Your personal brand is a marketing tool that amplifies the professional skills you can offer employers and clients.
Working on your personal brand is an opportunity to show the world you are a leader in your field. A well-crafted brand can be the single most important tool to achieving long-term success in your business.
Without a marketing team or budget behind you, the act of development and promotion might seem a little daunting to someone with a relatively new brand. However, by following just a few helpful tips, improvement can be quite affordable and simple.
Here are some quick steps toward improving the look, content, and feel of your personal brand. By following these suggestions, you can increase your professional appeal to potential clients and employers.
1. Define Your Personal Brand
Your personal brand is supposed to represent you. It should embody your strengths, qualities, and experience. When working to strengthen your brand, try brainstorming about your passions and expertise. What about you is unique, and what can you offer that no one else can?
There are some websites that offer a bit of guidance on enhancing your image. If you have a LinkedIn profile, they offer a step-by-step plan for improving your brand, including goal setting related to profile views and requests.
Other sites can help you learn how to manage your online reputation.
Once you determine the features and characteristics of your personal brand, then broadcast these attributes publicly on any social media application you see fit.
Present your values, your professional activities, and experiences related to your personal brand.
2. Be Consistent
When you know how you want to define and present your personal brand, you then need to make sure you are consistent.
Whenever you post something onto a social media profile, ask yourself beforehand: How is this related to my personal brand? This includes articles, updates, and images.
Being inconsistent might confuse the people you are trying to appeal to. Staying on message will strengthen your brand, and make you recognizable to your audience.
Make sure everything you make public reflects your qualities, values, strengths, and expertise. Your biography on every social media account should reflect generally the same attributes and imagery.
3. Do a Little Research
Search through both national and regional job sites in your area to get an idea of what employers are looking for and how other people are presenting themselves. It’s important to make sure you are filling a need.
Also, look into your own name. Do a little self-Googling and find out what results appear when your first and last name is searched. Remember that tweets appear in Google searches, so be careful of how you have presented yourself in the past.
It might be easier to discover everything you posted in the past than you think. If questionable posts arise during a search, put in a serious effort to delete them.
You can also discover what’s missing by Googling yourself. Is there an important experience relevant to your personal brand missing from your search results? This can inform what events, articles, and pictures you need to post.
4. Create a Website
If your first and last name are prominent on your website, you can control some of the search results that appear when your name is Googled.
You can also go into greater detail about your various projects on a website than on certain social media accounts.
Consider including a blog on your website as well, to go into greater detail about the development and aspirations behind your personal projects.
5. Publish Content Regularly
When all your social media accounts and websites are connected, be sure to post regular and consistent content to them.
Use an RSS feed to curate content that is relevant to your personal brand, and pick and choose articles to post on your accounts. Share your insights related to your field.
Giving your followers and clients content to consume can help cement your personal brand and everything you stand for professionally.
Most social media accounts allow you to time your posts in order to output a steady flow of content, even when you’re not available to be at your phone or computer.
What does your personal brand say about you?
I’m a UK based freelance SEO consultant and digital marketer and I provide results-driven online consulting and digital marketing services to SMEs. Are you ready to grow in 2020? Get in touch today!