehensive audit to identify what's working and what's wasting money. Depending on what I find, we'll either improve the existing structure or rebuild it cleanly where that makes more sense for your long-term performance.

PPC can generate activity as soon as campaigns go live - that's one of its key advantages over SEO. However, the first few weeks are typically about testing and collecting data. Meaningful optimisation and consistent results usually happen over the first one to three months as we refine targeting, bids, and ad copy based on real performance data. The timeline also depends on your budget and market competitiveness.

My management fee covers everything: initial audit and strategy, account setup or takeover, keyword research, ad copywriting, bid management, conversion tracking setup, ongoing optimisation, monthly reporting, and direct access to me. You'll pay your ad spend directly to Google/Microsoft, and my management fee separately. I'll provide a clear breakdown during our consultation so there are no surprises.

Yes, absolutely. Your Google Ads account, all campaign data, and conversion tracking belong to you. If we part ways, you retain full access and ownership. I simply manage the account on your behalf - I never hold your data hostage or lock you into proprietary systems.

Success is measured by the metrics that matter to your business - not vanity metrics like impressions or clicks. For lead generation businesses, that's cost per qualified lead. For eCommerce, it's ROAS (return on ad spend) and overall profitability. For local services, it's cost per call or booking. We'll agree on clear KPIs during strategy planning, and I'll report on them monthly in plain English.

Yes. Driving paid traffic to weak landing pages is like pouring water into a leaky bucket - no level of clever bidding will fix it. I'll review your landing pages as part of the initial audit and provide recommendations on headlines, calls-to-action, form design, mobile experience, and site speed. For clients who need implementation help, I can also provide WordPress development and CRO services.

We'll discuss your business goals, target audience, current marketing efforts, and budget. I'll ask about your margins, lifetime value, and what success looks like. If you have existing campaigns, I'll request access to review them. By the end of the call, you'll know whether PPC is right for you, what a realistic strategy looks like, what it will cost, and what results you can expect. There's no pressure - just honest advice.