Earlier in October, I got the chance to interview Matthew Woodward, a successful UK marketer and award-winning blogger who has earned a big name for himself in the SEO and affiliate marketing domain in a short period of time.
Matthew understands the daily grind of a digital marketer and what it takes to make money online.
Without further ado, let’s jump into the interview with Matthew Woodward.
How would you describe Matthew Woodward?
I am Matthew Woodward and I am a complete SEO and digital marketing enthusiast. My passion began when I was 13 and I built a website to write online gaming reviews.
I joined the corporate world where I learnt many valuable skills and then escaped in 2012 and began my blog which has since won 8 prestigious awards and has helped thousands of people achieve their digital marketing goals.
Based on your client’s input/feedback, what is their main pain point and what kind of advice do you offer to them?
The main problem I see with people who are struggling with their websites is something I call ‘obsessive link building disorder’. Yes, link building is important and a strong ranking factor BUT there is no point trying to build links to a website that is built on rocky foundations.
The main piece of advice I give is to build your site on strong foundations and produce top-quality content that offers a lot of value before even thinking about link building. This way links will be much easier to get and you’ll find websites naturally linking to your site without any outreach needed.
If you had to name one SEO strategy to ditch in 2020 onwards what would that be?
To be completely honest, every strategy I use has its place. There’s nothing that’s happened this year that makes me want to stop doing anything I am currently doing.
A lot of the strategies I use have stood the test of time and proven themselves to have an important place within SEO.
But what I will do is to continue to test and experiment with all things SEO as I occasionally come across something that, 6 months previously had a small impact, and now is an SEO goldmine. Such as FAQ rich snippets.
If you had to implement only one SEO strategy for a client what would that be?
There are 3 basic steps you need to follow when it comes to SEO:
- Technical SEO – build a solid website with a healthy site structure
- Content Creation – create relevant, top quality content
- Link Building – build links from high authority websites in the same niche
In that order.
Are there any strategies that you’re implementing in your own projects/clients and have never shared with your readers before?
No, not really – I have always been very transparent about the strategies and techniques we use in the case studies I publish.
Everyone seems to think that SEO experts are keeping some huge secret about how we rank our sites. In actual fact it’s just finding what works, anticipating the algorithm changes and working hard.
Client SEO or affiliate marketing?
They both have their benefits which is exactly why I still do both.
Client SEO allows me to solve SEO problems I wouldn’t normally come across and I get to see a wide range of sites behind the scenes. So this keeps me fresh and constantly growing and learning ‘in the trenches’, so to speak.
Affiliate marketing is a whole different kettle of fish with its own set challenges but if done right can bring massive rewards.
I think it’s better to understand and keep close to both sides of the coin.
What would be your best advice for a young person who just started his journey in digital marketing?
It may be kinda cliche but I think the best thing to do is ‘get stuck in’. You should take a couple of courses to learn the basics but really the best way to learn is on the job.
Figure out things as you go, test, experiment and find solutions. The online world is always changing so you can do all the courses that money can buy, but chances are in a years time or after a couple of algorithm updates things will be different.
Just try not to cut corners and build a website you are proud of.
What were your biggest professional challenge and greatest achievement to date?
I’m quite proud of the awards that the blog has won so far…
- The Best Of Search Engine Journal
- HubSpot Top 5 Internet Marketing Blog
- Technorati Top 100 Business Blog
- Affiliate Summit Best Affiliate Blog
- ProBlogger One To Watch
- UK Blog Awards Digital & Technology Highly Commended
- UK Blog Awards PR & Marketing Highly Commended
- Unbounce Top 75 Internet Marketing Blogs
And not only those but the testimonials I have received makes all the hard work completely worth it and shows me I must be doing something right.
What is the best advice you have ever received/given?
I received a piece of advice from my father at a young age… ‘find something you enjoy and find a way to make money doing it.’
For me, it was tinkering around with websites which developed into my passion for SEO which lead me to where I am today. This passion has kept me driven and helped me achieve great success in both my professional and personal life.
What do you enjoy doing when your electronic devices are switched off?
Spending time with my family and close friends, hitting the beach, spearfishing. I’m not a ‘sitting around in front of the tv’ kinda guy. I like to be active and learning new things, whether that’s a new language, a new cooking recipe or general health and fitness.
We also welcomed my son into the world a year ago so when I’m not in my office I am usually spending time with him.
What are your future plans?
Nothing really groundbreaking right now – I have a few projects that I am working on but generally I am just going to continue helping as many people as I can through the blog.
I have a ton of exciting content in the pipeline and can’t wait to get it all published and in front of my audience.
Did you like this interview with Matthew Woodward?
I hope you ‘ve enjoyed reading this short interview and learned a lot from the blogging journey of Matthew Woodward.
Blogging is a wonderful way to pursue your passion at the same time making money online.
If you liked this interview, then please share it with your friends and colleagues.
I’m a UK based freelance SEO consultant and digital marketer and I provide results-driven online consulting and digital marketing services to SMEs. Are you ready to grow in 2020? Get in touch today!