GP Automations

Client reporting and marketing automation, built for the businesses I work with

GP Automations is a private web platform operated by George Papatheodorou. It brings reporting, lead handling and selected marketing automation into one place for authorised clients and administrators.

SEO performance reporting
Lead automation
Controlled client access
What it is

A practical platform for reporting and day-to-day marketing operations

I built GP Automations to support the work I carry out for my digital marketing clients. Instead of relying on a collection of disconnected reports and manual processes, the platform gives authorised users a central place to view selected performance data, leads, activity and connected services.

The platform is not an open public SaaS product. Access is provided only to users and businesses I have authorised. Connections to third-party services are made only when the relevant account holder grants permission.

Where Google services are connected, GP Automations uses the approved account permissions to retrieve reporting data needed for client-facing marketing and SEO features.

Platform features

What GP Automations does

Features are focused on the practical reporting and automation work required for my own client accounts.

SEO performance reporting

Brings selected Google Search Console and Google Analytics data into client dashboards so search visibility, organic traffic and conversion performance can be reviewed in one place.

Lead handling and notifications

Processes authorised lead events from connected marketing platforms and can route notifications or information to configured destinations.

Client activity and reporting

Provides authorised clients with visibility of completed SEO work, reporting history, selected connections and other account information.

Google data access

Why GP Automations requests access to Google data

Google connections are used to provide reporting features that the authorised user has chosen to enable. The platform requests only the Google permissions required for those functions.

Google Search Console

Read-only Search Console data may be retrieved to show search queries, pages, clicks, impressions, click-through rates and average search position.

Google Analytics

Read-only Google Analytics data may be retrieved to report organic traffic, sessions, users, events and selected conversion activity.

Google Business Profile

Where this feature is enabled, authorised Business Profile data may be accessed to support local SEO reporting and account management functions.

Data handling

How connected account data is treated

Google data is used to provide the reporting features requested by the user

GP Automations does not sell Google user data, use it for advertising or use it to build advertising profiles. Authentication credentials and connected-service information are restricted to the systems needed to operate the platform. Full details are set out in the GP Automations Privacy Policy.

Who operates GP Automations?

GP Automations is operated by George Papatheodorou, an independent digital marketing consultant based in Leigh-on-Sea, Essex, United Kingdom. Questions about the platform or its use of account data can be sent directly to me.

gpapatheodorou@gmail.com