The ideal form of copywriting is when you have successfully given people a reason to visit your website or blog that allows them to share it on their social networks.
This develops a bond between the two which enables them to become customers or promoters of your brand.
SEO copywriting is no different from this, it just requires you to formulate your content in a way that makes it easily discoverable.
SEO Copywriting; What’s That?
SEO copywriting refers to the process of creating online content that ranks high in Google, drives the right kind of traffic to your online assets, engages the readers, and that enables them to take action.
Take it as a tool to spice up your content to the extent where it’s a lot more compelling and dynamic so that whoever reads it instantly becomes a fan!
Here is a list of all the secrets behind the mystery of SEO copywriting that spells out perfection!
This should help to improve your search engine rankings, while you keep your content true to yourself, natural, and 100% amazing!
The question now is; how does one create content that helps achieve all these goals without overdoing it?
Here are the tips…
SEO Copywriting Tips
The triple Cs of search intent
The trickiest part of writing content is keyword selection. For example, if you’re searching for a keyword like “men’s leather shoes”, or “women’s handbags” – you are most likely going to find the top-ranking websites to be ecommerce pages.
Google will not list blogs at higher rankings because it knows that the searchers are out to buy rather than gain information and learn about the query.
Which makes the first lesson of the day; in the game of content, it’s all about the perfect creation of content to match with it.
If you fail to do so, ranking up will seem close to impossible as the struggle never ends. This process is referred to as Search Intent.
The triple C’s of search intent are:
- Content type is most likely to drop down in one of these categories, being; blog posts, product categories, landing pages, or videos.
- Content format is the content fully loaded on the information of things; how-tos, listicles, news, opinions, and reviews.
- Content angle is what sells your content to the max as they are usually placed at different angles in the search results.
PAS formula to reel in your readers
Always be prepared to have your content judged based on the first few lines of the introduction.
Any good quality intro is most likely going to keep them hooked to read on till the end out of curiosity.
Whereas a boring one will make them lose interest and on their way back to the search results to hunt down the perfect one.
For that, try using the Problem-Agitate-Solve (PAS) formula to nail that oh-so-smooth intro that will keep them around for a while!
- Identify the problem
- Agitate that problem by digging into it and making them feel as if they are in a comfortable space that relates to their pain.
- Now add a promising solution to their problem.
And voila! You just got them to make it down to the very last word of your content!
Speak the language of your audience
It is essential to build a bond with your readers in order to persuade them and compel them to read your content.
For this, it is necessary to understand them, make them feel like you can relate to them at a greater level. This can only be done if you can “speak their language”.
If you aren’t familiar with the terms they understand and cannot write up content that is synced with the niche, you’ll end up with uninterested visitors that have no idea what you’re talking about.
There’s an added SEO benefit to this. It may help you with your ranking because of the phrase-based indexing of your primary keyword. Google will be able to identify the relevance more accurately through the co-occurrence of words and phrases.
Add a table of contents
Time is money. And when it comes to reading, rarely will you ever find someone willing enough to spend more time than necessary to read something that isn’t worth it.
Even if you nail the intro, they will still be on the lookout for whether or not your content has what they are truly looking for.
If they find the answer to their question, they will scroll down to recheck and be certain the answer satiates their need. If it doesn’t, their search continues elsewhere.
This is the main reason you should add a table of contents. Within a few seconds they can skim right through the contents and know whether or not they should read on, or should they move to the next search result option.
Use top-ranked pages to create your content
The more rich your content is in terms of relevance, usefulness and information; Google will want to rank it as the first search result.
This can only be done if you target all aspects that searchers would want to know and see what they searched for. If the search is “top trends of 2020”, the searcher will expect a list of trends they could follow; this means the post should be a listicle.
Furthermore, if your next question is “what trends should I mention?”, then the easy way out is to stick common points you wish to target out of the top-ranking results.
Create effortless content with the ASMR formula
Every reader that visits your website/blog to read your content is using a fraction of their valuable time to consume your words in hopes it will have a great effect on their life, educate them in some way, or even just for the likes of it!
The trick is to create the kind of content that can be consumed without any hassle. The minute the content becomes too much to take in, they will leave without thinking twice.
Using the ASMR formula you can create reader-friendly content.
- Annotations: Try breaking the monotone barrier with the help of notes or side notes, or other elements like call-out boxes.
- Short sentences and paragraphs: Keep it simple, light and snappy! The longer it gets the easier it is to lose focus since you’re trying so hard to keep up. Instead of using words like “and”, “because”, and “that”, try breaking those sentences into shorter statements to keep them interested.
- Multimedia: Videos, images, and GIFs all the way! Like a kid’s storybook relies on the colourful illustrations and shiny accents to explain their point across, find your way to demonstrate what you want to say without using too many words.
- Read the content out loud to revise the points that may not be flowing smoothly to others when read.
The three title tag “hack” to give your CTR a major boost
Say you made it to the top and have successfully ranked #1 in the search results; is it really a success if everyone just passes by your page because the next one seemed more interesting?
To avoid a situation of the sort, it is important to write up a crafty compelling meta title that entices the click no matter how tempting the next options are.
For this you go through 3 simple “hacks”:
- Add “power words”
A simple word that brings more meaning to your boring heading will change the way people react to it instantly.
- Add parenthesis
This can add strength to a title that may require a bit of a boost to help it stand out from the rest of the results.
- Add a year to make it fresh
Everyone wants to be fully equipped with the latest on everything. Adding a year gives it a much fresher appearance compared to the rest that may be of last year; thus making them possibly irrelevant to the reader.
Method to engage: the Inverted Pyramid
There is a vast variety of readers to visit each page.
That includes those that have a question and don’t mind knowing other (possibly irrelevant) information around the topic, along with the impatient ones that would prefer if you got to the point sooner and just answered their question straight up!
The inverted pyramid is a journalism technique that has the essential information at the very start, followed by the non-essential information if one chooses to read more about it.
Linking this to an SEO perspective would be to give the reader the information they were in search for without making them go through an unnecessary hassle to further search for in a sea of words. This will save time, and it may reduce pogo-sticking (hopping back and forth between pages).
Simplicity is key – even in writing?
Without a doubt, your content may be rich in information and might cover every aspect of what your readers need, but if they are spending more time understanding the language than on the content of it, you will lose them.
If you’re using complicated language, it’s most likely they won’t be sharing, liking, converting, or even sticking around to read through to the end!
CTAs for the ultimate win
If you’re expecting your readers to just come and hop on the bandwagon of your dreams, it isn’t that simple.
You must be familiar with the saying “if you don’t ask, you don’t get”. To ensure your readers go in the desired direction, you must guide them towards it.
In marketing terms, this strategy is call-to-actions (CTAs); but for your content.
This does not mean you are requesting your readers to buy something off your website, as every reader may not be willing to.
It is impossible to expect your readers to buy anything based on one beginner article. You need to give them a selling point, something that makes them wonder if it’s worth their dollar bills.
This is beneficial from the copywriting perspective as it is potentially improving conversions along with the ROI of your content.
While it stands strong in terms of your SEO as well, as it increases page views, reduces bounces, and sends the perfect engagement signals to Google.
SEO Copywriting Tips: Bottom-line
Lastly, it is important to understand that SEO is not only about ranking higher in Google and being at the top of the search list.
It’s also about engaging the right kind of audience, driving them to your website and increasing your bottom line.
No matter how high your content ranks in the SERPs, what makes copywriting essential is the fact that people want to read quality content in the easiest way possible.