Intensive SEO Training

An SEO-Driven Approach to Content Marketing

Wednesday 14 November 2019

£197.00

This 1-day intensive SEO training course will teach you how to optimise your content so that you maximise the traffic you receive from search engines, generate and convert more qualified leads and ultimately boost your sales.

2 in stock

Description

Module 1: Content Marketing – The What & Why

  • The Content Marketing Formula
  • Creating a Customer Avatar
  • Content Marketing & the Customer Value Journey (CVJ)
  • The Content Baton Strategy

Module 2: Driving Awareness & Engagement

  • Types of Content in the Awareness & Engagement Stages
  • Goals at the Awareness & Engagement Stages
  • Content Wrappers
  • The 10-Point Blog Post Audit
  • What Should my Post be About?
  • How Often Should I Post?
  • How Should I Get Traffic to my Posts?
  • Turning a Glance into a Stare!

Module 3: Generating Leads

  • Types of Content in the Subscribe Stage
  • Goals at the Subscribe Stage
  • The 8 Types of Lead Magnets
  • Squeeze Pages
  • 5 Ways to Funnel Traffic to a Squeeze Page
  • The 10-Point Lead Magnet Audit
  • Events

Module 4: Generating Sales

  • Types of Content in the Convert & Ascend Stages
  • Goals at the Convert & Ascend Stages
  • Anticipating and Satisfying Intent
  • Copywriting VS Content Marketing

Module 5: Retention & Loyalty

  • Types of Content in the Excite, Advocate & Promote Stages
  • Goals at the Excite, Advocate & Promote Stages
  • Leveraging Awareness Content

Module 6: Content Marketing & SEO

  • Setting Up the Basic SEO Tools
  • Key Ranking Factors & Google Algorithm Changes
  • Content Ideation
  • Content Gap Analysis
  • Competitor Analysis
  • How to Perform Effective Keyword Research
  • The Skyscraper Techniques
  • The Anatomy of an On-Page SEO Optimised Page
  • Off-Site SEO – Building Domain Authority
  • SEO Mistakes to Avoid

By the end of the training course, you’ll walk away with the ability to:

  • Effectively apply content marketing best practices to your business
  • Find and reach your target audience by knowing your customer avatar/buyer persona.
  • Create the appropriate type of content for each stage of the Customer Value Journey (CVJ)
  • Generate qualified traffic and convert it into leads and sales
  • Implement your first SEO campaign for your website
  • Describe how search engines work including key Google algorithm changes
  • Undertake keyword research and analyse competitor websites
  • Make SEO considerations for performance web hosting
  • Describe the importance of onsite SEO and best practices for optimising page content
  • Recognise the importance of link building and off-site optimisation for SEO
  • Use key SEO tools including Google Search Console & Google Analytics
  • Avoid the most common SEO mistakes

Whether you’re a sole trader, a small local business, or a larger organisation I can help you understand and apply SEO-driven content marketing best practices even if:

  • You know absolutely nothing about SEO & content marketing
  • You’re not a “techie” person
  • You think you’ve got SEO nailed – I’ll take you even further 🙂
  • You’ve tried and failed to learn SEO before

  • Graduates & Career Shifters: Move into a well-paid and rewarding career in SEO and Digital Marketing
  • Writers & Journalists: Learn to write copy for search engines and develop valuable skills for the fast-changing digital industry
  • People Working from Home: Start a lucrative and exciting career from home helping small and medium-sized companies to promote their businesses on search engines
  • Marketing Managers & Executives: Learn to optimise your website for search engines, manage SEO campaigns and lead internal teams and suppliers
  • Entrepreneurs: Increase traffic to your website, boost your rankings, build an online business, generate qualified leads and convert them into sales
  • Web Developers & Digital Marketers: Use my processes, templates and resources to integrate a professional SEO workflow in your digital marketing campaigns

Q: Do I need to have previous SEO experience?
A: No. This course is intensive but it starts at the beginning and so there are no real prerequisites.

Q: Do I need to have strong IT skills?
Absolutely not! SEO is a mostly non-technical discipline and this course is designed to empower decision-makers allowing them to get the best from their websites and search engines.

Q: Do you cover all modules in 1 day?
A: Yes, don’t worry though. It’s not really as daunting as it looks. Some modules can be covered very quickly and there’s time for questions.

Q: I’m already working with an SEO company. Should I learn SEO?
A: Absolutely! There is no substitute for knowing how to do something yourself, even if you employ or manage others. With knowledge at your fingertips, you are in control.

Q: Will I be able to discuss my own issues during the course?
A: Yes, but briefly as the day will be fully packed with the training material.

Q: How many people attend each training session?
A: I have a maximum class size of 5 attendees. However, 3-4 is more usual.

Q: Will you cancel the course if numbers are low?
A: No! If one person books then the course goes ahead 🙂