The Importance of Business Directories UK
FREE Business Listings UK – To increase visibility online is the ultimate target of every online business marketing strategy. Generating quality traffic to your website, getting noticed by major search engines (such as Google, Bing etc) and finally getting found by your potential clients, takes a lot of time, effort and yes… money.
Backlinks (links that are directed towards your website) still (and will) play a critical role in determining your ranking position on the various search engines. Google’s Andrey Lipattsev revealed that links, content and RankBrain are the top three ranking signals in Google’s search algorithm.
Acquiring inbound links in quantity and predominantly in quality will influence your search engine rankings significantly. An easy way to gain backlinks is to submit your business to online directories, especially in free business directories 😉
This type of websites mainly exist for the purpose of providing links to online visitors to various sites categorised under relevant topics (Plumbers, Web Designers, Doctors, Heating Engineers, Catering Repairs etc). Directory submission in such free business listing sites is still a SEO strategy that no webmaster should be ignoring.
By submitting your company to these UK business directories (especially the free UK directories) you cannot expect to be flooded with high quality traffic and transform your website into a high-converting lead generation machine.
What you should be expecting though, is getting some extra local traffic boost and an improvement in your search engine placements.
Free UK Business Directories – Free Business Advertising
Below you may find a list of the most important FREE Business listings UK which come back as backlinks within Google. All loved and quickly indexed once submissions are approved and put live.
Plus, what’s more, they’re FREE (or at least the basic option is free whereas advanced or premium listings are charged). So keep this list handy in your SEO arsenal and enjoy!
And don’t forget, when submitting to an online free business directory always search and find if your business is already listed and claim the already listed one. It saves everybody’s time and speeds up the whole acceptance/approval procedure.
Google My Business: Google My Business puts your business info on Search, Maps and Google+ so that customers can find you, no matter what device they’re using. Needless to say that getting your business listed on Google My Business is of utmost importance for gaining local visibility on SERPs.
Bing Places for Business: The world’s third-largest search engine (after just Google and YouTube) changed Bing Business Portal to Bing Places for Business in April 2013, but the general idea remains the same. Bing Places for Business is a place to connect your company with local consumers in a quick and easy way by simply listing your business with the search engine.
Yell Business: Free business profile which you can customise with contact details, opening times, product images, awards, and more. Free inclusion in the Yell mobile app for Android and iOS devices, as well as on the Apple Watch. Free inclusion in your local Yellow Pages – the UK’s leading print directory found in over 76% of UK homes. Instant Google visibility in local searches. When a Yell.com link displays in Google, 99% of the time it’s on page one.
Yelp – For Business Owners: With a presence in 32 countries worldwide, 86m average monthly visitors in Q4 2015 and 85% of users who make a purchase at a business they found on Yelp do so within a week, Yelp local business directory is a no brainer.
FreeIndex – The UK’s most comprehensive local business review site: FreeIndex is the most detailed source of business information in the UK. With well over 1 million members and 415,000+ companies, you can find any kind of local or national business, read company profiles, read reviews and see pictures and videos of previous work before you make contact. This is one of our favourites too…
Scoot NW: The Scoot Network is a leading online search company that gives businesses targeted online exposure to ensure that each business maximises its potential to help attract new customers. Giving you much more than just a free business listing, the Scoot Network powers business directories for Scoot, Touch Local, The Independent, The Sun, and The Mirror giving advertisers the added value of being found on multiple leading search websites.
Lacartes – Lacartes is not only a UK business directory to submit your listing for free but also brings together tools for publishing, payment and communication in a single online platform to give you everything you need to establish an online business, anywhere. With Lacartes Local Businesses you will find everything from business address, contact number, open hours, map to photos, price lists, videos, special offers and customer reviews and in the Marketplace you can create a safe and seamless online shopping experience.
The Greek Business Directory – Smart Way to Get Found Online: The Greek Business Directory is an online community aiming to link all the Greek businesses (companies or self-employed professionals – no matter where they are based, regardless of size or budget) around the globe and strengthen the Greek entrepreneurship. Submit your listing, engage with your audience and enjoy FREE business leads!
Business Magnet – The UK’s ultimate business directory: Now in their 2nd decade, they continue to be the #1 advertising platform for many businesses. Business Magnet is one of the most comprehensive Business to Business Directories in the UK. They achieve more traffic per advertiser than any other B2B directory they know of and deliver detailed business information to millions of buyers every year.
CYLEX Business Directory UK: Cylex is an online business directory. Their aim is to connect companies and consumers. Business owners can take advantage of the free basic business listings, as well as their Premium Entry feature to promote their companies online and gain more customers. Users can check contact details and opening hours of companies. They can also read and write reviews about the products & services of businesses.
DMOZ (no longer available since 17/3/17): DMOZ (also known as the Open Directory Project or ODP) is the largest, most comprehensive human-edited free business directory of the Web. Being listed in the directory is free but getting a website listed in DMOZ can be very frustrating. The directory itself is of little value in generating traffic, however, getting listed in DMOZ can still be really beneficial from an SEO point of view.[/vc_column_text][/vc_column][/vc_row][vc_row margin_top=”30″ margin_bottom=”30″][vc_column][vc_column_text]
Thomson Local – Find the local business you need: Bringing together a wide range of partnerships and experts, their team is continually working to deliver relevant, local leads to businesses, in the most cost-efficient way possible. Whether that’s making sure your business stands out online on the major search engines or advertising in the Thomson local directory that is delivered to over 22 million homes and businesses throughout the UK. Their mission – “we exist to help businesses succeed by making it easy to identify, attract and convert local buyers“. Thomson Local offer a do-follow backlink to customers totally free as standard.
iGroup – Your Local Business Directory: The iGroup is a leading UK business directory consisting of 50 local county sites. iGroup directory was first launched in 2004 and has grown from the original iDorset to cover the entire UK including Scotland, Wales and Northern Ireland. With over 700,000 local businesses listed, there’s never been a better time to get listed. All listings submissions are approved by a team of editors ensuring the directory provides information of the highest quality.
MisterWhat – UK Small Business Directory: The service provided by MisterWhat is completely free. You’ll have information about companies, firms, shops, small businesses, suppliers, manufacturers, bars, restaurants, organisations and local services at your fingertips. Be found! Grow your business, increase your online visibility, get qualified leads and new clients by adding your business details free of charge!
Hotfrog UK – Free Online Busines Directory: Hotfrog began in 2005 as three people and an idea, and has grown through experimentation and perseverance. Today Hotfrog is in 38 countries and helps 69 million businesses reach new customers globally. A Hotfrog profile is a tool for you to create demand for your business. It helps you convey exactly what’s different about your products and services. So if you consider service to be more than just delivering something on time, Hotfrog will make you stand out to potential customers.
UK Small Business Directory – Providing business advertising since 2002
Business Directory UK – Promoting UK Businesses Since 1999
DigiBritain – UK Business Directory: Want to improve your prominence, traffic and business leads, then get your business listed on DigiBritain UK directory!
DigiLondon – Greater London Business Directory: Powered by DigiBritain
192.com – People, Businesses & Places: 192.com tells you more about people, businesses & places in the UK than any other directory. More than just directory enquiries, 192.com lists full names, addresses, age guides, property prices, aerial photos, company & director reports, family records, & much more!
118118.com – As a subsidiary of kgb, the company is part of the largest independent directory assistance supplier in the world and consistently ranks among the best in the industry on all aspects of customer service.
BrownBook.net – The Free Directory That Anyone Can Edit: If you’re looking for a business, if you own a business, or if you know about a great – or not so great – local business, Brownbook.net – the free local business directory – is for you.
OpenDi – The Best In Town: Adding your listing on OpenDi is completely free of charge. Increase your exposure on the web through your company profile, a link to your website, recommendations and reviews. Reach more than 3 million visitors every month and make sure that you are easy to find.
Yalwa Business Directory – Find, Rate, Share: Do you own a business in the United Kingdom? Your online marketing strategy isn’t complete without a listing on Yalwa! Join the millions of businesses worldwide already using Yalwa as a cornerstone of their marketing strategy. Add a business listing for your business in the United Kingdom today!
UKListings.org – The human-reviewed Directory for UK Businesses: This directory is a human-reviewed business directory dedicated only to UK related websites. Perfect for related sites to help them get direct exposure to their website and also boost their search engine rankings.
YFS – Your First Search Business Directory: YFS is a UK business directory designed specifically to connect like-minded customers and businesses. Their unique targeted approach means that searchers always find what they’re looking for and businesses generate more interest, leads and sales.
Near.co.uk: Recommend your local business and if you own a business add it for free.
N49: N49 helps you to engage with the best businesses in your community, by reading, writing and sharing reviews of local businesses. If you are a business owner, you can add yours for free.
SnalpLocal.co.uk: Add your business for free and be seen by local customers searching for your products or services.
Vodski.co.uk: Vodski is a relatively new, easy to navigate and free UK business directory. Business owners can manage their profile easily with their own personalised dashboard, engage with visitors and respond to reviews. Consumers can sign up to review businesses and earn points and badges whilst doing so. Despite not having the organic numbers of some of their competitors, Vodski can still prove to be a legitimate resource for businesses hoping to be a bit more noticed on Google and Bing.
Directory Submission Services – Local Listings
There are even online directory submission services like Yext (Digital Location Management Software) or MOZ Local that can simplify the whole submission process and keep your location information correct, consistent and visible across the web so search engines and new customers can find you.
FREE Business Advertising UK – Business Listing Sites
That was the list with the Best FREE UK Business Directories. Although the web has changed a lot the last few years and directory link building through free business listings is not considered best SEO practice anymore, building citations for your company will help search engines get to recognise your business.
Thank you for dropping by for a visit and feel free to recommend additional directories in the comments section below.
And don’t forget… show your love by sharing these UK business online advertising opportunities to your loved ones!
I’m a UK based freelance SEO consultant and digital marketer and I provide results-driven online consulting and digital marketing services to SMEs. Are you ready to grow in 2020? Get in touch today!