Paid search works brilliantly when it's done properly. When it isn't, it just burns budget.
I'm George Papatheodorou, a digital marketing consultant based in Essex. I plan, build and manage Google and Bing Ads campaigns for businesses that want more than "set and forget" pay-per-click.
If you've been Googling phrases like "PPC agency Essex", "Google Ads Essex" or "pay per click management in Essex" to find someone to trust with your budget, this page is for you.
You don't get handed to a junior in a big PPC company. You work directly with me – a certified specialist who lives in the data and cares about the numbers that matter to you.
What I Actually Do
I offer a complete, hands-on PPC management service – the kind you'd expect from a PPC management agency, delivered with the flexibility of an independent consultant.
I work on:
- Google Ads (Search, Performance Max, Shopping, Display, YouTube)
- Microsoft Advertising / Bing Ads
...running campaigns in English and Greek for:
- Local businesses in Essex
- UK-wide service and e-commerce brands
- International companies targeting English-speaking or Greek-speaking customers
My job is simple: Turn paid clicks into profitable enquiries and sales – and show you clearly how that's happening.
Certified, Experienced, Accountable
On my about page you'll find my Google Ads and Analytics certifications, along with more detail on my background in performance marketing.
In practice, that means:
- Your account is built and managed by someone who has run campaigns across multiple industries and budgets
- Modern features (conversion tracking, audience layers, automated bidding, enhanced conversions) are used properly – not as buzzwords
- PPC is always considered alongside SEO and conversion optimisation, not in isolation
If you want someone who understands the wider digital picture as well as the ad platform, that's where I'm most useful.
Who I Work With
I'm a good fit for:
Local Service Businesses in Essex
Trades, professional services, healthcare, home services and local retailers who need calls, bookings and form leads – not just clicks.
B2B and Lead Generation Brands
Where a single lead can be worth a lot, and tracking is critical.
E-commerce Stores
Using Shopping and Performance Max campaigns to grow revenue at a sensible ROAS.
International or Bilingual Brands
That need campaigns run in English and Greek, or want to reach Greek audiences from abroad.
Budgets typically range from a few hundred pounds per month for focused local campaigns, up to five-figure monthly spends for larger or multi-location accounts.
How PPC Management Works with Me
1. Audit & Discovery
We start by understanding where you are now:
- What you're selling and to whom
- How your business makes money (margins, lifetime value, capacity)
- What, if anything, you're already running in Google Ads or Bing Ads
If you already have campaigns, I carry out a structured audit covering:
- Account and campaign structure
- Search terms, match types and negative keywords
- Bids, budgets and impression share
- Conversion tracking and Analytics setup
- Landing pages and on-site behaviour
You'll see where money is being made – and where it's being wasted.
2. Strategy & Account Structure
Next, we design a plan that matches your goals and budget.
That might include:
- Core search campaigns targeting high-intent keywords
- A brand campaign to protect your own name
- Carefully chosen competitor or category campaigns
- Shopping / Performance Max for e-commerce
- Remarketing to re-engage past visitors
We'll decide whether to focus tightly on Essex, go UK-wide, or include specific international markets. The aim is a structure that's easy to manage, easy to scale and easy to read in reports.
3. Keywords, Audiences & Locations
Good PPC is as much about what you exclude as what you include.
I handle:
- Keyword research and grouping
- Sensible use of exact, phrase and broad match
- Building and maintaining negative keyword lists
- Location targeting (for example: Essex only, specific towns, UK-wide, or multiple markets)
- Layering in audiences (in-market, remarketing, custom segments) to give the algorithms better signals
This is where a "PPC management company in Essex" should be earning its keep – by reducing wasted spend without closing off good opportunities.
4. Ad Copy, Creative & Extensions
Great targeting needs great messaging.
I write and test ad copy that:
- Reflects how people actually talk about your product or service
- Sets realistic expectations (so you attract the right people)
- Uses extensions properly (sitelinks, callouts, calls, locations, snippets)
Over time we refine ads based on click-through rate, cost per lead / cost per sale, and search term performance – not guesswork.
5. Landing Pages & Conversion
If your landing pages are weak, no level of clever bidding will fix it.
I'll look at:
- Whether visitors are being sent to the best possible pages
- How easy it is to understand your offer and take the next step
- Forms, calls-to-action and overall page layout
- Site speed and mobile experience
Sometimes small changes – a clearer headline, fewer form fields, a better trust signal – can make a big difference to conversion rates and overall performance.
6. Ongoing Optimisation & Reporting
Once campaigns are running, we keep improving them.
On a regular basis I will:
- Review search queries and add new negatives
- Adjust bids, budgets and bid strategies
- Pause underperforming elements and scale those that work
- Test new keywords, ads and audiences
- Watch for seasonality and competitive changes
You'll get reports written in plain English, focused on:
- Spend
- Leads / sales
- Cost per result
- Return on ad spend where relevant
- What's been changed and why
No dashboards for the sake of it. Just the information you need to make decisions.
Essex-Based, Working Across the UK and Internationally
I'm based in Essex, so if you'd like someone local who understands the area and its business landscape, you can treat me as your PPC partner on the doorstep – an alternative to a traditional PPC agency in Essex.
At the same time, most of my work is done remotely, and I regularly manage campaigns for:
- UK businesses outside Essex
- International companies targeting the UK
- Brands that need bilingual English/Greek campaigns
Whether you think of me as your PPC consultant, your PPC company or your PPC management agency, the relationship is the same: straightforward, collaborative and focused on results.
Why Work with Me Instead of a Typical PPC Agency?
- Direct access – you always talk to the person running your campaigns, not a chain of account managers.
- Joined-up thinking – PPC is planned alongside SEO and on-site optimisation, not treated as an isolated channel.
- Certified & experienced – years in performance marketing, backed up by current Google certifications.
- Flexible engagement – no unnecessary long contracts; we review regularly and keep what works.
- Honest feedback – if PPC isn't the right channel for you yet, I'll tell you that before we start spending.
Common Questions
Do you only work with clients in Essex?
No. I work with businesses across the UK and internationally. Being based in Essex just means I'm close if you prefer in-person or same-timezone communication.
Which platforms do you manage?
Primarily Google Ads and Microsoft Advertising (Bing Ads). If there's a good reason to use other PPC platforms for you, we can discuss that as part of the strategy.
What kind of budgets do you work with?
I manage anything from focused local campaigns of a few hundred pounds per month, up to larger multi-channel accounts. The important thing is that the budget is realistic for your market and objectives.
Can you take over an existing account?
Yes. I'm very used to stepping into existing Google Ads accounts – whether they've been managed in-house or by another PPC company – and either improving them or rebuilding them cleanly where that makes more sense.
How long before we see results?
PPC can generate activity as soon as campaigns go live. The first few weeks are usually about testing and collecting data; meaningful optimisation typically happens over the first one to three months.
Ready to Talk About PPC?
If you're:
- Not sure where your current PPC spend is going
- Starting from scratch and want to build things properly
- Looking for a more transparent alternative to a generic PPC agency
...then it's worth a conversation.
Two simple ways to get started:
- Book a short call – we'll go through your goals and see whether PPC is the right lever.
- Request a quick PPC review – if you already have an account, I'll take a look and share some high-impact improvements.
or email me directly to arrange your call or review.
Let's make sure every pound you spend on pay-per-click is working as hard as it should.