# GEORGE PAPATHEODOROU > Freelance SEO Consultant --- ## Pages - [Portfolio](https://georgepapatheodorou.com/portfolio/): Redesign of Aegean Resort Strategy, Web design Learn More - [About Us](https://georgepapatheodorou.com/about-us/): What makes us different? Distillery migas kogi air plant fam mixtape single-origin coffee small batch post-ironic franzen neutra lyft thundercats.... - [Home](https://georgepapatheodorou.com/home/): Cutting Edge Web design & Digital Marketing Services. London Web Design Agency We are Business3ree. Vaporware tofu jean shorts, unicorn... - [Let’s Talk Growth](https://georgepapatheodorou.com/consulting/): Essex-based Digital Marketing Consultant & SEO Strategist: Results-driven digital services that increase ROI. Jargon-free consultation & advice. - [SEO for Accountants, Accounting Firms & Bookkeepers](https://georgepapatheodorou.com/seo/seo-for-accountants/): Are you an accounting and bookkeeping firm looking to improve your rankings with results-driven SEO tips and advice? Then, look no further! - [SEO for Solicitors, Lawyers & Law Firms](https://georgepapatheodorou.com/seo/seo-for-solicitors/): Are you a solicitor, law firm or a lawyer looking to improve your SEO with results-driven tips? Then, this FREE SEO guide is for you! - [PPC Management - Google Ads](https://georgepapatheodorou.com/ppc-management/): Get more quality website traffic, leads & sales with results-driven PPC campaigns from an experienced, Essex-based PPC Consultant. Get in touch today! - [Content Creation Services](https://georgepapatheodorou.com/content-creation-services/): If you’re serious about accelerating your business’ development, why not contact me today to learn more about how content marketing can help you? - [SEO for Dentists & Dental Clinic Websites](https://georgepapatheodorou.com/seo/dental-seo/): Attract more patients in Google using results-driven SEO practices. Generate more leads via SEO and get a FREE audit and FREE initial consultation! - [Home (November 2019)](https://georgepapatheodorou.com/): Essex-based Freelance SEO Expert: Results-driven SEO services that increase ROI. Jargon-free consultation & advice. Get found in Google today! - [SEO for Plumbers & HVAC Contractors](https://georgepapatheodorou.com/seo/seo-for-plumbers/): Are you a plumber, plumbing company or heating contractor looking to improve your SEO with results-driven tips? Then, this FREE guide is for you! - [SEO for Photographers & Creative Professionals](https://georgepapatheodorou.com/seo/seo-for-photographers/): SEO Guide for Photographers - Are you a photographer looking to improve your SEO with simple and results-driven tips? Then, this guide is for you! - [SEO For Architects, Architecture Firms & Interior Designers](https://georgepapatheodorou.com/seo/seo-for-architects/): Are you an architect, architecture firm or interior designer looking to improve your SEO with results-driven tips? Then, this FREE guide is for you! - [Managed WordPress Hosting](https://georgepapatheodorou.com/managed-wordpress-hosting/): FREE Site Migrations, FREE SSLs Forever, FREE High-Speed CDN, PHP 8.x Enabled. FREE Enterprise-Level Security, ONLY £149/year. - [George Papatheodorou](https://georgepapatheodorou.com/about/): Leigh-on-Sea based SEO & Digital Marketing Consultant: Results-driven digital services that increase ROI. Jargon-free consultation & advice. - [SEO Audit Service](https://georgepapatheodorou.com/seo-audit-service/): I can help you maximise the value of your online presence by providing an in-depth, 100% manual SEO audit service, full of actionable advice! - [Search Engine Optimisation (SEO)](https://georgepapatheodorou.com/seo/): Looking for SEO Services? My SEO options will suit your budget. Proven SEO services, affordable prices. 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Upgrade, downgrade or cancel your subscription plan at any time. - [Pay Monthly WordPress Websites](https://georgepapatheodorou.com/pay-monthly-wordpress-website/): Our WP solutions allow you to enjoy a modern, fully responsive and mobile friendly website with all of the features you need in manageable monthly payments. - [Blog](https://georgepapatheodorou.com/blog/): Thoughts and opinions on things related to digital marketing & entrepreneurship by George Papatheodorou - Digital Marketing Consultant. ## Posts - [SEO That Works: A 216.54% Traffic Growth Success Story You Can Replicate](https://georgepapatheodorou.com/seo-growth/): Discover how strategic SEO doubled organic traffic, boosted engagement, and transformed a client’s online presence in just one year. - [11 Reasons Why WordPress is the Best CMS for SEO](https://georgepapatheodorou.com/wordpress-best-cms-for-seo/): Explore 11 reasons why WordPress is the best CMS for SEO, from mobile responsiveness and SEO plugins to performance optimisation and schema markup support. - [14 Ways AI Can Enhance Your SEO Strategy](https://georgepapatheodorou.com/enhance-seo-strategy-with-ai/): We gathered insights from SEO specialists and CEOs to uncover fourteen innovative ways to enhance your SEO strategy using AI. Click to learn more! - [The Importance of SEO: 15 Benefits of Search Engine Optimisation for Your Business](https://georgepapatheodorou.com/importance-of-seo/): SEO is essential for digital marketing, offering numerous benefits to help businesses achieve their goals. Here are 15 key reasons why SEO is crucial for your business. - [How Content Marketers Can Use AI to Boost SEO](https://georgepapatheodorou.com/use-ai-to-boost-seo/): This article explores how AI tools can enhance SEO, including content optimisation, keyword analysis, and improving user experience. --- # Detailed Content ## Pages ### Portfolio - Published: 2022-07-19 - Modified: 2023-12-28 - URL: https://georgepapatheodorou.com/portfolio/ Redesign of Aegean Resort Strategy, Web design Learn More --- ### About Us - Published: 2022-07-19 - Modified: 2023-12-28 - URL: https://georgepapatheodorou.com/about-us/ What makes us different? Distillery migas kogi air plant fam mixtape single-origin coffee small batch post-ironic franzen neutra lyft thundercats. Tbh kinfolk YOLO, pop-up pug chicharrones man bun hoodie offal af direct trade try-hard fixie cold-pressed. Leggings subway tile tousled humblebrag next level celiac. Meditation snackwave meh williamsburg. Planning Truffaut cred air plant twee, vexillologist butcher leggings marfa banh mi tumeric hashtag migas. Raclette actually subway tile hoodie, chillwave locavore 8-bit meditation tumeric iceland organic drinking vinegar la croix twee cronut. Transparency Truffaut cred air plant twee, vexillologist butcher leggings marfa banh mi tumeric hashtag migas. Raclette actually subway tile hoodie, chillwave locavore 8-bit meditation tumeric iceland organic drinking vinegar la croix twee cronut. Expert Advice Truffaut cred air plant twee, vexillologist butcher leggings marfa banh mi tumeric hashtag migas. Raclette actually subway tile hoodie, chillwave locavore 8-bit meditation tumeric iceland organic drinking vinegar la croix twee cronut. Meet the team Distillery migas kogi air plant fam mixtape single-origin coffee small batch post-ironic franzen neutra lyft thundercats. Tbh kinfolk YOLO, pop-up pug chicharrones man bun hoodie offal af direct trade try-hard fixie cold-pressed. Leggings subway tile tousled humblebrag next level celiac. Meditation snackwave meh williamsburg. Elizabeth NortonCEO - Founder Ella BuchanonWeb Developer Jose JenkinsonDesigner --- ### Home - Published: 2022-07-19 - Modified: 2023-12-28 - URL: https://georgepapatheodorou.com/home/ Cutting Edge Web design & Digital Marketing Services. London Web Design Agency We are Business3ree. Vaporware tofu jean shorts, unicorn keytar kitsch irony palo santo. Hexagon brooklyn knausgaard craft beer tousled pickled four loko poke. Iceland pour-over cold-pressed, helvetica salvia cliche lo-fi everyday carry. 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More Latest Projects New website for the record label Beat Digital Marketing, Web design Learn More News Portal Public Opinion – The redesign Strategy, Web development Learn More Keep up the excellent work. I would like to personally thank you for your outstanding product. James I. Founder - Fantastic Inc. Some of our Clients --- ### Let’s Talk Growth > Essex-based Digital Marketing Consultant & SEO Strategist: Results-driven digital services that increase ROI. Jargon-free consultation & advice. - Published: 2022-07-18 - Modified: 2024-10-15 - URL: https://georgepapatheodorou.com/consulting/ Plan Your No-Obligation Consultation! Fill in your details below, giving me as much information as possible, and I’ll get back to you ASAP. Alternatively, you can call me on 0744 70 700 13. --- ### SEO for Accountants, Accounting Firms & Bookkeepers > Are you an accounting and bookkeeping firm looking to improve your rankings with results-driven SEO tips and advice? Then, look no further! - Published: 2020-09-04 - Modified: 2024-09-18 - URL: https://georgepapatheodorou.com/seo/seo-for-accountants/ In today’s digital landscape, accountants and accounting firms need more than just word-of-mouth referrals to attract clients. A solid Search Engine Optimisation (SEO) strategy can help accountants stand out in a crowded marketplace, especially as more potential clients turn to Google to find financial services. This guide will provide actionable insights into SEO for accountants, offering strategies that can elevate your online presence and bring in more clients. Why SEO Matters for Accountants SEO is the process of optimising your website to rank higher on search engines like Google. Higher rankings can lead to more organic traffic and, consequently, more leads for your accounting firm. A well-implemented SEO strategy not only improves your visibility but also establishes your firm as a trusted authority in the accounting sector. The higher up you rank, the more likely your accounting firm will be found by a prospective client. The aim is to rank on the first page, and ideally, you want to be the first result. This is because, according to Advanced Web Ranking, the first listing on Google’s organic search results gets over double the amount of traffic, compared to even just the second listing. Desktop Position 1: 32. 54% Position 2: 15. 81% Mobile Position 1: 30. 06% Position 2: 16. 97% Meanwhile, just appearing on the first page increases your chance of a click, with a grand total of 92% of all traffic in an average search landing on one of the first page results. Don’t miss out on potential customers and conversions by staying in the past. Here’s your chance to modernise, digitalise and optimise your accounting business. Key Components of SEO for Accountants Targeted Keyword Research One of the foundational steps in SEO is identifying the right keywords that potential clients are searching for. As an accountant, your keywords should reflect the specific services you offer, such as “tax preparation,” “small business accounting,” or “payroll services. ” Additionally, incorporating location-specific keywords like “accountant in ” can enhance your local SEO and help you rank for searches in your geographical area​. To achieve optimal results, it’s important to use a variety of keyword types: Transactional Keywords: These are searches with clear intent to hire, such as “accountant for small businesses in Essex. ” Informational Keywords: These include queries like “how to reduce tax liabilities,” which offer the chance to attract clients by answering common questions. Content Creation and Optimisation Content is king in the world of SEO. Regularly publishing blog posts, case studies, and service pages that target relevant keywords is a crucial step. Topics could range from industry updates and tax-saving tips to solving common accounting problems. Engaging and informative content positions you as an expert in the field and keeps your website fresh and relevant​. To optimise your content: Use header tags to break up sections and improve readability. Make sure your meta descriptions are engaging and include your primary keywords. Incorporate internal linking to other related blog posts or service pages on your website to keep visitors engaged and help search engines crawl your site effectively. Technical SEO for Accountants Beyond content, technical aspects of SEO can make or break your rankings. Ensure that your website is mobile-friendly, as more than half of Google searches are done on mobile devices. You should also focus on page speed optimisation, as slow websites can hurt your rankings and user experience​. A few technical SEO practices to implement: Mobile Optimisation: Ensure your website is responsive and user-friendly on mobile devices. Secure Website: Install an SSL certificate and ensure your site is served over HTTPS to improve trust and SEO performance. Structured Data: Using schema markup can help search engines understand your content better, improving your chances of being featured in rich snippets​. Local SEO and Google Reviews Accounting firms often serve clients in specific geographical areas, making local SEO critical. Ensure that your Google My Business profile is up to date with correct contact information, opening hours, and services offered. Regularly encourage satisfied clients to leave positive reviews, as these not only build trust but also improve your rankings in local search results​. Some local SEO tips include: Ensuring NAP (Name, Address, Phone number) consistency across all listings. Listing your business in relevant local directories like chambers of commerce and industry-specific portals​. Having your brand name, physical address and phone number (local landline is best) featuring somewhere on every page – usually this is at the footer. This information known as (NAP) helps your search rankings if your information is consistent across multiple sites and your Google Business listing etc. Here's a list with 22 citation sites for the accounting and finance industry (BrightLocal. com): wallethub. com insidermedia. com bobsguide. com cpadirectory. com wiseradvisor. com accountant-finder. com find-uk-accountant. co. uk ukaccountingfirms. co. uk businessindependent. co. uk accounting8. com allfinancedirectory. com therightfinancialadvisor. com financedirectory. net. au local-accountants-uk. co. uk finacial9. com cpaclassifieds. com best-financial-directory. com nationalloans. com venusfinancedirectory. com scottfinanzdirectory. com financialserviceslistings. com reviewyourfinance. com Local SEO is about NAP consistency - any inconsistency will rank you down! Top Tip: Get in touch if you want help locating and standardising all of your information everywhere to translate it into the format Google most prefers. Backlink Building for Authority Search engines view backlinks from authoritative websites as a sign of trust and credibility. A strong backlink profile can significantly improve your site’s domain authority and rankings. To build high-quality backlinks, consider reaching out to industry websites for guest posts or creating case studies that showcase your expertise, which other sites may link to as a reference​. On-Page SEO Optimisation Each page of your website should be fully optimised for search engines. Use tools like RankMath SEO to ensure your meta titles, descriptions, and headings are properly optimised. Ensure your URLs are short, descriptive, and include relevant keywords​. Regular Updates and Content Refresh SEO isn’t a set-it-and-forget-it strategy. You need to regularly update your content to stay relevant in search results. Refreshing older blog posts with new information or updating service pages can give you an SEO boost and signal to Google that your content is current. Other things to consider Pick a domain name that works for you Make it relevant and memorable. A lot of businesses and accountants, in particular, pick lengthy domain names in order to try and appeal to the masses. But it’s important when picking your domain to consider the future branding and longevity of your accounting firm. You don’t see well-known brands with long domains that aren’t instantly recognisable, or that don’t relate to their actual company name! In order to improve SEO, you may see your competitors keyword stuffing their domain. By keyword stuffing, I mean needlessly putting in keywords to try and rank higher. For example, www. best-accounting-firm-london. co. uk. This is terribly bad practice and moreover, offers next to no benefit. You want your clients to recognise you and for your domain to help build brand awareness. Good choices of domains for an accounting company are: johndoe. com (or . co. uk if based in the UK) johndoeaccountants. com (or . co. uk if based in the UK) johndoeaccountancy. com (or . co. uk if based in the UK) johndoebookkeepers. com (or . co. uk if based in the UK) areaaccountants. com (or . co. uk if based in the UK) areabookkeepers. com (or . co. uk if based in the UK) Web hosting providers matter Do your research before picking a host. Poor hosting can have terrible consequences for the SEO for accountants and result in malware attacks, loss of data, negative SEO rankings, your emails marked as spam and overall, a potential for lost revenue. When doing your research, check the reviews and testimonials of your potential host. Look for how people rate the customer service in particular – you want to be able to contact your host easily, in case of an emergency. The host should also be confident and able to share their expertise with you, making sure you get the best fit for your business. Speak to them. What options do they offer? Shared, VPS (Virtual Private Server), Dedicated and Managed Web hosting, for example. Will they be able to grow with you as your business grows? If they can answer your questions confidently you too can have confidence in them. If your website is built on WordPress (which it should), check this out. Internal linking An internal link connects one page of a website to a different page on the same website. In an internal link, the source domain and target domain are the same. It’s crucial for your SEO to evaluate and improve internal linking strategy on a regular basis. By adding the right internal links you make sure Google understands the relevance of pages, the relationship between pages and the value of pages. This is also a good way of keeping users longer on your website, by offering them some recommended additional galleries/articles to check out. It’s also a great trick for lowering your bounce rate, increasing the dwell time and distribute link equity to your most important pages. SEO Services for Accountants SEO for accountants is a long-term strategy that requires a mix of content creation, technical optimisation, and strategic backlink building. By following these best practices and regularly updating your website, you can enhance your online visibility, attract more clients, and establish your accounting firm as a leader in the industry. Contact me today to discuss your campaign and see what I can offer you to expand and grow your business via SEO. --- ### SEO for Solicitors, Lawyers & Law Firms > Are you a solicitor, law firm or a lawyer looking to improve your SEO with results-driven tips? Then, this FREE SEO guide is for you! - Published: 2020-08-19 - Modified: 2024-03-08 - URL: https://georgepapatheodorou.com/seo/seo-for-solicitors/ Do you want to know more about basic SEO for solicitors in 2024 and beyond? The answer is probably yes because you’ll know, it doesn’t matter how excellent your services are, finding customers doesn’t always come as easily as it should. Solicitors and law firms everywhere are increasing their marketing know-how to help them find their next customers and SEO (Search Engine Optimisation) is one of the most important aspects of this. SEO refers to the techniques implemented to make sure you appear on the relevant search pages on Google and other search engines. The higher up you rank, the more likely your law firm will be found by a prospective client. The aim is to rank on the first page, and ideally, you want to be the first result. This is because, according to this study conducted by Advanced Web Ranking the first listing on Google’s organic search results gets over double the amount of traffic, compared to even just the second listing. Meanwhile, just appearing on the first page increases your chance of a click, with a grand total of 92% of all traffic in an average search landing on one of the first page results. Don’t miss out on potential customers and conversions by staying in the past. Here’s your chance to modernise, digitalise and optimise your business. Read on to get up to speed with these need-to-know SEO tips for solicitors and lawyers. Pick a domain name that works for you Make it relevant and memorable. A lot of businesses and solicitors, in particular, pick lengthy domain names in order to try and appeal to the masses. But it’s important when picking your domain to consider the future branding and longevity of your law firm. You don’t see well-known brands with long domains that aren’t instantly recognisable, or that don’t relate to their actual company name! In order to improve SEO, you may see your competitors keyword stuffing their domain. By keyword stuffing, I mean needlessly putting in keywords to try and rank higher. For example, www. best-solicitors-in-london. com. This is terribly bad practice and moreover, offers next to no benefit. You want your clients to recognise you and for your domain to help build brand awareness. Good choices of solicitors domains could be: johndoe. com (or . co. uk if based in the UK) johndoesolicitors. com (or . co. uk if based in the UK) johndoelaw. com (or . co. uk if based in the UK) areasolicitors. com (or . co. uk if based in the UK) Web hosting providers matter Do your research before picking a host. Poor hosting can have terrible consequences for the SEO for solicitors and result in malware attacks, loss of data, negative SEO rankings, your emails marked as spam and overall, a potential for lost revenue. When doing your research, check the reviews and testimonials of your potential host. Look for how people rate the customer service in particular – you want to be able to contact your host easily, in case of an emergency. The host should also be confident and able to share their expertise with you, making sure you get the best fit for your business. Speak to them. What options do they offer? Shared, VPS (Virtual Private Server), Dedicated and Managed Web hosting, for example. Will they be able to grow with you as your business grows? If they can answer your questions confidently you too can have confidence in them. If your website is built on WordPress (which it should), check this out. Know your keywords But don’t stuff them! After the arrival of the Hummingbird algorithm in the summer of 2013, search engines were capable of understanding and identifying that keywords alone are not enough to rank pages. Keyword stuffing had become common because of this and it needed to be rectified in order to stop search engines being overrun with inappropriate websites. What they needed to understand next, was how this data was related, both within the same site and throughout the web. This is where the most important change within the search landscape occurs: a progression from the ubiquitous keywords to the increasingly important entities. Words become concepts and search engines evolve into genuine learning machines. HOWEVER, that does NOT mean that the “classic” keyword research is not needed anymore. Finding the most profitable keywords to support your SEO efforts is still essential and it is no exaggeration that without keywords, there’s no such thing as SEO for solicitors. It’s all in the content Having a blog or news element to your website is best practice. Writing regular blogs and updating your website gives you something to share on your social media. However, the real power of content like this lies in the opportunity to highlight your expertise. Showcase your thought processes and what makes you stand out against the other solicitors and law firms. For simplicity and maximum SEO benefit, place your blog in a subfolder (ie johndoesolicitors. com/blog/). Not under a subdomain (ie blog. johndoesolicitors. com) or even worse under a totally different domain (ie johndoeblog. com). Social media has a part to play Does it help SEO for solicitors or not? As already mentioned, social media is important and a great place to share your blog articles, industry insights, news and events etc. But how else can social media be used in regards to SEO? The web is all about building relationships. Social, therefore, goes hand in hand with SEO best practices. Making sure your website has social media buttons can help spread your brand and business and also make your pages more "shareable. " Profile buttons link to your respective profiles – so people can find you and follow you. Sharing buttons help people share something on their own channels, pin an image to a Pinterest board or Tweet something to their own followers. But can social media actually impact SEO?  This experiment by Hootsuite gives a really good and alt="" width="1400" height="900" /> Tags, titles & metadata Don’t fear the jargon. All of these words probably sound familiar if you’ve been working hard on an existing website, but the overuse of SEO jargon can easily frighten off even the most confident solicitor. For those who aren’t technically trained, here’s a breakdown: Meta titles Using tags properly is an important task, for your on-page activities. These tags tell a search engine how to define and find the content to then use in the results in a browser which are also known as SERPs (Search Engine Results Pages). This is also how social media works out which snippets to show when you share it. Top Tip: 60-65 characters max (612px width), include some keywords (don’t stuff! ), place your brand name at the end of the tag separating with a - or |. E. g. "John Doe Solicitors | Legal Services in London & the S. East" or "Leading London Law Firm | Specialist Legal Services. " The article you're reading is primarily targeting the keyword "SEO for solicitors" so the meta title used is "SEO For Solicitors, Lawyers & Law Firms | SEO Guide 2024. " Headlines Not to be confused with tags, you’ll put headlines in when you’re inputting your text. These are indicated in the HTML and you’ll see these in your CMS (Content Management System) as H1, H2, H3 etc. It is important to make sure you use your headlines in the correct order and only ever have one H1. This is because these headlines signal to your website the structure of your page. H1 will be the main title, with your main keywords, H2 will be less important and so on and so forth. Top Tip: Don’t use headings for aesthetic purposes. Use them in order! You can learn how to use H1-H6 HTML with this guide. Meta descriptions Meta descriptions do not impact Google’s ranking algorithms. However, using this sensibly can be the difference between a customer clicking through to your website, or picking someone else’s. Make sure this is very specific and relevant to the page, so the customers can know to click! Top Tip: Keep it under 150-155 characters will show in the SERPs, use this to promote and celebrate your USPs (Unique Selling Points), but remember to be relevant, otherwise your bounce rate will increase. E-A-T In February 2019, Google confirmed that E-A-T is a very important aspect when it comes to search engine’s algorithms. It’s mentioned a lot in Google’s Quality Raters Guidelines (QRG).  But what does it stand for? Expertise (E), Authoritativeness (A), Trust (T) – this essentially means sites must be factually correct and of high quality. But how do you know what is high quality? Google describes a high-quality page characteristic to: Showcase a high-quality E-A-T, this includes the publisher’s E-A-T, i. e. how well known is the individual and what else have they written? Topics should come from someone with experience and everyday expertise in order to have T - Trustworthy. If the individual Googles your name and they discover you are a cleaner by day, are they to trust your architectural ability? Probably not. Make sure your LinkedIn and any journals you’ve written for are relevant and highlight you and your skills to the best of your ability. Writing for journals (as mentioned above) or other high-quality sites, help you build the A – Authoritativeness. If you’ve written for Architects Journal or Dezeen, it helps Google (and your customer) know that you have the E - Expertise in what you do. The MC (Main Content) must be well written, without errors, grammar mistakes etc. This is good for your SEO but also important if you want to appeal to high-end customers. Satisfying customer service, contact and publisher information must be available, especially if you have anything on your website that people can buy/take any transactional information. This helps you build on your T – Trustworthiness. Few negative reviews/associations with the page – a torrent of negative feedback about your site will not help you improve E-A-T. You can read more in the QRG to further your understanding of E-A-T. As it is fairly new, there is some debate about how E-A-T works and how Google algorithmically measures this. One thing we know for sure is Google has said it is something they consider. When it comes to asking customers to invest in the future of their home, business or properties, it is always best practice to be an expert, to be a figure of authority and to be trustworthy – so it’s a win-win for SEO and for your solicitors business reputation. Avoid "black-hat" SEO strategies When we say "black-hat" SEO, we refer to techniques that people used to use to try and cheat Google, to rank high without putting in the real work. It’s deemed aggressive and it breaks the rules to try and cheat the system. Nowadays, Google is much smarter and these techniques will not work. Trying them will reduce your organic traffic and could eventually result in penalties against your website. Examples of these strategies: Creating multiple websites that all link to one main one, in the hope that spreading their net will increase the chance of catching something. It will also cost you more and waste your time and resources, setting up and running all these websites. You’re also putting more barriers in the way of your clients reaching the right place. In some cases, we do set up a microsite or landing page to help promote a particular event. Keyword stuffing – we’ve already talked about this in regards to the domain name, but throughout your website, stuffing keywords in every way you can, even when it doesn’t make sense will do nothing for you. It will just show an innate lack of SEO and marketing understanding for a law firm, and not help you come across as the professional service you want to. This also relates to having high-quality content on your website. Being packed with low-quality content. Purposeful duplicate content won’t work. As per point one, having a johndoesolicitors. com and a johndoesolicitors. co. uk is not good practice. Commonly, you see similar with non-www and www versions of sites. You will be punished by Google for having both, so solicitors websites must not have duplicate content. 301 redirects are the best solution for www and non-www. Adopting a one size fits all approach across your website – this happens a lot with tags. If they are not used wisely, the pages appear almost identical content resulting in cannibalisation problems – this occurs when two or more pages compete for the same set of keywords. The solution is to ensure each page is properly optimised, targeted and specific to closely related keywords that don’t repeat throughout the site. Cloaking – this is a trick that makes your user and the search engine think they are clicking one thing when it actually redirects them to something else entirely. This makes the serving search engine look bad, so they really don’t like this. Hidden text – unbelievably, people do try to trick users by cramming keywords in the same colour text as the webpage’s background. This way the user experience isn’t affected as they don’t see the words, but it’s thought the keywords will help the page rank. It doesn’t work and it’s terrible practice! Link exchange – link farms – buying links – this all refers to any links that are intended to manipulate PageRank or a site’s ranking – this is a violation of Google’s Webmaster Guidelines. SSL certificates SSL certificates and online security are vital these days, especially with GDPR now. If you have an e-commerce element to your website or collect sensitive information you have to be able to prove your website is safely storing that information. An SSL certificate will do this for you. There are free and paid-for versions and some website host providers include this in a package. These can be complex to set up, so speak to an SEO expert to avoid any unwanted technical errors in the back-end of your website. Use Google’s tools Google has so many free tools that not everyone is making use of. They provide them, so why aren’t we using them more? They offer you invaluable insights and tips that will help improve your page if you pay attention to them. Google Search Console - this tool exists to help you improve your organic search performance. You may gather information about any manual or (some) of the algorithmic penalties you have received, find suggestions for title and meta description tags that could help you improve quickly as well as monitor your mobile usability & AMP issues. You can also see the number of pages indexed by Google, crawling problems/errors, insights about what people are searching for when they’re reaching your site, submit your sitemap and many more. You can read this guide for more tactics on higher rankings in 2024 – but this is general rather than specific towards solicitors and law firms marketing. Google Analytics - from advanced reports to simpler summaries, Google Analytics offers you insight into bounce rates to mouse tracking. You should link it to Google Search Console, Google Ads (if you run any paid advertising) and also enable the internal site search tracking (to see what people are searching for on your site). User & mobile accessibility Making sure your audience can access your website is best practice anyway but it can also impact your SEO! In 2015, Google rolled out an algorithmic update which demoted any webpage that wasn’t mobile-friendly. Non-mobile friendly pages dropped an average of 5 places. It isn’t just mobile accessibility. Make sure your webpage has alternative text on images, so those with visual impairments can still hear a description of what they could be seeing. Any videos should always have subtitles. Don’t say "click here" say "read this guide" instead. As a generation that is moving into the digital, it is integral that EVERYONE has access. Make sure you do your part. Test your mobile accessibility on Google’s Mobile-Friendly tool - it will also give you tips if you need them to help you improve. Yet another amazing free tool from Google! Check your website’s "robots. txt" file The "robots. txt" file sits in the website’s root (e. g. johndoesolicitors. com/robots. txt). This tool allows you to restrict search engines from crawling specific pages/parts of your website. This is also how you block search engines crawling the website when it is under development. Make sure your website is "crawlable" again once you’ve launched your site – you’ll be surprised how many people make that mistake! Do not use Flash & elements Adobe Flash is not supported by Apple and iOS devices – so avoid Flash technology. HTML5 and CSS3 have developed enough to make up for life without Flash. WordPress themes are much more responsive, there are more options and higher quality for mobile platforms. Content within iFrame tags don’t help your SEO, so if you have them on your main page, you may find they don’t perform as well as they should. Save iFrames for secondary or tertiary pages and use your unique, top content for the main pages. Avoid anything... "annoying" Time is money and your customers don’t want to waste their time watching a 30-second intro just to get into your website. You’ll find elements that can’t be skipped or anything that adds a hurdle just to access your website (ads/pop-ups/animations etc) will increase your bounce rate. Google has been known to penalise websites that feature this element as it is deemed aggressive and can damage the mobile experience. Mobile-First Indexing (MFI) MFI is a Google initiative that looks more at the mobile version of your website and weights this as a priority. Because more and more traffic is coming from mobiles every day, Google has chosen to index the mobile versions when they are available rather than Desktop versions (as it always has historically). Top Tip: Use Google’s URL Inspection Tool to check how a URL from a site was last indexed. Page Loading Speed Optimisation According to several studies, visitors leave sites in much higher numbers when pages take longer to load. With our shrinking attention spans, a one-second delay in your web page loading might be costing you dearly. Page Speed Insights, GT Metrix and Pingdom are great, free tools that assess your website’s speed and offer recommendations for speeding up. If you feel overwhelmed with all this technical stuff, just contact me. Well structured, meaningful permalinks Sometimes (by default in many platforms) the structure of the URLs can be really ugly and SEO unfriendly. Have you ever seen anything like this: http://www. johndoesolicitors. co. uk/index. php? cat=201&mode=test&var=dnehe74hh If that happens to your law firm’s site you have to take immediate action. These URLs lack any kind of optimised content (keywords) and to make it worse, they are not great from a user experience point of view too. A clean, well displayed, SEO friendly and meaningful URL is more inviting, gets noticed and helps your business rank higher in search engines. If your website is built on WordPress (which it should be), don’t forget to set the permalinks (under Settings >> Permalinks). Top Tip: if your website is already live and you change the structure of the URLs, don’t forget to 301 redirect the old URLs to the new ones – otherwise you’ll end up having 404 error pages all over the place. Again, if you don’t feel confident doing that, please get in touch. Improve your user experience (UX) As a solicitor, a law firm or maybe a lawyer, you’ll be focused on aesthetics. Don’t let any technical misunderstandings cost your user experience or usability. Access to the most important pages of your website (services, contact info, quote request) should be clearly indicated within 1-2 clicks away from every page. Avoid everything we’ve mentioned above: animations, intro pages etc – don’t add hurdles that stop your customer from getting to their destination. Optimise your photos Another important part of your UX is to make sure your images are easy to navigate (swipe etc) and that your images are optimised. By this we mean: Image size - your photos should be uploaded at the right size to stop your page loading speed from increasing. Keep them under 100-150kb. Remember slow load times will impact your rankings! ALT text - this is important. Every image must have a logical descriptive ALT text which describes what it is. This is important for accessibility but you can also use keywords to help with your SEO. Captions will also help tie your photos to keywords. Image filename - in order to further increase visibility on image search don’t forget to assign to each image a descriptive filename (before uploading to the website) using keywords, separated by hyphens (not underscores). Local SEO Having your brand name, physical address and phone number (local landline is best) featuring somewhere on every page – usually this is at the footer. This information known as (NAP) helps your search rankings if your information is consistent across multiple sites and your Google Business Profile (GBP) etc. Here's a list with 54 citation business directories for solicitors, lawyers and attorneys (BrightLocal. com): justia. com findlaw. com nolo. com wallethub. com avvo. com lawyers. com lawyers. uslegal. com hg. org lawinfo. com lawfirms. com lawyer. com divorcemag. com bestlawyers. com lawguru. com lawlink. com gaylawnet. com attorneypages. com lawyerlegion. com town-court. com canadianlawlist. com justgreatlawyers. com uslawyersdb. com listalegal. com findafamilyattorney. com leadcounsel. org lawfirmdirectory. org legalreach. com findacriminaldefenseattorney. com alphalegal. com americastop100attorneys. com bestattorneysrankings. com pathlegal. com mcbar. org courthousesquare. com dilawctory. com lawreferralconnect. com lawyerprofiles. com lawyersolicitor. co. uk mylegalpractice. com usattorneynetwork. com findabankruptcylawyer. com justicedirectory. co. uk lawyersdirectoryusa. com aplawyers. com lawyers-and-solicitors. com lawyerucla. com findlegalprofessional. com truckaccidentlawyerdir. com divorceattorneydir. com domesticviolenceattorneydir. com familyattorneydir. com legalfeefinancing. org braininjurylawyerdir. com caraccidentattorneydir. com Local SEO is about NAP consistency - any inconsistency will rank you down! Top Tip: Get in touch if you want help locating and standardising all of your information everywhere to translate it into the format Google most prefers. Internal linking An internal link connects one page of a website to a different page on the same website. In an internal link, the source domain and target domain are the same. It’s crucial for your SEO to evaluate and improve your internal linking strategy on a regular basis. By adding the right internal links you make sure Google understands the relevance of pages, the relationship between pages and the value of pages. This is also a good way of keeping users longer on your website, by offering them some recommended additional galleries/articles to check out. It’s also a great trick for lowering your bounce rate, increasing the dwell time and distributing link equity to content to your most important pages. Build quality links back to your website Acquiring links from quality, authoritative and relevant to your solicitors business website is still one of the major SEO ranking factors. Link building (or earning) is maybe the hardest (yet most powerful) aspect of SEO as these links are considered as votes of confidence by Google making your website rank higher on SERPs. The three essential elements of effective SEO link earning are honest communication, useful information and high-quality backlink. There are no shortcuts here, no quick gains. All you have to do is build solid relationships with people who can trust you for the quality of your work. In Brian Dean’s link building guide, he explains everything you need to know to build quality links in 2020 and beyond. SEO Services for Solicitors If you are beginning your SEO journey as conveyancing solicitors, family law solicitors, employment solicitors, legal aid solicitors, immigration solicitors, medical negligence solicitors, divorce solicitors, property solicitors, mortgage solicitors, will solicitors, criminal defence solicitors or law firm owner in Essex or anywhere in the UK, this simple SEO guide for solicitors is all you need to get the ball rolling. Top Tip: SEO is a marathon, not a sprint. The days of SEO being a game about outsmarting algorithms are over. Today content strategy and valuable, sustainable strategies are essential, not just tricks and links. – Adam Audette, Chief Knowledge Officer, RKG Hope you found this SEO guide for solicitors useful. Contact me today to discuss your campaign and see what I can offer you to expand and grow your business via SEO. --- ### PPC Management - Google Ads > Get more quality website traffic, leads & sales with results-driven PPC campaigns from an experienced, Essex-based PPC Consultant. Get in touch today! - Published: 2020-04-18 - Modified: 2023-12-29 - URL: https://georgepapatheodorou.com/ppc-management/ Turning Bids into Profits with Precision PPC - Google Ads Success, Tailored to Your Business Goals Pay Per Click (PPC) advertising is a massive part of many businesses’ marketing efforts, garnering them many new and highly targeted site visitors. PPC must be done correctly though, otherwise it can be a black hole, with money disappearing, never to be seen again. I have been working as a PPC Consultant in the world of pay per click advertising for many years, using PPC to gain impressive increases in targeted traffic. The result? A client with more customers than before, due to an effective PPC campaign generating far more revenue than it costs. That’s really my overall goal for any PPC campaign: Keep costs down and maximise the amount of incoming money. I’m always happy to chat about PPC with anyone, so why not give me a call today and see how my PPC knowledge can help your business to thrive? Alternatively, if you live in Essex, I’d be happy to meet for a cup of coffee and a detailed discussion on how PPC can work for your business. What is PPC Advertising? So, the number one question I’m asked is this: what is PPC? Many people don’t quite understand how it works, and this prevents them from going any further with PPC services – something that sees them spurning the chance to significantly increase their client numbers without having to do any major marketing work at all. PPC stands for Pay Per Click, and it’s exactly as it sounds. Your advert is displayed on your advertising medium, and you then pay a fee when someone clicks on the advert and navigates to your site. Even if only a fraction of visitors convert into customers, you could see your PPC campaign turning a profit; a positive return in your investment (ROI). Your listing won’t be hidden in amongst other search results either, but will stand out proudly, taking pride of place in prominent positions. For example, if advertising on Google, which is the most popular choice, your listing can appear at the top of the page, so it’s the first thing people see after they’ve searched for a keyword. It should be noted that there are no contracts for PPC campaigns, making them exceptionally flexible. Just drop me a message and I can increase or decrease your advertising budget with just a few clicks. Changes are then applied instantly. Hopefully that answers the question of what PPC is. If you have any questions though, please don’t hesitate to give me a call or drop me an email. I’m always happy to spend some time explaining the PPC process and how it can help nearly all online businesses. How Can PPC Help You? Many people are put off using PPC, as they simply don’t understand how to make best use of it and how to keep costs down. This doesn’t need to be an issue when you work with a freelance PPC consultant though. I’ll keep your costs at a level defined by you, as well as ensure your PPC campaign is as effective as possible. But what are some of the benefits of using an effective PPC campaign management service? I’ve come up with five big ones below... Boost website visits. The number one advantage is simple to point out: PPC advertising will boost the number of visits you get to your website. The increase in traffic will depend on how much your budget for PPC is. Increase sales and enquiries. With more visitors, you should be able to boost the number of sales and enquiries. Of course, how successful this will be also depends on your landing page, as well as other important factors. Increase brand recognition. Not everyone will click on your advert when they search, however there’s a good chance that they’ll see your business name. This will help to boost your brand. Reach the right people. Some forms of advertising can be hit and miss, as they target everyone. With PPC though, your adverts will only be displayed to those interested in what you have to offer. Easily understand your success. PPC is a topic that can generate a lot of stats. Many people love this, because these stats give them concrete proof that their PPC is working. The stats can also be used to tweak your campaign for better results. How I Structure a PPC Campaign Many people think that PPC is simple, believing you just create an advert and then watch as new customers flock to your site, driving your sales through the roof. Unfortunately, this isn’t the case. Instead, PPC is a complex process that needs to be handled properly by an experienced Pay Per Click expert for maximum results. So how exactly do I go about structuring a successful PPC campaign for my clients? Well, I use a five-step process, with each step designed to enhance the effectiveness of your paid advertising efforts. Research and Analysis Everything starts with thorough research and analysis. Don’t think I’m delaying your adverts from going live, as I’m just making sure everything is set up correctly, in order to provide the best possible results from the start. I’ll take a look through any existing campaigns you already have and identify both their strengths and weaknesses. I’ll also research your competitors, to see what they’re doing and whether you can do it even better. Another important step in the process is to see where PPC will work best for you. For most, the answer is Google Ads, but there are also a number of other options too. Once I have finished this step of the process, we’ll have a clear plan in place for your PPC campaign. I can then start on another vital step: the keyword research. Selection of Keywords Keyword research is the process of discovering which keywords your potential clients are typing in when looking for a product or service. It’s not just any searchers we want to be visible to though. Instead, we only want your adverts to be displayed to those likely to convert into customers. This is something I can help with through comprehensive keyword research. The keyword research phase is complex, however I have a number of industry-leading tools at my disposal. These will help me identify the very best keywords for your campaign, as well as weed out the keywords that simply wouldn’t convert. Once I’m finished, I’ll have a list of great keywords. I can then target the adverts at those searching for those keywords. This is an ongoing job, so I’ll always be looking for new keywords, constantly tweaking the campaign for the best possible results. Creation of Ads I then move onto the creation of your ads – another very important step that must be done correctly. I will create a number of different adverts, with different ones being shown to different searchers, depending on the search query they use. The PPC adverts I create will be designed using tried and tested methods, which are proven to encourage clicks and therefore send more traffic to your site. They will also be professionally written, to make sure the first impression people get of your business is just right. I won’t just create some Bing or Google ads and then leave them. Instead, I’ll constantly test them against each other and then refine them to make them even better. The result will be a set of adverts that really appeal to those who might be interested in your goods or services. Optimisation of Landing Pages It’s no good having perfect PPC adverts if your landing page isn’t perfect as well. I can help with this though, by creating bespoke landing pages for different adverts, which are designed to have the maximum impact and encourage visitors to your site to get in touch or make a purchase. This service is extra to the PPC service, however I can assure you that creating a bespoke landing page really will boost the sales you make. If you’d like to find out more about landing pages, please call or message me and I’ll explain them to you further. Performance Reporting Finally, I’ll ensure that regular reports are created, so that the entire process is transparent, allowing you to see evidence of how well your PPC campaign is working. You can then use these figures to see if increasing your PPC budget is worthwhile. I will also use these reports to help plan the next steps to your PPC campaign. Every PPC campaign is constantly evolving, and I can use the reports to identify stronger and weaker keywords, as well as to see how well each advert and landing page is performing. Why Work with Me for Your PPC Campaign? I’ve been working in the world of performance marketing (SEO, Pay Per Click Services etc) for nearly 10 years now, and in that time I’ve developed a number of expert skills – skills which I use to help every single client, regardless of their business and regardless of their budget. Also, I’m a real person, as opposed to a large PPC agency / consultancy. This means that you’ll always have the same point of contact, plus I’m not under any pressure or time restraints, allowing me to dedicate a good portion of my time to helping your business grow. Finally, and perhaps most importantly, I’ve had real success in boosting clients’ businesses via PPC. You just have to check out my testimonials to see that I can deliver great results, regardless of your business niche. FAQs How does Google Ads work? Google Ads is Google’s paid advertising system. Those who sign up and use the service will be able to create custom adverts that appear in search engine results for specific search terms. The ads will be displayed in prominent positions when results for their search query are displayed. You won’t have to pay when people simply see the advert. Instead, you’ll pay when someone clicks on the advert. The price you pay per click varies depending on how competitive the keyword is. It is possible to set a spending limit to ensure you never massively exceed your budget. How much will a PPC campaign cost? This really depends on how much you have to spend. Some companies only spend £200 a month on PPC advertising, while large companies can spend tens of thousands a month, or even more. We can discuss your budget before the campaign starts and set limits to ensure you don’t end up spending more money than you can afford. Many people and businesses will start out by spending just a small amount of money on PPC, just to see if it works well. They’ll then increase their spend when they have seen evidence of how well PPC marketing works for them. How effective is PPC? This really depends on how well your PPC campaign is managed. On average though, you should expect around 2% of people seeing your advert to click on it. It’s then a case of converting the visitor into a customer once they’re on your site. I can help you boost conversions by creating a bespoke landing page for those clicking on your PPC advert. Is Google the best choice for PPC? When talking about PPC, the vast majority of people are referring to advertising on Google, as Google is the largest platform. There are other options open to you though, such as Bing, Facebook and Instagram. I’ll be able to work with you to find the best platform for your PPC marketing campaign. How long does it take for PPC to work? One of the best things about PPC is this: as soon as your adverts are activated, they will start being displayed to potential customers. This means that there’s no waiting for results, as is the case with SEO – you should start receiving more customers almost straightaway. Of course, I will optimise the adverts over time, which will lead to even better results. Why are my PPC leads not converting into sales? The primary reason for not converting visitors into sales is an ineffective landing page. If the page people land on isn’t optimised perfectly to convert them into paying customers, you’ll be wasting much of the money you’re spending on PPC. Contact me to see how I can improve your landing page and boost your conversion rate. Can I stop a PPC campaign at any point? Yes, you can. It is possible to turn off PPC adverts almost instantly, which gives peace of mind to many people thinking of using the service to advertise their business. To cancel or pause your PPC campaign, just message me and I’ll get it done straightaway. I would advise giving PPC at least a couple of months to prove its worth though, as this will allow me to test different adverts and decide which work best for your business. It will also allow me to refine keyword research, to make sure you’re targeting only those people with the highest chance of converting into paying customers. --- ### Content Creation Services > If you’re serious about accelerating your business’ development, why not contact me today to learn more about how content marketing can help you? - Published: 2020-04-06 - Modified: 2023-12-30 - URL: https://georgepapatheodorou.com/content-creation-services/ Transforming Ideas into Impactful Digital Experiences - Turning Your Vision into Compelling Digital Narratives Content is king. It’s an age-old phrase, but one that is still very relevant in today’s digital world. It’s not good enough to just create stunning copy anymore though, as the crowded nature of the world means it will always be competing with other content for visibility and recognition. This is where content marketing comes into play. As with the products and services you sell, you also need an effective marketing machine behind your content creation – a machine that does everything from idea generation to social outreach. I’ve been an SEO expert for nearly 10 years and over this time, I’ve noticed the importance of effective content marketing go up and up and up. Quite simply, it’s now a must for every website and company wanting to make a mark in their industry. If you’re serious about boosting your content and accelerating your business’ development, why not contact me today to learn more about how content marketing can help you? What is Content Marketing? Okay, so let’s answer the biggest question first: what exactly is content marketing? In essence, it’s the creation of fantastic content, followed by effective marketing to make best use of what’s just been created. Think of it like this: your content is an asset to your business. It can inform, inspire, sell – essentially, it can do anything the writer wants from it. And what do you do with assets in business? You make best use of them, that’s what. That awesome piece of content serves barely any purpose when it just gets added to your blog, away from the eyes of the overwhelming majority of those interested in your industry. Instead, it needs to be planted front and centre, thrust into the view of readers. If you can provide the two vital elements of content marketing – industry-leading content and effective promotion – you then have the key needed to boost visibility, grow customers and enhance SEO. It really is that simple, even if some do try to make it sound like a complex process. What’s more, I can do it all for you, from the creation of winning content, through to the effective marketing needed to make full use of this valuable asset you have. Content Marketing Process Now you know exactly what content marketing is, I’ll let you know the basic process used to ensure everything is done in the most effective way. This is the plan I use for every one of my content marketing clients, ranging from international businesses, through to small local businesses near me in Essex, UK. Content Audit Before anything can be done, a thorough audit must be performed. This audit is a lengthy process, and it needs to be. Without fully understanding the content you already have and how well it’s performing, it’s impossible to determine where to go next with your strategy. A look through your content will answer some key questions, such as which pieces of content have connected with readers, and which pieces of content have overstayed their welcome and need deleting or updating. I’ll also look at other metrics too, including social shares, content length and visitor behaviour. Once I’m finished, I’ll have a completely clear understanding of your current content. Understanding your content isn’t enough though. Any good content marketing audit will also look at your competitors. What are they doing successfully? What have they missed? What are the opportunities that could be exploited to boost your business? Only once I fully audit your site and those of your competitors, will I move onto the next stage of the process: content strategy. Content Strategy It’s still not time to start writing, as the next part of the process is content strategy. To formulate this, I’ll need to understand a number of key points, including: What your overall goals are What the unique selling points of your business are Who your audience is What solutions content could bring to that audience The type of content that works best for your audience Where content will be published How the content will eventually be marketed This is a vital step in the process. Without sound strategy, you’ll effectively be stumbling through the content creation process, with no idea of what your goals are, why you’re writing and who is being targeted. The goal is laser-focused content, specifically aimed at your target audience. Content Creation Now comes the fun bit – the creation of the content. I’ll get to work alongside a writer and come up with something your readers simply have to see, whether this is a blog post, press release or any of the many other forms of content out there. Every piece of content will be perfectly thought out and then meticulously created. After all, what’s the point in creating content if it’s not going to be the best around? The little things will also be included, like required images and meta titles and descriptions. There’s not a huge amount more to say about content creation, however please be assured that it’s the most important part of the process. The goal is content your readers will love, and we won’t stop writing until we achieve that goal. UX and Design Next, we come to an often-overlooked part of the process. While you might have the perfect piece of content, its value is significantly diminished if it isn’t presented in the right way. When I publish any piece of content, I always ensure that the user experience – often simply referred to as UX – is as intuitive as possible. When it comes to content, there are a number of ways to use design to boost UX. For example, I’ll create many breaks in the page, to make the entire piece less intimidating to a reader. I’ll also add other forms of content too, if required, such as images, graphs and other graphics. Essentially, I’ll be doing everything I possibly can to give readers the easiest possible experience. Publication Next comes the publication of the content. This could be anywhere, however the majority of content is going to go directly on your own website. After all, don’t you want to keep the best content around for yourself? It can also be the case that content is published on other platforms too though. For example, it could be used as a guest post on an industry leading website. We’ll talk through publication options during the strategy stage, however it’s flexible, so can be changed if needed. Content Promotion Now we come to the final part of the process: content promotion. This is the bit where I shout loudly about your content and get people to sit up and take notice. There are many different ways to effectively promote content, including: Social media campaigns Emails Reaching out to industry heavyweights and influencers Contacting other websites related to your field Repurposing for other mediums, such as an infographic Content promotion isn’t just a quick process. Instead, I’ll spend a considerable amount of time getting your content out there. This will, in turn, cause your brand to be more recognisable and drive more visitors to your website. More visitors should equal more sales, and the process will then have been worth it for your business. Types of Content There are many different forms of content that could be used to promote your business. You’ll find just a few of the options open to you below... Blog Posts Blog posts are the most commonly created content and represent a fantastic way to move your business forward. It’s not good enough to blast out quick 500-word blogs anymore though. Instead, people – as well as search engines – want comprehensive answers to their questions. These comprehensive answers generally mean that any blog post is usually going to be in excess of 1,500 words. For really competitive niches, word count could be around 5,000 words, or perhaps even higher. The basic premise is this: offer something better than anything else out there. Press Releases Some say that press releases are no longer useful, however I disagree. Sure, there’s now no point in sending out press release after press release for mundane, everyday events, however they’re still worth using for big occasions – occasions you want the world to know about. Press releases are generally pretty short, however they follow a set pattern and need to be done correctly. Distribution can be tricky for those without knowledge of the process, however I will distribute any press release widely, gaining as much attention for you as possible. Web Copy Every website has to have great copy – without it, the site simply won’t perform to anywhere near its potential. While there is not much marketing that can be done for web copy, top content needs to be in place before visitors start heading to your site. The content on your website will be one of the first things I look at during your audit. Product Descriptions As with your site’s web copy, product descriptions are also vital. After all, why get loads of traffic visiting your site but then fail to capitalise on this by having poor, uninspiring product descriptions? I’ll work out which product descriptions need updating, and which are working well as they are. This is something I’ll do during the initial audit of your site. Landing Pages A landing page is a vital aspect of many websites. Its purpose is to form part of a sales funnel, persuading visitors to make the purchase you want them to. Landing pages need to be written by an expert, as they must combine elements of marketing and creativity together in order to lead to the best possible result. Social Media Posts Social media is now a must for every company. I will use social media posts to promote any new content your site releases, plus I’ll also author longer form posts, designed to get the attention of readers and encourage them to visit your website. I’m able to work with all social media platforms, including Facebook, Twitter and LinkedIn. Boost Your Presence with Content Marketing Today So, now you know pretty much everything you could possibly need to know about content marketing, plus you should also recognise just how important it should be to your business. From increased visitors through to boosted SEO, this is something you should really be paying attention to, especially if you’re finding it tough to break through to the next level in your industry. I’m always happy to chat more with anyone looking to learn about content marketing or any of the other services I offer. Why not drop me a message today to find out exactly how I can help your business to thrive? FAQs Which industries should be using content marketing? This answer is a simple one, as content marketing is suitable for every industry. The only requirement is that the business in question wants to expand and attract more customers. Regardless of the industry your business is in, I will be able to create a bespoke content plan, designed to give your business the biggest boost possible. Do you create all content yourself? I work with an external content writer, who writes content for all my clients. You can be assured that every piece of content created for your campaign will be completely unique and not copied directly from other sites or AI generated. I evaluate all content before it goes live and will only allow the best content to be associated with your business. How is the successfulness of content marketing measured? I use a number of different metrics to measure how a content marketing campaign has impacted your business. The biggest is simply the number of extra visitors your site receives though. Using Google Analytics, I can look closely at the extra traffic and use this information to tweak your campaign in the future. How does content marketing differ from SEO? Essentially, content marketing is a specific part of the SEO process. While content marketing focuses solely on the creation and promotion of content, SEO also focuses on many other areas, both on and off your website. I believe that the best possible results are earned by those who concentrate not only on content marketing, but also on all other areas of SEO as well. How much does content marketing cost? This really does depend on a number of factors, including how much content you’ll need, how technical the content is and how long I’ll have to spend promoting the content. I can guarantee a fair and transparent price though, so please contact me for a quote. I aim to reply to all enquiries within 24 hours of them being sent. --- ### SEO for Dentists & Dental Clinic Websites > Attract more patients in Google using results-driven SEO practices. Generate more leads via SEO and get a FREE audit and FREE initial consultation! - Published: 2019-11-21 - Modified: 2024-06-01 - URL: https://georgepapatheodorou.com/seo/dental-seo/ Do you want to know more about basic dental SEO for dentists and dental practices in 2024 and beyond? The answer is probably yes because you’ll know, it doesn’t matter how excellent your services are, finding patients doesn’t always come as easily as it should. Dental practices in the UK are increasing their marketing know-how to help them find their next patients and SEO (Search Engine Optimisation) is one of the most important aspects of this. SEO refers to the techniques implemented to make sure you appear on the relevant search pages on Google and other search engines. The higher up you rank, the more likely your dental clinic will be found by a prospective client. The aim is to rank on the first page among all the dentists in your area, and ideally, you want to be the first result. This is because, according to this study conducted by Advanced Web Ranking the first listing on Google’s organic search results gets over double the amount of traffic, compared to even just the second listing. Meanwhile, just appearing on the first page increases your chance of a click, with a grand total of 92% of all traffic in an average search landing on one of the first page results. Don’t miss out on potential patients and conversions by staying in the past. Here’s your chance to modernise, digitalise and optimise your dental business. Read on to get up to speed with these need-to-know dentist marketing tips and strategies. Pick a domain name that works for you Make it relevant and memorable. A lot of businesses and dentists, in particular, pick lengthy domain names in order to try and appeal to the masses. But it’s important when picking your domain to consider the future branding and longevity of your dental practice. You don’t see well-known brands with long domains that aren’t instantly recognisable, or that don’t relate to their actual company name! In order to improve SEO, you may see your competitors keyword stuffing their domain. By keyword stuffing, I mean needlessly putting in keywords to try and rank higher. For example, www. best-dental-centre-london. com. This is terribly bad practice and moreover, offers next to no benefit. You want your customers to recognise you and for your domain to help build brand awareness. Good choices of domains for dentists are: johndoe. com (or . co. uk if based in the UK) - this is simply your name yourcitydentalclinic. com (or . co. uk if based in the UK) yourcitydental. com (or . co. uk if based in the UK) Web hosting providers matter Do your research before picking a host. Poor hosting can have terrible consequences for dentist websites and result in malware attacks, loss of data, negative SEO rankings, your emails marked as spam and overall, the potential for lost revenue. When doing your research check the reviews and testimonials of your potential host. Look for how people rate the customer service in particular – you want to be able to contact your host easily, in case of an emergency. The host should also be confident and able to share their expertise with you, making sure you get the best fit for your business. Speak to them. What options do they offer? Shared, VPS (Virtual Private Server), Dedicated and Managed Web hosting, for example. Will they be able to grow with you as your business grows? If they can answer your questions confidently you too can have confidence in them. If your website is built on WordPress (which it should) check this out. Know your keywords But don’t stuff them! After the arrival of the Hummingbird algorithm in the summer of 2013, search engines were capable of understanding and identifying that keywords alone are not enough to rank pages. Keyword stuffing had become common because of this and it needed to be rectified in order to stop search engines being overrun with inappropriate websites. What they needed to understand next, was how this data was related, both within the same site and throughout the web. This is where the most important change within the search landscape occurs: a progression from the ubiquitous keywords to the increasingly important entities. Words become concepts and search engines evolve into genuine learning machines. HOWEVER, that does NOT mean that the “classic” keyword research is not needed anymore. Finding the most profitable keywords for your dental practice to support your SEO efforts is still essential and it is no exaggeration that without keywords, there’s no such thing as SEO. It’s all in the content Having a blog or news element to your website is best practice. Writing regular blogs and updating your dentist website gives you something to share on your social media. However, the real power of content like this lies in the opportunity to highlight your expertise. Showcase your thought processes and what makes you stand out against the other dentists and dental clinics in your area. For simplicity and maximum SEO benefit place your blog in a subfolder (ie mydentalclinic. com/blog/). Not under a subdomain (ie blog. mydentalclinic. com) or even worse under a totally different domain (ie johndoeblog. com). Social media has a part to play Does it help SEO or not? As already mentioned, social media is important and a great place to share your blog articles. But how else can social media be used in regards to SEO? The web is all about building relationships. Social, therefore, goes hand in hand with SEO best practice. Making sure your website has social media buttons can help spread your brand and business and also make your pages more "shareable. " Profile buttons link to your respective profiles – so people can find you and follow you. Sharing buttons help people share something on their own channels, pin an image to a Pinterest board or Tweet something to their own followers. But can social media actually impact SEO?  This experiment by Hootsuite gives a really good and alt="" width="1400" height="900" /> Tags, titles & metadata Don’t fear the jargon. All of these words probably sound familiar if you’ve been working hard on an existing website, but the overuse of SEO jargon can easily frighten off even the most confident dentist. For those who aren’t technically trained, here’s a breakdown: Meta titles Using tags properly is an important task, for your on-page activities. These tags tell a search engine how to define and find the content to then use in the results in a browser which are also known as SERPs (Search Engine Results Pages). This is also how social media works out which snippets to show when you share it. Top Tip: 60-65 characters max (612px width), include some keywords (don’t stuff! ), place your brand name at the end of the tag separating with a - or |. E. g. "Award-Winning Dentist in Essex | Full Range Of Treatment‎" or "Leading Cosmetic Dentist | Award Winning Dental Practice‎" The article you're reading is primarily targeting the keyword "Dental SEO Services" so the meta title used is "Dental SEO Services For Dentists & Dental Clinic Websites. " Headlines Not to be confused with tags, you’ll put headlines in when you’re inputting your text. These are indicated in the HTML and you’ll see these in your CMS (Content Management System) as H1, H2, H3 etc. It is important to make sure you use your headlines in the correct order and only ever have one H1. This is because these signal to your website the structure of your page. H1 will be the main title, with your main keywords, H2 will be less important and so on and so forth. Top Tip: Don’t use headings for aesthetic purposes. Use them in order! You can learn how to use H1-H6 HTML with this guide. Meta descriptions Meta descriptions do not impact Google’s ranking algorithms. However, using this sensibly can be the difference to a patient clicking through to your dentist website, or picking someone else’s. Make sure this is very specific and relevant to the page, so the customers can know to click! Top Tip: Keep it under 160 characters will show in the SERPs, use this to promote and celebrate your USPs (Unique Selling Points), but remember to be relevant, otherwise your bounce rate will increase. E-A-T In February 2019, Google confirmed that E-A-T is a very important aspect when it comes to the search engine’s algorithms. It’s mentioned a lot in Google’s Quality Raters Guidelines (QRG).  But what does it stand for? Expertise (E), Authoritativeness (A), Trust (T) – this essentially means sites must be factually correct and of high quality. But how do you know what is high quality? Google describes a high-quality page characteristic to: Showcase a high-quality E-A-T, this includes the publisher’s E-A-T, i. e. how well known is the individual and what else have they written? Topics should come from someone with experience and everyday expertise in order to have T - Trustworthy. If the individual Googles your name and they discover you are a cleaner by day, are they to trust your architectural ability? Probably not. Make sure your LinkedIn and any journals you’ve written for are relevant and highlight you and your skills to the best of your ability. Writing for journals (as mentioned above) or other high-quality sites, help you build the A – Authoritativeness. If you’ve written for Architects Journal or Dezeen, it helps Google (and your customer) know that you have the E - Expertise in what you do. The MC (Main Content) must be well written, without errors, grammar mistakes etc. This is good for your SEO but also important if you want to appeal to high-end customers. Satisfying customer service, contact and publisher information must be available, especially if you have anything on your website that people can buy/take any transactional information. This helps you build on your T – Trustworthiness. Few negative reviews/associations with the page – a torrent of negative feedback about your site will not help you improve E-A-T. You can read more in the QRG to further your understanding of E-A-T. As it is fairly new, there is some debate about how E-A-T works and how Google algorithmically measures this. One thing we know for sure is Google has said it is something they consider. When it comes to asking patients to invest in their oral hygiene, it is always best practice to be an expert, to be a figure of authority and to be trustworthy – so it’s a win-win for SEO and for your dental practice. Avoid "black-hat" SEO strategies When we say "black-hat" SEO, we refer to techniques that people used to use to try and cheat Google, to rank high without putting in the real work. It’s deemed aggressive and it breaks the rules to try and cheat the system. Nowadays, Google is much smarter and these techniques will not work. Trying them will reduce your organic traffic and could eventually result in penalties against your website. Examples of these strategies: Creating multiple websites that all link to one main one, in the hope that spreading their net will increase the chance of catching something. It will also cost you more and waste your time and resources, setting up and running all these websites. You’re also putting more barriers in the way of your customer reaching the right place. In some cases, we do set up a microsite or landing page to help promote a particular event. Keyword stuffing – we’ve already talked about this in regards to the domain name, but throughout your website, stuffing keywords in every way you can, even when it doesn’t make sense will do nothing for you. It will just show an innate lack of SEO and marketing understanding for a dental clinic, and not help you come across as the professional service you want to. This also relates to having high-quality content on your dental website. Being packed with low-quality content. Purposeful duplicate content won’t work. As per point one, having a mydentalclinic. com and a mydentalclinic. co. uk is not good practice. Commonly, you see similar with non-www and www versions of sites. You will be punished by Google for having both, so dentist websites must not have duplicate content. 301 redirects are the best solution for www and non-www. Adopting a one size fits all approach across your website – this happens a lot with tags. If they are not used wisely, the pages appear almost identical content resulting in cannibalisation problems – this occurs when two or more pages compete for the same set of keywords. Dental SEO will help you to ensure each page is properly optimised, targeted and specific to closely related keywords that don’t repeat throughout the site. Cloaking – this is a trick that makes your user and the search engine think they are clicking one thing when it actually redirects them to something else entirely. This makes the serving search engine look bad, so they really don’t like this. Hidden text – unbelievably, people do try to trick users by cramming keywords in the same colour text as the webpage’s background. This way the user experience isn’t affected as they don’t see the words, but it’s thought the keywords will help the page rank. It doesn’t work and it’s terrible practice! Link exchange – link farms – buying links – this all refers to any links that are intended to manipulate PageRank or a site’s ranking – this is a violation of Google’s Webmaster Guidelines. SSL certificates SSL certificates and online security are vital these days, especially with GDPR now. If you have an e-commerce element to your website or collect sensitive information you have to be able to prove your website is safely storing that information. An SSL certificate will do this for you. There are free and paid for versions and some website host providers include this in a package. These can be complex to set up, so speak to an expert to avoid any unwanted technical errors in the back-end of your dentist website. Use Google’s tools Google has so many free tools that not everyone is making use of. They provide them, so why aren’t we using them more? They offer you invaluable insights and tips that will help improve your page if you pay attention to them. Google Search Console - this tool exists to help you improve your organic search performance. You may gather information about any manual or (some) of the algorithmic penalties you have received, find suggestions for title and meta description tags that could help you improve your dentist marketing quickly as well as monitor your mobile usability & AMP issues. You can also see the number of pages indexed by Google, crawling problems/errors, insights about what people are searching for when they’re reaching your site, submit your sitemap and more. You can read this guide for more tactics on higher rankings in 2024 – but this is general rather than specific towards dental marketing best practices. Google Analytics - from advanced reports to simpler summaries, Google Analytics offers you insight into bounce rates to mouse tracking. You should link it to Google Search Console, Google Ads (if you run any paid advertising) and also enable the internal site search tracking (to see what people are searching for on your site). User & mobile accessibility Making sure your audience can access your website is best practice anyway but it can also impact your dental SEO! In 2015, Google rolled out an algorithmic update which demoted any webpage that wasn’t mobile-friendly. Non-mobile friendly pages dropped an average of 5 places. It isn’t just mobile accessibility. Make sure your webpage has alternative text on images, so those with visual impairments can still hear a description of what they could be seeing. Any videos should always have subtitles. Don’t say "click here" say "read this guide" instead. As a generation that is moving into the digital, it is integral that EVERYONE has access. Make sure you do your part. Test your mobile accessibility on Google’s Mobile-Friendly tool - it will also give you tips if you need them to help you improve. Yet another amazing free tool from Google! Check your website’s "robots. txt" file The "robots. txt" file sits in the website’s root (e. g. mydentalclinic. com/robots. txt). This tool allows you to restrict search engines from crawling specific pages/parts of your website. This is also how you block search engines crawling the website when it is under development. Make sure your dentist website is "crawlable" again once you’ve launched your site – you’ll be surprised how many people make that mistake. Do not use Flash & elements Adobe Flash is not supported by Apple and iOS devices – so avoid Flash technology. HTML5 and CSS3 have developed enough to make up for life without Flash. WordPress themes are much more responsive, there are more options and higher quality for mobile platforms. Content within iFrame tags don’t help your SEO, so if you have them on your main page, you may find they don’t perform as well as they should. Save iFrames for secondary or tertiary pages and use your unique, top content for the main pages. Avoid anything... "annoying" Time is money and your patients don’t want to waste their time watching a 30-second intro just to get into your website. You’ll find elements that can’t be skipped or anything that adds a hurdle just to access your website (ads/pop-ups/animations etc) will increase your bounce rate. Google has been known to penalise websites that feature this element as it is deemed aggressive and can damage the mobile experience. Mobile-First Indexing (MFI) MFI is a Google initiative that looks more at the mobile version of your website and weights this as a priority. Because more and more traffic is coming from mobiles every day, Google has chosen to index the mobile versions when they are available rather than Desktop versions (as it always has historically). Top Tip: Use Google’s URL Inspection Tool to check how a URL from a site was last indexed. Page Loading Speed Optimisation According to several studies, visitors leave sites in much higher numbers when pages take longer to load. With our shrinking attention spans, a second delay in your web page loading might be costing you dearly. Page Speed Insights, GT Metrix and Pingdom are great, free tools that assess your website’s speed and offer recommendations for speeding up. If you feel overwhelmed with all this technical stuff, just contact me. Well structured, meaningful permalinks Sometimes (by default in many platforms) the structure of the URLs can be really ugly and SEO unfriendly. Have you ever seen anything like this: http://www. mydentalclinic. co. uk/index. php? cat=201&mode=test&var=dnehe74hh If that happens to your dentist website you have to take immediate action. These URLs lack any kind of optimised content (keywords) and to make it worse, they are not great from a user experience point of view too. A clean, well displayed, SEO friendly and meaningful URL is more inviting, gets noticed and helps your business rank higher in search engines. If your website is built on WordPress (which it should be), don’t forget to set the permalinks (under Settings >> Permalinks). Top Tip: if your website is already live and you change the structure of the URLs, don’t forget to 301 redirect the old URLs to the new ones – otherwise you’ll end up having 404 error pages all over the place. Again, if you don’t feel confident doing that, please get in touch. Improve your user experience (UX) As a dentist, a dental practice or maybe a dental clinic, you’ll be focussed on aesthetics. Don’t let any technical misunderstandings cost your user experience or usability. Access to the most important pages of your dentist website (treatments, contact info, quote request) should be clearly indicated within 1-2 clicks away from every page. Avoid everything we’ve mentioned above: animations, intro pages etc – don’t add hurdles that stop your customer getting to their destination. Optimise your photos Another important part of good user experience (UX) is to make sure your images are easy to navigate (swipe etc) and that your images are optimised. By this we mean: Image size - your photos should be uploaded at the right size to stop your page loading speed increasing. Keep them under 100-150kb. Remember slow load times will impact your rankings! ALT text - this is important. Every image must have a logical descriptive ALT text which describes what it is. This is important for accessibility but you can also use keywords to help with your dental SEO. Captions will also help tie your photos to keywords. Image filename - in order to further increase visibility on image search don’t forget to assign to each image a descriptive filename (before uploading to the website) using keywords, separated by hyphens (not underscores). Local SEO Having your brand name, physical address and phone number (local landline is best) featuring somewhere on every page – usually this is at the footer. This information known as (NAP) helps your search rankings if your information is consistent across multiple sites and your Google Business listing etc. Here's a list with 30 citation business directories for dentists (BrighLocal. com): dentalclinics. org dentistinfo. com nearbydental. com dentistryinworld. com discoverdentists. com internationalhealthdirectory. com 911dental. com smileabc. com indexdentist. com dotdentists. com healthdirectory. com. au health-local. com clinia. ca dentpedia. ca dentaldentist. co. uk zocdoc. com vitals. com wellness. com thedentisthub. org 1800dentist. com doctor. com healthprofs. com caredash. com freedentalcare. us doctoroogle. com dentists4kids. com freeclinicdirectory. org ehealthscores. com dentists. com orthopages. com usa-dentist. com labdraw. com americasmiles. com implantdirectory. com geodentist. com medevnet. com clinicsearch. org everydentist. com fsnhospitals. com Local SEO is about NAP consistency - any inconsistency will rank you down! Top Tip: Get in touch if you want help locating and standardising all of your information everywhere to translate it into the format Google most prefers. Internal linking An internal link connects one page of a website to a different page on the same website. In an internal link, the source domain and target domain are the same. It’s crucial for your dental SEO success to evaluate and improve internal linking strategy on a regular basis. By adding the right internal links you make sure Google understands the relevance of pages, the relationship between pages and the value of pages. This is also a good way of keeping users longer on your website, by offering them some recommended additional galleries/articles to check out. It’s also a great trick for lowering your bounce rate, increasing the dwell time and distribute link equity to content to your most important pages. Build quality links back to your dentist website Acquiring links from quality, authoritative and relevant to your dental business website is still one of the major SEO ranking factors. Link building (or earning) is maybe the hardest (yet most powerful) aspect of SEO as these links considered as votes of confidence by Google making your website rank higher on SERPs. The three essential elements of effective SEO link earning are honest communication, useful information and high-quality backlink. There are no shortcuts here, no quick gains. All you have to do is build solid relationships with people who can trust you for the quality of your work. In Brian Dean’s link building guide, he explains everything you need to know to build quality links in 2024 and beyond. Dental SEO Services in Essex, UK & Beyond If you are beginning your SEO journey as a dental practice owner, this simple dental SEO guide is all you need to get the ball rolling. Top Tip: SEO is a marathon, not a sprint. The days of SEO being a game about outsmarting algorithms are over. Today content strategy and valuable, sustainable strategies are essential, not just tricks and links. – Adam Audette, Chief Knowledge Officer, RKG Hope you found this SEO guide for dentists useful. Contact me today to discuss your campaign and see what I can offer you to expand and grow your dental business via SEO. --- ### Home (November 2019) > Essex-based Freelance SEO Expert: Results-driven SEO services that increase ROI. Jargon-free consultation & advice. Get found in Google today! - Published: 2019-11-12 - Modified: 2024-03-26 - URL: https://georgepapatheodorou.com/ Your trusted partner for BUSINESS GROWTH George Papatheodorou - Essex SEO Expert Freelance SEO Expert in Essex I'm George Papatheodorou, your go-to SEO specialist right here in Essex. I specialise in transforming your online presence through bespoke SEO strategies that cater specifically to your business needs. With a robust track record in boosting website traffic and improving search engine rankings, I am committed to delivering tangible results. Navigating the world of SEO can be complex, but with my expertise, it doesn't have to be overwhelming. Whether you're looking to enhance your website's visibility, increase your organic growth, or simply want to understand the potential of SEO for your business, I'm here to guide you every step of the way. I invite you to reach out and explore how my services can elevate your online presence. Together, we can unlock the full potential of your website and propel your business to new heights. Don't hesitate to get in touch to learn more about how I can help your business thrive in the digital world. LET'S TALK It is an irrefutable fact that Search Engine Optimisation (SEO) is one of the most crucial investments that can be made for an online business. In order for a business to be successful, it must be easily discoverable by potential customers, and this is achieved through the utilisation of expert SEO services. Effective search engine optimisation is not limited to a single tactic, but rather it is a combination of various approaches that work together to increase the online visibility of a website. I possess the expertise to coordinate these different SEO strategies in a cohesive and efficient manner, and I am able to adjust them as necessary to achieve optimal results for your website. Furthermore, SEO is a long-term investment for your website's future. While paid advertising may provide immediate results, it is ultimately more cost-effective to invest in SEO in the long run. This is because once an SEO campaign has been successfully executed, the need for costly monthly expenses on paid channels is eliminated. It is important to note though, that both SEO and paid advertising can be utilised in conjunction for the most favourable outcome, and as a freelance SEO consultant, I am well-equipped to execute such a strategy. Why is SEO Important for Your Essex Business? Five steps to SEO success My Approach to SEO I take a multi-pronged approach to SEO, tailoring my professional SEO services to suit the exact needs of a client. This ensures the best possible results from search engine marketing. Some of the ways I approach search engine optimisation after being hired can be seen below. #1 - SEO Audit When starting an SEO campaign, it’s vital to have a clear and accurate view of a site as a whole. This is why I always perform a thorough website audit before beginning any other work. This is something that any good SEO company should do, as it’s the jumping-off point for everything else that follows. But what will I look for when auditing your site? Well, there are many things, including how well your site has been optimised for SEO, how other sites link to you, and how quickly your website currently loads. I’ll also be looking at your competition carefully, analysing their strengths and weaknesses and identifying how we can leapfrog them in terms of search engine rankings. It’s important to note that I’ll also be looking at the things you’re doing right with SEO. I believe that changing a winning formula is a bad idea, so I advocate only ever making small tweaks to strategies that are already working. For example, if you already have well-optimised content on your homepage, why would I consider changing it for something else? #2 - SEO Strategy After the audit, I will work with you to create a comprehensive SEO strategy, which encompasses everything needed to take your site’s visibility to the next level. Being a Southend-based local SEO expert, I can meet with clients who are anywhere in the area. If not, we can speak in detail over the phone, or via Zoom/Skype. Your personally tailored SEO strategy will incorporate a whole host of different approaches, including both on-site and off-site optimisation. It is vitally important to create the most comprehensive strategy possible before implementation, as we’ll be using it as a roadmap throughout the entire process. We will also decide on which area you want to focus on. For example, are you one of my local Essex clients looking to rank well just in your local area? Or are you instead a company with an international outlook, needing international SEO to increase visibility throughout the world? Your personal SEO strategy will be results-driven, meaning that we’ll set realistic goals. These will be monitored throughout the campaign and sent to you as part of the reporting process so that there’s always complete transparency in everything I do. #3 - SEO Plan Implementation We now come to the implementation stage - the stage where all the planning and hard work is put into action. Implementation is an ongoing process, ensuring that your visibility not only rises but also maintains its position. This process goes hand-in-hand with the strategy adjustment stage of my search engine marketing approach. Implementation is the point where you’ll start to see results - maybe not huge ones at first, however, there will be an upward trend visible. As new aspects continue to be added to the campaign, the results will continue to improve, until your entire SEO strategy is in place. Please do not trust any SEO marketing companies that offer instant results, as it’s not possible with SEO. Instead, a good Essex SEO company - or an SEO agency based anywhere else in the world - will work towards long-term goals with sustainable results. By using a freelance SEO consultant, as opposed to a larger SEO agency in Essex, you will always have a single point of contact for all ongoing work. What’s more, I will be personally implementing every part of the strategy, so there can be no confusion or overlap in the process. #4 - SEO Strategy Adjustment The plan made earlier in the process is not set in stone. As the process advances, new opportunities will arise, and new roadblocks will also appear. In order to take advantage of the opportunities and overcome the roadblocks, the SEO services offered will sometimes need to be tweaked. For example, Google could release a new update to their algorithm. While the details of this are kept secret, the fact that I keep up to date with all developments in the SEO world puts me in a good position to react and protect any gains already made in the campaign. Thanks to my knowledge of search engine optimisation and my experience of being an SEO consultant for many years, I know how to change course at any time. This approach means you’ll always be getting the best possible search engine optimisation experience provided by any SEO company in Essex, and even further afield. Any changes to the strategy will be communicated to you before their implementation, ensuring you’re always in control of how your SEO campaign unfolds. #5 - Results & Reporting Throughout the entire process, you will always receive reports, laying out in plain English exactly how your SEO campaign is coming along. This will include tracking many relevant keywords, which will have been decided on during the strategy phase. The reports are an exceptionally useful tool, as they allow us both to follow the progress of the campaign, using real figures to ascertain which areas are successful, and which areas need a bit of tweaking to improve them. As well as providing a set of results to you, I will also constantly keep an eye on your site via Google Analytics. This allows me to closely analyse your visitors - something that means I can tailor the campaign towards the kind of visitors you’re receiving. For example, if all your visitors are from Essex, we can adapt content to appeal specifically to them. I am also ready to speak with clients to discuss any questions they might have, either in person for clients in Essex, or over the phone. I want you to feel involved in the entire SEO process after you hire me, therefore I believe that it’s hugely important to update you regularly on every aspect of the campaign. SEO Marketing in Southend-on-Sea, Essex, UK & Beyond My SEO Expertise As already mentioned, I am a hugely experienced SEO expert in Southend. My freelance SEO services cover a multitude of different areas, and I’ll identify which areas are relevant to you during our initial meeting. Site Structure OptimisationThe structure of a site is vitally important to its success. Pages must be easy to find, as well as intuitive for readers to use. This means that there must be a clear linking strategy throughout the site, preferably funnelling customers to the important pages. Structure for search engines is important but enhancing the user experience is vital - an expert SEO consultant will manage to tackle both requirements effectively. What’s more, you need someone with expertise at looking underneath the bonnet, at the code used to create the site. Unnecessary or poorly implemented code can cause major issues with the performance of any page, so I’ll perfect it early in the SEO process. On-Page SEOOn-page SEO relates to your site only, and it includes things like internal linking, keyword optimisation, Schema implementation, page load speed improvements and many more. As an SEO expert, I have experience in optimising on-site SEO for a large number of different clients, from small sole traders to large corporations. Getting your website perfectly optimised should be the initial priority of any digital marketing consultant, therefore I’ll spend the majority of my time initially working solely on this. I will also continually tweak on-page SEO throughout a campaign, as all good experienced SEOs should do. Off-Page SEOOnce all on-site SEO has been completed, I’ll move to off-site SEO. This will differ depending on the type of business you own. For Essex businesses, for example, I’ll concentrate on doing everything I can to encourage local interest and visibility. For larger companies, a broader approach is often going to be needed. Many people think that off-site SEO is just about getting inbound links, but it’s not. All good SEO marketing consultants will do much more, including boosting a site’s exposure on social media, creating various content types to disseminate online, and optimising metadata that displays on a search engine. Whatever your site needs, I’m a local SEO professional with the knowledge needed to deliver. Content MarketingContent marketing is the strategy used to distribute pieces of content. These pieces of content could be blogs, videos, infographics or more. I’ll create high-quality content and will then distribute it to a wide audience, ensuring your brand gets recognition for the content. Once others know about your company, attracting customers will be much easier. By marketing your content well, a top internet marketing SEO consultant will be able to increase visits to your site. People will want to see what else you have to say, after being impressed by the initially distributed content. A top piece of content will also create links back to your site, and these links should be well-managed by an SEO expert. Digital OutreachDigital outreach is essentially getting your site featured on other websites. The more authoritative and relevant to your niche the site mentioning you is, the more beneficial it will be for your SEO efforts. I’m an SEO consultant with huge experience in digital outreach, so I’ll get your sites mentioned at websites that really do matter. But how exactly do I get you mentioned at other sites? Well, I build great content - content that these other sites will want to mention. I then let them know about the content and watch as many sites scoop it up. Digital outreach is essential to any good search engine optimisation strategy, as, without attention from other sites, your site will only see minimal ranking boosts. Local SEOFor businesses targeting their surrounding areas, local SEO is an absolute must. As a freelance internet marketing consultant, I specialise in getting businesses in Essex recognised in the area they’re targeting. The result? An increase in visibility for people searching for your service in your designated catchment zone. There are many facets to local SEO, from effectively utilising Google Maps, to properly targeting customers using local keywords. As an expert SEO consultant, I will leverage all possible avenues to improve the local SEO of your site, whether you live in Southend, Chelmsford, Colchester or anywhere else. International SEOI’m an Essex SEO consultant, however I work with many websites that target an international audience, and this requires a very different approach than local SEO. I’ll utilise multiple platforms, as well as effective social media marketing, content marketing and outreach, to connect with potential clients throughout the world. Alternatively, I can concentrate SEO efforts on requested countries, increasing your visibility there. International SEO is a larger job than local SEO, and therefore it will take longer to implement - any SEO specialist saying otherwise is simply lying to you. The wait is worth it though, as it will open up many new markets, which in turn will massively increase the number of visitors heading to your site. SEO Disaster and Penalty RecoverySometimes, SEO disasters can happen. This is usually due to an untrained person accidentally doing something to damage the site, or thanks to a so-called “SEO expert” not doing their job properly. This can lead to search engines devaluing or penalising a site, preventing it from appearing in significant positions for search terms. There is, however, always a way to reverse these penalties. By adapting a site, as well as any harmful off-site SEO, and changing it to a format that complies with search engine guidelines, the penalty can be lifted. I’m a Google penalty consultant and know how to help any business suffering from penalties. Conversion Rate Optimisation (CRO)So, you’ve done the hard work and built up great visibility on different search engines, thanks to extensive SEO work. The problem? You’re still not getting conversions. This is nearly always down to a website that isn’t designed in a way that encourages sales, queries or other goals. A top digital marketing consultant will be able to help you with this though. There are many ways to improve conversions, from implementing a better sales funnel, to making the page more user-friendly. Clients are often amazed at how much of a difference a few tweaks can make to the conversion rate of their website, giving them a site that really works for them, and not against them. SEO TrainingI’m an SEO consultant well-known for offering SEO training to those in the Essex area. I’m able to offer expert SEO training to anyone from large groups, through to individuals looking to further their knowledge of the field. Those who are based away from my area can learn about internet marketing remotely, via one of many different channels. I am able to tailor my SEO training to suit the level of those taking part. Some will require I start right from the beginning, while others might already be at a more advanced level. Whatever level you’re at, I’ll ensure you leave your training session with a better idea of SEO than you started with, giving you more confidence to implement SEO techniques on your website. Why Trust Me for Your SEO? ROI-focused & Traffic-driven SEO Services in Southend, Essex There are many reasons why I can be trusted with your SEO campaign, however, my reputation within the local area is perhaps the most important. I have worked with clients throughout Essex, on everything from local campaigns, to international ones. The feedback I’ve received has always been very positive, with clients acknowledging that I’ve contributed heavily to the success of their online business. You can also trust me as I have offered professional SEO services for a number of years. Throughout this time, I’ve been able to refine my skills, through constant self-analysis and by always keeping up to date with the latest trends and changes in the search engine optimisation world. Your success is my priority, and the only way to deliver this is by offering the most complete and knowledgeable SEO services in Essex. Finally, I’m always on hand to answer any questions you might have about your SEO campaign. If you have a question, concern or idea, you can contact me at any time, and I’ll get back to you with an honest and comprehensive answer. You’ll never feel isolated from your internet marketing efforts when you work alongside me. LET'S TALK SEO FAQs What is Search Engine Optimisation (SEO marketing)? Search Engine Optimisation (SEO) isn’t just one thing. Instead, it’s a combination of many different marketing approaches, all of which are designed to increase your visibility online. When done correctly, SEO should cause your website to appear further up the search results for certain keywords, ensuring you get more traffic through your virtual doors. Any good campaign will always start with an SEO audit, to identify strengths, weaknesses and opportunities. After this, a good SEO marketing company will complete comprehensive on-site SEO work, ensuring your website is optimised to its maximum SEO potential. This on-site SEO includes optimising pages for certain keywords and sometimes even altering the entire design of your website. Once on-site SEO has been completed, an SEO expert agency will move onto off-site SEO, which is the process of getting your site exposure across the web. The creation of top-quality content, digital outreach and the utilisation of social media will all contribute to an effective off-site SEO campaign. Off-site SEO will be ongoing, as your site continues to become stronger and stronger in its particular niche. There are, of course, also many other aspects to search engine optimisation, and I’m able to implement them all to benefit your site. What is an SEO consultant? An SEO consultant is an expert in search engine optimisation. They work with you and your company to develop and implement an effective SEO strategy and drive organic traffic to your site. The main job of an SEO expert is to improve a client’s visibility online, helping to get their content in front of more readers, growing organic traffic. A top SEO consultant will also analyze and review your website in order to see where improvements can be made to elevate your performance in the search results. A UK freelance SEO consultant or an SEO expert from an SEO consultancy will help with everything from link building to technical SEO to content marketing, keeping an eye on Google’s search engine algorithms to help you to appear higher up in the search results and stand out from the competition. For example, an expert SEO consultant might optimise your site structure to make sure your pages are easy to find and intuitive to use. Such search engine optimisation services will also involve checking your linking strategy to make sure it works well for both search engines and users. An SEO expert will also handle on-page SEO, like keyword density and site speed. Off-page SEO is equally important, whether that’s encouraging local visibility, securing inbound links, boosting your exposure on social media, creating content, or optimising metadata. A UK freelance SEO consultant can also help with content marketing, helping you to create and distribute high-quality content, as well as with digital outreach. Why hire an SEO expert? Most people begin their searches on Google or another search engine. Whatever your business, the majority of your customers will find out about you via a search engine. Therefore, it’s imperative that your business appears at or near the top of the search results. Understanding SEO is crucial in helping you to gain visibility online. But SEO can be complicated, especially technical SEO. Unless you happen to be an SEO consultant already, it’s worth hiring an SEO expert to help you develop an effective SEO strategy. A freelance SEO consultant or reputable SEO consultancy service will help you create a user-friendly website that brings in more organic traffic, generates leads, boost conversions, and increases your credibility and authority in your field. Rather than spending money on adverts, you can employ an SEO expert to make your website naturally rank higher in search results. All you pay for is their time and expertise. Indeed, search engine optimization, when done by an SEO expert, is one of the most sustainable, affordable and cost-effective forms of advertising. Hiring a UK freelance SEO consultant offers a much more reliable and better ROI compared to social media or paid advertising. What exactly is SEO? How does SEO work? SEO stands for search engine optimization. It essentially involves optimizing a website to boost it in search engine rankings, helping to secure organic traffic. By making changes to your website or content and including certain phrases, or keywords, you can increase where your website appears on Google for certain search terms, helping it to reach more people. Search engines scan websites to understand what they’re all about. This allows them to deliver relevant results to users, who search for answers using particular keywords. SEO works by demonstrating to a search engine that your website can deliver the high-quality results its users are looking for. You need to show the search engine that your site offers relevant and trustworthy information on a user-friendly site. In short, SEO is a means to ensure your website ranks as highly as possible by showing that it’s exactly what the search engine is looking for. What does an SEO consultant do? A top SEO consultant essentially works to boost your website in search engine rankings. They do this in a number of ways. Firstly, they get to grips with what your business is about and what your goals are. They will do an SEO audit to understand your current SEO performance. This will involve a technical and on-page analysis as well as keyword and competitor research. A UK freelance SEO consultant will then help you improve your technical SEO, increase your link building, improve your content marketing, and undertake blogger outreach. Such search engine optimisation services can also monitor traffic and address any technical issues that might lead to drops in rankings. Do you offer SEO training? Yes. In addition to my SEO consultancy services, I offer SEO training to those in the Essex area (and online), whether it’s a large group or individuals looking to expand and grow their understanding of SEO. As a freelance SEO consultant, I am well-versed in all elements of SEO. This allows me to tailor the training course to whoever is taking part, depending on how much they already know. Whatever your level, I’ll make sure you leave the course with more confidence in implementing an effective SEO strategy and optimising your site for search results. Can SEO really help a local business? SEO is especially important for local businesses, allowing them to compete with larger and more dominant companies. This makes hiring a local SEO expert rather than a national SEO consultant a smart move. SEO helps to expand your reach and engage more customers, bringing in organic traffic, building brand awareness, attracting potential customers, generating leads, increasing conversions, and boosting sales. Technical SEO can help you to ensure your website is user-friendly, building trust and credibility among your target audience. By helping you build a strong web presence, a UK freelance SEO consultant can also increase your ability to outperform competitors and gain new customers. Local SEO specifically boosts visibility within local search results on Google. If your business serves a specific geographical area, Google’s local search algorithm will take your location into account whenever someone searches for a local keyword. With the boom in mobile internet access, local SEO has become increasingly important for local businesses. Knowing what to focus on when it comes to local SEO can be challenging. A freelance SEO consultant from an SEO consultancy or a local SEO expert can help you optimize your site for local searches. Should I employ an SEO consultant full time in-house? Rather than a freelance SEO consultant, there’s also the option to employ an SEO consultant to work for your company full-time, in house. SEO is an ongoing process so having someone always on hand to ensure your website is optimised for search engine rankings can be a wise decision. It also means you can make any changes there and then. However, there will be times where there is no SEO work required, in which case you’ll be paying for services you’re not using. In-house SEO consultants are also very in-demand so you might struggle to find one within your budget. An in-house SEO consultant, or an in-house SEO team, may also cost more because you’ll have to factor holiday and sick pay. On the other hand, there’s the option of outsourcing your SEO to an SEO agency or employing a UK freelance SEO consultant. A freelance SEO expert will serve the same role as an SEO agency but for a lower price. SEO experts are usually focused solely on SEO, allowing them to stay up to date with any algorithm changes and evolving trends. They may also have contacts that will help you with link building and digital outreach. Plus, their SEO services usually come with a fixed fee and no hidden costs.  The best way to decide between an in-house SEO consultant and a freelance SEO consultant is by getting a free SEO consultation from both to see what they have to offer and what would suit your needs best. Can an SEO consultant drive new business? An expert SEO consultant can help drive new business. By boosting your website in search results, they’ll increase organic traffic to your site. As a result, you’ll attract more potential customers, generate more leads, increase conversions, and boost sales. By making your website more user friendly, an SEO expert or SEO consultancy will also make the customer experience more streamlined and enjoyable, improving both customer satisfaction and loyalty. Who is the best SEO consultant in the UK? There are a number of top SEO consultants as well as top-rated SEO agencies in the UK. Determining the best SEO consultant for you will depend on your particular SEO needs. For example, those looking for a leading SEO consultant to handle their technical SEO may be better off with one SEO expert while those looking for someone specialised in local SEO might be better off with another SEO expert. I provide SEO services that are focused on delivering better ROI and driving organic traffic. I am a leading SEO consultant in the local area, having worked with clients throughout Essex on both local and international campaigns. Reviews from clients attest to my ability to contribute to the success of their online businesses. I have honed my SEO skills over a number of years and strive to always stay up-to-date on the latest SEO news and changes. You cannot expect SEO success overnight but within a few months, I am confident I can help you to increase visitors to your website and boost leads and conversions. How much does an SEO consultant cost? The cost of an SEO consultant and SEO consultancy services varies hugely depending on their expertise and whether they work for an SEO agency or are an independent SEO consultant. A monthly retainer with an SEO agency will give you access to an SEO consultant on call to help your business. However, it may require you to sign up to a long-term contract that could cost more in the long term. Meanwhile, freelance SEO consultants will bill you by the hour, by the project or often agree to a retainer without a contract. The cost can vary from £100 to £800 per hour for a leading SEO consultant. However, generally, freelance SEO consultant costs will be less due to the fact they have fewer overheads. The exact price will be determined after a free SEO consultation. After you’ve explained exactly what your goals are, the consultant will be able advise on the best course of action. Previous SEO consultants couldn’t get my site to rank – what do you do differently? The reason why some SEO strategies fail is that the SEO agency or SEO consultant wasn’t experienced enough in SEO tools or didn’t know enough about how organic search works. SEO consultants also frequently neglect to learn enough about the company and its goals. As a freelance SEO consultant, I will make it my mission to understand your business and understand what it is you want to achieve with your SEO investment. This personal touch isn’t something you’ll often find when it comes to large SEO agencies. I also understand that boosting organic traffic is all about understanding the customer and what they’re looking for. While paying attention to competitors is important, reaching your target market depends on determining exactly who they are and what they want.  Furthermore, I handle everything myself, which means no crossed wires or miscommunication. I can oversee the entire strategy, from technical SEO to link building to content creation, ensuring the campaign stays on track. Finally, it’s also important to think long-term. I can help you to implement your SEO strategy at the outset, but I can also do regular SEO maintenance, running analysis and SEO audits to see where you might be falling short or could make improvements. Is SEO dead in 2024? People like to say that SEO is no longer a viable marketing strategy. But it’s clear to anyone with an online business that SEO is far from dead. Ranking well in search results is still incredibly important to businesses of all sizes. This continues to make SEO services a valuable investment. SEO is one of the best ways to increase brand awareness, offering much better ROI than social media and paid advertising. As content across the web proliferates, search engines need to be able to sort valuable websites from irrelevant ones more effectively. Optimizing your page for SEO allows the search engines to prioritise you in their rankings. That said, certain technical SEO tactics are no longer relevant. Keyword stuffing, for example, will now actually get you penalised. This is why the best SEO consultants stay constantly up to date on the latest techniques for optimising websites for SEO. Why choose me as your SEO consultant? Compared to an SEO consultancy, I can offer a more personal approach to SEO, tailoring my services to each unique client. While an SEO consultancy might have a one-size-fits-all approach to SEO strategy, I meet each client on their terms, starting by learning about them and their target audience before getting to work analysing their SEO results and determining where improvements can be made. With a solid understanding of the most significant ranking factors, keyword research, backlinking, and the importance of unique, high-quality, relevant content, I consider myself an SEO expert. Some SEO consultants might encourage you to churn out poor-quality and irrelevant content or stuff your page full of keywords. But, like all top SEO experts, I prioritise professionally and carefully crafted content that actually serves a purpose for your audience. I am also a local SEO specialist, having worked with many companies in the Essex area to boost their technical SEO, improving everything from link building to digital outreach, using the most effective SEO tools to create tangible improvements in their SEO performance. Some SEO agencies adopt a short-term approach. Their SEO teams chase algorithms while I focus on long-term and sustainable SEO tactics to build traffic in a way that delivers continuous results. I also understand that SEO costs can be a burden on small companies and strive to offer financially friendly SEO solutions, starting with a free SEO consultation to establish exactly what your needs are. What are the benefits of SEO over Pay Per Click marketing? Pay Per Click marketing is an online advertising strategy that involves paying a fee each time someone clicks your ad. You only pay when an ad succeeds in driving traffic to your site. Meanwhile, SEO is a means of optimising your site to push you up in organic search results, encouraging people over to your page. It has the major advantage over PPC of being free, although it’s recommended to pay for SEO consulting services to really ensure your website is primed for SEO. Expert SEO services and SEO companies use SEO tools to build credibility with audiences while PPC ads are typically always considered less trustworthy by customers. A local SEO specialist can give you just as good visibility among your highly targeted audience as PPC marketing with no additional cost involved. Freelance SEO consultants or an expert SEO team can boost organic traffic in a way that will last much longer than a PPC campaign, whose results stop as soon as you stop paying. Things like link building, for example, or technical SEO like improving website architecture, deliver a much better ROI compared to PPC campaigns. Ultimately, when you factor in SEO cost, it’s far superior to PPC marketing, especially for small businesses that may not have the budget to compete with paid ads. SEO allows you to enhance the user experience and create a steady flow of traffic for months and years to come. SEO results also build trust and credibility. Why do my Google rankings fluctuate? When Google first decides where to rank a page, it does so based on an estimate. Sometimes the search engine will later decide this estimate is wrong and adjust accordingly. It can take a few weeks for it to decide exactly where your site should rank. New content, in particular, can experience quite dramatic fluctuations in search results. SEO algorithm updates, penalties, technical issues with your site like broken links, as well as content published by your competitors can also cause your site to fluctuate in organic search. SEO consulting services can help to reduce these fluctuations by continuously monitoring your website to make sure there are no technical SEO problems such as slow loading that could be getting you penalised. Expert SEO services will also use various SEO tools such as link building to counterbalance any declines in rankings. These expert SEO companies will keep an eye on changes to significant ranking factors, updating your content as necessary. And a local SEO specialist can help optimise your position in Google rankings for local businesses, focusing your efforts on more relevant traffic rather than worrying about your position in international rankings.  While the initial SEO cost can put some businesses off investing in the help of freelance SEO consultants, a solid SEO strategy can minimise the impact of these notorious SEO fluctuations. Get in contact for a free SEO consultation to learn exactly how. Should I start SEO before or after my website is built? The majority of SEO companies will recommend that you start on SEO before your website is built. A well-designed and well-structured website will rank higher in organic search and so the earlier you can incorporate SEO into your website, the better. This is why investing in SEO consultancy services during the design stage is best as they can advise on all technical elements.  Nevertheless, lots of companies employ expert SEO services after their website is built. These services usually involve an SEO audit which will evaluate your performance in SERPs (search engine results pages). Some technical SEO—such as ensuring your site is mobile-friendly, fixing duplicate content, and creating an XML sitemap—can be done retrospectively. Indeed, important SEO strategies like link building can only be done once the site is up and running. If you’re a local business, you might consider hiring a local SEO specialist after your website is built who can use expert SEO tools to boost your position in SEO results. An expert SEO team or the best freelance SEO consultants will both be able to optimise your site to appear higher up in search results, no matter whether you’ve already built your website or not. They’ll start with a free SEO consultation and then determine the best steps for implementing an effective SEO strategy. How long will it take for the SEO results to kick in? This is the main question most clients ask, and the honest answer is: I don’t know. This isn’t because I don’t have the experience needed to run an effective search engine marketing campaign though. Instead, it’s because every website has different goals. For example, it might only take a couple of months to rank a small website for a niche, local term, however it could take in excess of a year for a site to even begin ranking in an exceptionally competitive, international niche. All I can promise is that I’ll do my best to achieve results for you in the shortest time possible, without cutting any important corners. Of course, the amount of time it takes for a project to start showing results is also directly proportional to the amount of time I’m able to dedicate to it. Therefore, those opting for the SEO Premium package should see results sooner for less competitive keywords than those using the SEO Advanced package. It should also be mentioned that SEO is an ongoing process. So, if your main keyword manages to hit first place in Google, there’s still work to be done. I’ll work with you to ensure this first position is maintained, plus I’ll then also begin targeting other sets of keywords, to make your online presence an even more comprehensive one. Why should I hire an SEO freelance over an agency? There are many reasons why a freelance internet marketing consultant is preferable to an SEO marketing company. The most important reason is this though: a freelancer offering professional SEO services will get to know you personally, therefore allowing them to understand the little things that really matter to your business. A large SEO agency, with many different staff members, won’t offer this personal touch though. Also, a freelance SEO specialist gets full control over a project, whereas a marketing consultancy company will delegate different tasks to different people. This latter approach can lead to confusion and crossed wires – not ideal when trying to implement an effective search engine optimisation strategy. By knowing everything that’s happened, happening and going to happen with your SEO strategy, it allows me to make it as effective as possible, which will lead to a far better campaign being created and managed. Finally, a freelance SEO specialist will nearly always offer better value for money. My overheads are far less than those of a large SEO company in Essex or elsewhere, therefore I’m able to offer lower prices, while also delivering exceptional service to all clients. I can also be flexible with my plans, allowing me to create a bespoke SEO strategy that fits your business perfectly. Overall, freelance SEO marketers have so many advantages over a large digital agency, so why not see what I can do for you by contacting me today? Why should I hire an SEO freelancer and not invest in an in-house SEO team? The biggest answer to this is simple: there’s far less risk when you hire a freelance SEO specialist. Should you decide that SEO isn’t the route you want your site to take, you’ll be able to stop working with a freelancer within a month, however the process would be a lot longer should you need to cut ties with an entire in-house SEO team. Also, hiring a freelance internet marketing expert is far more cost effective. Even if you simply employed one staff member part-time, you’d still be spending £1,000+ per month on their wages. As you can see elsewhere on this site though, my SEO packages are far more affordable for small businesses. It’s also the case that an expert freelance internet marketing consultant will be able to work independently from you, meaning that there’s no need for you to guide and manage a staff member. The result? You get to concentrate more on the work your company does, and much less on marketing efforts. If you’re looking for the simplest way to run an SEO campaign, hiring a search marketing consultant is undoubtedly the easiest way to go. --- ### SEO for Plumbers & HVAC Contractors > Are you a plumber, plumbing company or heating contractor looking to improve your SEO with results-driven tips? Then, this FREE guide is for you! - Published: 2019-10-25 - Modified: 2024-06-01 - URL: https://georgepapatheodorou.com/seo/seo-for-plumbers/ Do you want to know more about basic SEO for plumbers, HVAC contractors and drainage companies? The answer is probably yes because you’ll know, it doesn’t matter how excellent your services are, finding customers doesn’t always come as easily as it should. Plumbing companies everywhere are increasing their marketing know-how to help them find their next customers and SEO (Search Engine Optimisation) is one of the most important aspects of this. SEO refers to the techniques implemented to make sure you appear on the relevant search pages on Google and other search engines. The higher up you rank, the more likely your architecture firm will be found by a prospective client. The aim is to rank on the first page, and ideally, you want to be the first result. This is because, according to this study conducted by Advanced Web Ranking the first listing on Google’s organic search results gets over double the amount of traffic, compared to even just the second listing. Meanwhile, just appearing on the first page increases your chance of a click, with a grand total of 92% of all traffic in an average search landing on one of the first page results. Don’t miss out on potential customers and conversions by staying in the past. Here’s your chance to modernise, digitalise and optimise your plumbing business. Read on to get up to speed with these need-to-know SEO tips for plumbers. Pick a domain name that works for you Make it relevant and memorable. A lot of businesses and plumbers, in particular, pick lengthy domain names in order to try and appeal to the masses. But it’s important when picking your domain to consider the future branding and longevity of your plumbing firm. You don’t see well-known brands with long domains that aren’t instantly recognisable, or that don’t relate to their actual company name! In order to improve SEO, you may see your competitors keyword stuffing their domain. By keyword stuffing, I mean needlessly putting in keywords to try and rank higher. For example, www. best-plumber-east-london. com or www. best-plumbing-company-essex. com. This is terribly bad practice and moreover, offers next to no benefit. You want your customers to recognise you and for your domain to help build brand awareness. Good choices of plumbing domains are: johndoe. com (or . co. uk if based in the UK) johndoeplumbing. com (or . co. uk if based in the UK) johndoeplumber. com (or . co. uk if based in the UK) Web hosting providers matter Do your research before picking a host. Poor hosting can have terrible consequences for plumbing websites and result in malware attacks, loss of data, negative SEO rankings, your emails marked as spam and overall, the potential for lost revenue. When doing your research check the reviews and testimonials of your potential host. Look for how people rate the customer service in particular – you want to be able to contact your host easily, in case of an emergency. The host should also be confident and able to share their expertise with you, making sure you get the best fit for your business. Speak to them. What options do they offer? Shared, VPS (Virtual Private Server), Dedicated and Managed Web hosting, for example. Will they be able to grow with you as your business grows? If they can answer your questions confidently you too can have confidence in them. If your website is built on WordPress (which it should) check this out. Know your plumbing keywords But don’t stuff them! After the arrival of the Hummingbird algorithm in the summer of 2013, search engines were capable of understanding and identifying that keywords alone are not enough to rank pages. Keyword stuffing had become common because of this and it needed to be rectified in order to stop search engines being overrun with inappropriate websites. What they needed to understand next, was how this data was related, both within the same site and throughout the web. This is where the most important change within the search landscape occurs: a progression from the ubiquitous keywords to the increasingly important entities. Words become concepts and search engines evolve into genuine learning machines. HOWEVER, that does NOT mean that the “classic” keyword research is not needed anymore. Finding the most profitable keywords to support your SEO efforts is still essential and it is no exaggeration that without keywords, there’s no such thing as SEO. It’s all in the content Having a blog or news element to your website is best practice. Writing regular blogs and updating your website gives you something to share on your social media. However, the real power of content like this lies in the opportunity to highlight your plumbing expertise. Showcase your thought processes and what makes you stand out against the other architects and architectural firms. For simplicity and maximum SEO benefit place your blog in a subfolder (ie johndoeplumbing. com/blog/). Not under a subdomain (ie blog. johndoeplumber. com) or even worse under a totally different domain (ie johndoeblog. com). Social media has a part to play Does it help SEO or not? As already mentioned, social media is important and a great place to share your blog articles. But how else can social media be used in regards to SEO? The web is all about building relationships. Social, therefore, goes hand in hand with SEO best practice. Making sure your website has social media buttons can help spread your brand and business and also make your pages more "shareable. " Profile buttons link to your respective profiles – so people can find you and follow you. Sharing buttons help people share something on their own channels, pin an image to a Pinterest board or Tweet something to their own followers. But can social media actually impact SEO?  This experiment by Hootsuite gives a really good and target="_blank" rel="noopener noreferrer">this guide. Meta descriptions Meta descriptions do not impact Google’s ranking algorithms. However, using this sensibly can be the difference to a customer clicking through to your plumbing firm, or picking someone else’s. Make sure this is very specific and relevant to the page, so the customers can know to click! Top Tip: Keeping it under 150-155 characters will show in the SERPs - use this to promote and celebrate your USPs (Unique Selling Points), but remember to be relevant, otherwise your bounce rate will increase. A good example is the following from Orthogonality, a Cambridge-based software development firm. E-A-T In February 2019, Google confirmed that E-A-T is a very important aspect when it comes to the search engine’s algorithms. It’s mentioned a lot in Google’s Quality Raters Guidelines (QRG).  But what does it stand for? Expertise (E), Authoritativeness (A), Trust (T) – this essentially means sites must be factually correct and of high quality. But how do you know what is high quality? Google describes a high-quality page characteristic to: Showcase a high-quality E-A-T, this includes the publisher’s E-A-T, i. e. how well known is the individual and what else have they written? Topics should come from someone with experience and everyday expertise in order to have T - Trustworthy. If the individual Googles your name and they discover you are a cleaner by day, are they to trust your plumbing skills? Probably not. Make sure your LinkedIn and any journals you’ve written for are relevant and highlight you and your skills to the best of your ability. Writing for journals (as mentioned above) or other high-quality sites, help you build the A – Authoritativeness. If you’ve written for popular and well-respects plumbing websites/magazines, it helps Google (and your customer) know that you have the E - Expertise in what you do. The MC (Main Content) must be well written, without errors, grammar mistakes etc. This is good for your SEO but also important if you want to appeal to high-end customers. Satisfying customer service, contact and publisher information must be available, especially if you have anything on your website that people can buy/take any transactional information. This helps you build on your T – Trustworthiness. Few negative reviews/associations with the page – a torrent of negative feedback about your site will not help you improve E-A-T. You can read more in the QRG to further your understanding of E-A-T. As it is fairly new, there is some debate about how E-A-T works and how Google algorithmically measures this. One thing we know for sure is Google has said it is something they consider. When it comes to asking customers to invest in the future of their home, business or properties, it is always best practice to be an expert, to be a figure of authority and to be trustworthy – so it’s a win-win for SEO and for your plumbing business reputation. Avoid "black-hat" SEO strategies When we say "black-hat" SEO, we refer to techniques that people used to use to try and cheat Google, to rank high without putting in the real work. It’s deemed aggressive and it breaks the rules to try and cheat the system. Nowadays, Google is much smarter and these techniques will not work. Trying them will reduce your organic traffic and could eventually result in penalties against your website. Examples of these strategies: Creating multiple websites that all link to one main one, in the hope that spreading their net will increase the chance of catching something. It will also cost you more and waste your time and resources, setting up and running all these websites. You’re also putting more barriers in the way of your customer reaching the right place. In some cases, we do set up a microsite or landing page to help promote a particular event. Keyword stuffing – we’ve already talked about this in regards to the domain name, but throughout your website, stuffing keywords in every way you can, even when it doesn’t make sense will do nothing for you. It will just show an innate lack of SEO and marketing understanding for a plumbing firm, and not help you come across as the professional service you want to. This also relates to having high-quality content on your website. Being packed with low-quality content. Purposeful duplicate content won’t work. As per point one, having a johndoeplumber. com and a johndoeplumber. co. uk is not good practice. Commonly, you see similarities with non-www and www versions of sites. You will be punished by Google for having both, so plumbing companies websites must not have duplicate content. 301 redirects are the best solution for www and non-www. Adopting a one size fits all approach across your website – this happens a lot with tags. If they are not used wisely, the pages appear almost identical content resulting in cannibalisation problems – this occurs when two or more pages compete for the same set of keywords. The solution is to ensure each page is properly optimised, targeted and specific to closely related keywords that don’t repeat throughout the site. Cloaking – this is a trick that makes your user and the search engine think they are clicking one thing when it actually redirects them to something else entirely. This makes the serving search engine look bad, so they really don’t like this. Hidden text – unbelievably, people do try to trick users by cramming keywords in the same colour text as the webpage’s background. This way the user experience isn’t affected as they don’t see the words, but it’s thought the keywords will help the page rank. It doesn’t work and it’s terrible practice! Link exchange – link farms – buying links – this all refers to any links that are intended to manipulate PageRank or a site’s ranking – this is a violation of Google’s Webmaster Guidelines. SSL certificates SSL certificates and online security are vital these days, especially with GDPR now. If you have an e-commerce element to your website or collect sensitive information you have to be able to prove your website is safely storing that information. An SSL certificate will do this for you. There are free and paid for versions and some website host providers include this in a package. These can be complex to set up, so speak to an expert to avoid any unwanted technical errors in the back-end of your website. Use Google’s tools Google has so many free tools that not everyone is making use of. They provide them, so why aren’t we using them more? They offer you invaluable insights and tips that will help improve your page if you pay attention to them. Google Search Console - this tool exists to help you improve your organic search performance. You may gather information about any manual or (some) of the algorithmic penalties you have received, find suggestions for title and meta description tags that could help you improve quickly as well as monitor your mobile usability & AMP issues. You can also see the number of pages indexed by Google, crawling problems/errors, insights about what people are searching for when they’re reaching your site, submit your sitemap and more. You can read this guide for more tactics on higher rankings in 2020 – but this is general rather than specific towards architectural firm marketing. Google Analytics - from advanced reports to simpler summaries, Google Analytics offers you insight into bounce rates to mouse tracking. You should link it to Google Search Console, Google Ads (if you run any paid advertising) and also enable the internal site search tracking (to see what people are searching for on your site). User & mobile accessibility Making sure your audience can access your website is best practice anyway but it can also impact your SEO! In 2015, Google rolled out an algorithmic update which demoted any webpage that wasn’t mobile-friendly. Non-mobile friendly pages dropped an average of 5 places. It isn’t just mobile accessibility. Make sure your webpage has alternative text on images, so those with visual impairments can still hear a description of what they could be seeing. Any videos should always have subtitles. Don’t say "click here" say "read this guide" instead. As a generation that is moving into the digital, it is integral that EVERYONE has access. Make sure you do your part. Test your mobile accessibility on Google’s Mobile-Friendly tool - it will also give you tips if you need them to help you improve. Yet another amazing free tool from Google! Check your website’s "robots. txt" file The "robots. txt" file sits in the website’s root (e. g. johndoeplumber. com/robots. txt). This tool allows you to restrict search engines from crawling specific pages/parts of your website. This is also how you block search engines crawling the website when it is under development. Make sure your website is "crawlable" again once you’ve launched your site – you’ll be surprised how many people make that mistake. Do not use Flash & elements Adobe Flash is not supported by Apple and iOS devices – so avoid Flash technology. HTML5 and CSS3 have developed enough to make up for life without Flash. WordPress themes are much more responsive, there are more options and higher quality for mobile platforms. Content within iFrame tags don’t help your SEO, so if you have them on your main page, you may find they don’t perform as well as they should. Save iFrames for secondary or tertiary pages and use your unique, top content for the main pages. Avoid anything... "annoying" Time is money and your customers don’t want to waste their time watching a 30-second intro just to get into your website. You’ll find elements that can’t be skipped or anything that adds a hurdle just to access your website (ads/pop-ups/animations etc) will increase your bounce rate. Google has been known to penalise websites that feature this element as it is deemed aggressive and can damage the mobile experience. Mobile-First Indexing (MFI) MFI is a Google initiative that looks more at the mobile version of your website and weights this as a priority. Because more and more traffic is coming from mobiles every day, Google has chosen to index the mobile versions when they are available rather than Desktop versions (as it always has historically). Top Tip: Use Google’s URL Inspection Tool to check how a URL from a site was last indexed. Page Loading Speed Optimisation According to several studies, visitors leave sites in much higher numbers when pages take longer to load. With our shrinking attention spans, a second delay in your web page loading might be costing you dearly. Page Speed Insights, GT Metrix and Pingdom are great, free tools that assess your website’s speed and offer recommendations for speeding up. If you feel overwhelmed with all this technical stuff, just contact me. Well structured, meaningful permalinks Sometimes (by default in many platforms) the structure of the URLs can be really ugly and SEO unfriendly. Have you ever seen anything like this: http://www. johndoeplumber. co. uk/index. php? cat=201&mode=test&var=dnehe74hh If that happens to your plumbing firm’s site you have to take immediate action. These URLs lack any kind of optimised content (keywords) and to make it worse, they are not great from a user experience point of view too. A clean, well displayed, SEO friendly and meaningful URL is more inviting, gets noticed and helps your business rank higher in search engines. If your website is built on WordPress (which it should be), don’t forget to set the permalinks (under Settings >> Permalinks). Top Tip: if your website is already live and you change the structure of the URLs, don’t forget to 301 redirect the old URLs to the new ones – otherwise you’ll end up having 404 error pages all over the place. Again, if you don’t feel confident doing that, please get in touch. Improve your user experience (UX) As a plumber, a plumbing firm or maybe a drainage contractor, you’ll be focussed on aesthetics. Don’t let any technical misunderstandings cost your user experience or usability. Access to the most important pages of your plumbing website (services, contact info, quote request) should be clearly indicated within 1-2 clicks away from every page. Avoid everything we’ve mentioned above: animations, intro pages etc – don’t add hurdles that stop your customer getting to their destination. Optimise your photos Another important part of your UX is to make sure your images are easy to navigate (swipe etc) and that your images are optimised. By this we mean: Image size - your photos should be uploaded at the right size to stop your page loading speed increasing. Keep them under 100-150kb. Remember slow load times will impact your rankings! ALT text - this is important. Every image must have a logical descriptive ALT text which describes what it is. This is important for accessibility but you can also use keywords to help with your SEO. Captions will also help tie your photos to keywords. Image filename - in order to further increase visibility on image search don’t forget to assign to each image a descriptive filename (before uploading to the website) using keywords, separated by hyphens (not underscores). Local SEO Having your brand name, physical address and phone number (local landline is best) featuring somewhere on every page – usually this is at the footer. This information known as (NAP) helps your search rankings if your information is consistent across multiple sites and your Google Business listing etc. Here's a list with 30 directories for plumbers (BrighLocal. com): 1800contractor. com networx. com fixr. com buildzoom. com contractors. com reliableremodeler. com construction. co. uk theconstructioncentre. co. uk bestplumbers. com directory. myhammer. co. uk plumbingweb. com usaplumbing. info homeservicesengine. com myzipplumbers. com growplumbing. com ehardhat. com findaplumber. com homeblue. com plumbingsearch. net fixatap. com. au tradwebdirectory. com your-local-plumber. com tccn. ca local-construction. net buildersyellow. com theplumberdirectory. co. uk plumberspot. com hvacyellowpages. com plumbers. me. uk Local SEO is about NAP consistency - any inconsistency will rank you down! Top Tip: Get in touch if you want help locating and standardising all of your information everywhere to translate it into the format Google most prefers. Internal linking An internal link connects one page of a website to a different page on the same website. In an internal link, the source domain and target domain are the same. It’s crucial for your SEO to evaluate and improve internal linking strategy on a regular basis. By adding the right internal links you make sure Google understands the relevance of pages, the relationship between pages and the value of pages. This is also a good way of keeping users longer on your website, by offering them some recommended additional information/articles to check out. It’s also a great trick for lowering your bounce rate, increasing the dwell time and distribute link equity to content to your most important pages. Build quality links back to your plumbing website Acquiring links from quality, authoritative and relevant to your plumbing business website is still one of the major SEO ranking factors. Link building (or earning) is maybe the hardest (yet most powerful) aspect of SEO as these links considered as votes of confidence by Google making your website rank higher on SERPs. The three essential elements of effective SEO link earning are honest communication, useful information and high-quality backlink. There are no shortcuts here, no quick gains. All you have to do is build solid relationships with people who can trust you for the quality of your work. In Brian Dean’s link building guide, he explains everything you need to know to build quality links in 2020 and beyond. SEO Services for Plumbers If you are beginning your SEO journey as a plumbing company or HVAC contractor, this simple SEO guide for plumbers is all you need to get the ball rolling. Top Tip: SEO is a marathon, not a sprint. The days of SEO being a game about outsmarting algorithms are over. Today content strategy and valuable, sustainable strategies are essential, not just tricks and links. – Adam Audette, Chief Knowledge Officer, RKG Hope you found this SEO guide for plumber useful. Contact me today to discuss your campaign and see what I can offer you to expand and grow your plumbing business via SEO. --- ### SEO for Photographers & Creative Professionals > SEO Guide for Photographers - Are you a photographer looking to improve your SEO with simple and results-driven tips? Then, this guide is for you! - Published: 2019-10-25 - Modified: 2024-06-01 - URL: https://georgepapatheodorou.com/seo/seo-for-photographers/ Being a photographer is great. Knowing SEO is great. But when you can do BOTH? That’s when you can slap an “S” on your chest... because you’ll be unstoppable. And today I have something that will make you feel like you have SEO superpowers. 25 insanely actionable SEO recommendations, tips and strategies that you can use right now to skyrocket your photography business. SEO for Photographers – The Basics Photography SEO in 2024 and beyond is about helping your photography business rank high in Google’s (and the rest of the search engines) SERPs so that prospective clients can easily find you. And why should you be interested in rankings? The answer is simple... According to this study conducted by Advanced Web Ranking the first listing on Google’s organic search results gets over double the amount of traffic, compared to even just the second listing. Desktop Position 1: 34. 78% Position 2: 14. 92% Mobile Position 1: 30. 91% Position 2: 15. 67%Websites listed on the first Google search results page generate 92% of all traffic from an average search. When moving from page one to two, the traffic dropped by 95%, and by 78% and 58% for the subsequent pages. As a photographer, you need to attract new leads to your website and turn them into customers. Your best chance to do so is to take advantage of FREE traffic from popular search engines like Google, Yahoo! and Bing. A focused SEO campaign will help your photography business: Get more attention from interested prospects Turn that new attention into paying customers Gain increased visibility without risking your website’s visibility with popular search engines Ranking well for relevant keywords leads to more visitors to your site, and therefore, more clients & sales.   SEO is not a... nice to have strategy anymore, it’s a necessity. It’s one of the most cost-effective, future-proof and long-term investments you can make. All (or at least most of) your competitors are doing SEO for their photography websites. You can’t ignore the fact that people are mainly searching online and just hope that your photography reputation and word of mouth recommendations are good enough to remain competitive. An average photographer with an SEO optimised website and well-captioned/keyworded images can take business away from you. So. let’s get the ball rolling! Domain Name – Make it Brandable Register a good domain name if you don’t have one already and extend it for many years in advance (this is considered by Google as an extra sign of credibility). Your domain name should be short, memorable and include your brand name and/or relevant keywords for your photography business. Some good examples are: johndoe. com johndoephotography. com johndoephotographer. com weddingphotographyarea. com streetphotographerarea. com A not so good example would be: john-doe-best-wedding-photographer-london. co. uk The very small (if any) SEO benefit you get from this keyword-stuffed and hyphenated domain is nothing compared to the zero branding value. My friend Julian, a destination wedding photographer based in Budapest chose a very short domain for his photography business – gyula. co. Web Hosting Provider – Reliability Matters Do NOT underestimate the importance of a solid web hosting solution. Choosing the best web hosting is crucial for your photography business. A few things that can go wrong when you don’t make a wise hosting choice are: Loss of revenue – Directly if the server goes down or indirectly when it is slow performing Negative effect on your SEO Rankings Security and Malware Attacks If you are already experiencing problems with your existing hosting provider here are some tips that can help: Understand the different hosting options available – Shared, VPS (Virtual Private Server), Dedicated and Managed Web hosting Excellent customer support is a must – 24/7 support via email/phone/live chat Choose a host with an excellent uptime track record Cost should not be your only consideration Ability to scale as you grow bigger A good reputation is essential – Check testimonials and endorsements from current clients Install an SSL Certificate Moving to HTTPS is at the moment a small SEO ranking factor – although I’m pretty confident it’s going to grow in the near future. Online security, website verification and SSL certificates got a lot more important over the last few years. Basically, if you have an online shop or are collecting sensitive, personal information from your users, you must guarantee that all this info will be encrypted and securely stored on your website. You can do it by getting and implementing an SSL certificate. There are paid and free (eg Let’s Encrypt) options available – sometimes offered by your hosting provider. Since it’s a more complex and tedious process, I highly recommend seeking help from an expert to avoid any website errors or issues – something that is very common during HTTPS migration. If not done properly, you’re risking losing a lot of organic traffic. One Single Domain/Website is Enough Many photographers (among other professionals) create multiple websites and then link all these websites to the main one hoping that this will help their SEO. By doing this, you spread your resources (thus money) out into different websites that work more like a “barrier” for your link equity to reach your money website. There are cases though (ie when you want to promote a specific event) where you can build a separate website (microsite) for branding reasons. But in most cases, it’s better to focus on one website only and invest all your marketing budget there. Content Marketing – Create a Blog You may or may not have heard the phrase, “Content is King“ but it’s something every single photographer should take advantage of by creating a blog that will help you establish your photography brand and attract more and/or better clients. Share your experience regarding the way you shot those lovely landscapes, the story behind those wedding galleries, recent event or travel impressions, new photo gear presentations etc. Don’t leave the quality of your content to chance, but instead let a professional UK copywriter give it some flavour by adding a twist of lime. For simplicity and maximum SEO benefit place your blog in a subfolder (ie johndoephotography. com/blog/) and not under a subdomain (ie blog. johndoephotography. com) or even worse under a totally different domain (ie johndoeblog. com). Recommended reading: SEO Copywriting: 17 Powerful Secrets by Brian DeanSet Up Google Search Console & Analytics Both these FREE Google tools are really powerful and detailed enough to keep you covered providing some fantastic insights into your site’s SEO and general health, that it’s impossible (and stupid) to ignore. Google Search Console (ex Webmaster Tools) allows you to monitor and manage your website’s presence in Google search results. You may find invaluable info for any manual or (some) of the algorithmic penalties may have received, find suggestions for title and meta description tags, mobile usability & AMP issues, number of pages indexed by Google, crawling problems/errors, insights about what people are searching for when they’re reaching your site, submit your sitemap etc Google Analytics – Unless you need some advanced reports (heatmaps, scroll-maps, mouse tracking etc. ) this analytics tool is a must have and can’t be serious about SEO and not use it. You should link it to Google Search Console, Google AdWords (if you run any paid advertising) and also enable the internal site search tracking (to see what people are searching for on your site) to take the most out of it. If you want to get the most out of the new Search Console, this guide will reveal advanced tips, tactics and strategies that you can use to get higher rankings in 2020 and beyond. Keyword Research – Semantic Search The last few years and especially after the arrival of the Hummingbird algorithm in the summer of 2013, search engines “understood” that identifying keywords alone was not enough. What they needed to understand instead, was how this data was related, both within the same site and throughout the web. This is where the most important change within the search landscape occurs: a progression from the ubiquitous keywords to the increasingly important entities. Words become concepts and search engines evolve into genuine learning machines. You can learn more about semantic search here. That does NOT mean that the “classic” keyword research is not needed anymore. Finding the most profitable keywords to support your SEO efforts is still essential and I’m not exaggerating when I say that without keywords, there’s no such thing as SEO. “Keywords are like a compass for your SEO campaigns: they tell you where to go and whether or not you’re making progress. ” as Brian Dean says in his definitive guide for keyword research. E-A-T In February 2019, Google confirmed that E-A-T is a very important aspect when it comes to the search engine’s algorithms. It’s mentioned a lot in Google’s Quality Raters Guidelines (QRG).  But what does it stand for? Expertise (E), Authoritativeness (A), Trust (T) – this essentially means sites must be factually correct and of high quality. But how do you know what is high quality? Google describes a high-quality page characteristic to: Showcase a high-quality E-A-T, this includes the publisher’s E-A-T, i. e. how well known is the individual and what else have they written? Topics should come from someone with experience and everyday expertise in order to have T – Trustworthy. If the individual Googles your name and they discover you are a cleaner by day, are they to trust your architectural ability? Probably not. Make sure your LinkedIn and any journals you’ve written for are relevant and highlight you and your skills to the best of your ability. Writing for journals (as mentioned above) or other high-quality sites, help you build the A – Authoritativeness. If you’ve written for Architects Journal or Dezeen, it helps Google (and your customer) know that you have the E – Expertise in what you do. The MC (Main Content) must be well written, without errors, grammar mistakes etc. This is good for your SEO but also important if you want to appeal to high-end customers. Satisfying customer service, contact and publisher information must be available, especially if you have anything on your website that people can buy/take any transactional information. This helps you build on your T – Trustworthiness. Few negative reviews/associations with the page – a torrent of negative feedback about your site will not help you improve E-A-T. You can read more in the QRG to further your understanding of E-A-T. As it is fairly new, there is some debate about how E-A-T works and how Google algorithmically measures this. One thing we know for sure is Google has said it is something they consider. When it comes to asking customers to invest in the future of their home, business or properties, it is always best practice to be an expert, to be a figure of authority and to be trustworthy – so it’s a win-win for SEO and for your architecture business reputation. Check Your Website’s “robots. txt” File The “robots. txt” file sits in the website’s root (ie johndoephotography. com/robots. txt) and is a tool allowing you to restrict search engines from crawling specific pages or parts of the website. This file is also used to block all search engine crawling while the website is under development before being launched. One of the most common mistakes made is forgetting to make the website crawlable again after the site is launched. Learn more about the robots. txt file and how to use it effectively here. Encourage User Engagement On Social Media Even though Google doesn’t directly factor social influence and interactions into the ranking algorithm, this is no reason to ignore social channels or slow down your social marketing efforts. After all... The web is all about building relationships, fostering audiences, expressing identity and sharing ideas – it’s inherently social, and there’s no reason that SEO best practices would go against the grain, especially since the rules that govern SEO are ultimately meant to make the web a more enjoyable and useful place. – kissmetrics. com There are two types of social media buttons: Social Media Profile Buttons – They usually have the form of small social media icons, linking to your respective profiles (Facebook, Twitter, Instagram etc). Social Media Sharing Buttons – These are buttons in the form of Facebook Like, Facebook Share, Twitter Follow or Tweet, Pin It etc As mentioned above, Google has traditionally refuted the fact that social activity influences rank, instead suggesting that social engagement may impact other metrics, like links, which could impact your rank. So, can social media help with SEO?  This experiment by Hootsuite gives a really good and target="_blank" rel="noopener noreferrer">London wedding photographer, Maja Tsolo, can... prove me right. The same applies to iFrame HTML tags. Google can technically crawl and index content/links in iFrames but It’s best to refrain from using iFrames on main pages that you want to rank highly in search engine results because the content in those frames doesn’t help your SEO. Instead, fill high-priority pages with useful, unique content and save iFrames for other pages. You can find more on that topic here. Avoid Anything... “Annoying” Time is money. That said, boring intros that cannot be skipped at all (or are difficult to find how to enter the main website), obtrusive ads, splash/intro pages, popups, flash animations, slideshows etc are just blocking the user from directly accessing your main content. Apart from a poor user experience, you may end up with a Google penalty. According to Google’s official search blog: We understand that placing ads above-the-fold is quite common for many websites; these ads often perform well and help publishers monetize online content. This algorithmic change does not affect sites who place ads above-the-fold to a normal degree, but affects sites that go much further to load the top of the page with ads to an excessive degree or that make it hard to find the actual original content on the page. This new algorithmic improvement tends to impact sites where there is only a small amount of visible content above-the-fold or relevant content is persistently pushed down by large blocks of ads. On January 2017, Google also rolled out a penalty to punish aggressive interstitials and pop-ups that might damage the mobile user experience. Mind Your... Mobile Friendliness It was on April 2015 when Google rolled out an algorithmic update to demote websites that are not mobile friendly. According to data from Smart Insights, non-mobile friendly pages have dropped an average of 5 places since Google’s Mobile Update. When you consider that 67% of clicks go to the first 3 results you can see just how much businesses have been hit. If you were once 1st, 2nd or 3rd without a mobile site you’re going to lose a lot of clicks. Businesses that were once on the first page could be pushed back to for 2nd and so on. You can test the mobile friendliness of your photography website here. Just fill in your website and press the “RUN TEST” button. If you receive a green “Your page is mobile-friendly” message, you ‘re ready to go. Otherwise, you’ll be given recommendations to take corrective measures something that can be really daunting. On top of that, with the introduction of Mobile-First Indexing (please see next paragraph) on July 2018, having a mobile-friendly website is a necessity if you’re really interested in providing the best user experience and rank well in search engines. Mobile-First Indexing (MFI) Mobile-First Indexing is the initiative set up by Google that allows the mobile version of your website to be the most important one. Traditionally, Google has taken a desktop-first indexing approach, which meant that their crawlers determine your rankings based on the information gathered from the desktop version of a site. Moving forward, Google has stated that it will base all rankings, both mobile and desktop, off of the information it gathers from the mobile crawl. Where a desktop site is the sole version, Google will choose to index this version. In general, Google moves sites to mobile-first indexing when their tests assure them that they’re ready. When they move sites over, they notify the site owner through a message in Search Console. You can also confirm that by using the URL inspection tool in Google Search Console- this is a tool that allows a site owner to check how a URL from the site (it’s usually enough to check the homepage) was last crawled and indexed. Sites that have been moved to mobile-first indexing they would have the “Crawled as” field indicated as “Googlebot smartphone” (please see the image below). Want to know more on mobile-first indexing?  This guide will provide all the information you need. Page Loading Speed Optimisation According to several studies (and based on your own experience), visitors leave sites in much higher numbers when pages take longer to load. With our shrinking attention spans, a second delay in your web page loading might be worth a thousand dollars of business loss. Page Speed Insights is a great tool that assesses your website’s speed and offers recommendations for speeding up. If you feel overwhelmed with all this technical stuff, just give me a shout. Avoid Duplicate Content – Canonical URLs Canonicalisation is a well-known problem (and a really bad one), especially on e-commerce websites. That does mean that your photography website cannot suffer from canonicalisation issues. One of the most common problems is having the www and the non-www versions of your website showing up on SERPs. And if you think that www. johndoephotography. co. uk & johndoephotography. co. uk are the two sides of the same coin, well... they are! They are considered as identical websites by Google and are “punished” for duplicated content. The solution to that is very simple. You can: 301 redirect of www to the non-www version (or vice versa) Change the “WordPress Address (URL)” and “Site Address (URL)” under Settings >> General if you run a WordPress installation or Set it (either of the two) as the preferred domain in Google Search Console (Gear Icon >> Site Settings >> Preferred Domain). Another common canonicalisation issue on a photographer’s website is the extensive use of categories and tags. If not used wisely, most of these pages have near or almost identical content resulting in major cannibalisation problems – that happens when two or more pages compete for the same set of keywords. In order to avoid that, you have to ensure that each page is properly optimised and targets only a very specific, unique and closely related set of keywords. Well Structured & Meaningful Permalinks Sometimes (by default in many platforms) the structure of the URIs can be really ugly and SEO unfriendly. Have you ever seen anything like this? http://www. johndoephotography. co. uk/index. php? cat=201&mode=test&var=dnehe74hh I bet you have. If that happens to your photography site you have to take immediate action. Not only because these URLs luck any kind of optimised content (keywords) but there are not great from a user experience point of view too. A clean, well displayed, SEO friendly and meaningful URL is more inviting, gets noticed and helps your business rank higher in search engines. If your website is built on WordPress (which it should be), don’t forget to set the permalinks (under Settings >> Permalinks) as indicated in the image below. Attention: if your website is already live and you change the structure of the URLs, don’t forget to 301 redirect the old URLs to the new ones – otherwise you’ll end up having 404 error pages all over the place. Again, if you don’t feel confident doing that, please get in touch with me. Optimise Your Page Titles Optimising tags is one of the most important tasks of your on-page activities. They not only define the content to be found on that page but they are used by search engines in SERPs (Search Engine Results Pages), displayed by the browsers (in the tab titles), and automatically fetched by social media for sharing snippets. Attention: Title tags (page titles) should not be confused with page headlines (added on your actual page as text). This is something different, has its own SEO importance and can be identical or similar to the tags (advised). More on that in a bit... How to write an optimised title tag: Title length: You may have read that the page title should be no more than 70 characters. Or that you should use no more than 65 chars to be on the safe side.  The truth is that the page title should be no more than 612px wide.  Anything longer than that will get truncated on SERPs. In order to achieve that for WordPress installations, I highly recommend RankMath plugin. For all others please check this handy tool by MOZ. Just enter your title there and press “Check”. Keywords: Add your main keyword(s) and place it/them at the beginning of the title. Avoid keyword stuffing. After all, according to Google “Focus on the user and all else will follow“. Write titles for humans and not for the search engines. Branding: Use your brand (ie John Doe) at the end of the title (not necessary but recommended especially for new photographers who want to increase brand awareness). Your branding text can be preceded by a pipe (|) or a hyphen/dash (-). A few examples of a “good” page title could be: Street Photographer in London | John Doe Photography Contemporary Fashion Photographer Essex – John Doe Wedding Photographer Leigh-on-Sea, Essex – John Doe Sports Photographer Manchester –  Extreme Photography Optimise Your Meta Descriptions As of 2009, Google has announced that neither meta descriptions nor meta keywords factor into Google’s ranking algorithms for web search. Meta description tags, while not important to search engine rankings, are extremely important in gaining user click-through from SERPs. These short paragraphs are a webmaster’s opportunity to advertise content to searchers and to let them know exactly whether the given page contains the information they’re looking for. That said: Keep them under 160 characters.  Any longer than that and you’ll suffer from truncation, so you won’t get your full message across to the potential customer. Keep in mind that Google does not necessarily use the meta description in the SERPs if it thinks another text on the page is more relevant to what the user has searched for. If you use WordPress, then Yoast SEO plugin will do all the job for you otherwise keep this word counter handy. Use this space to promote your service.  What makes your service unique? What’s different to competitors offering the same photography services? This is the best time to communicate your unique selling proposition (USP). Use HTML Heading Tags Heading tags are really important as they are used by search engines to index the structure and content of your website and by users to skim your pages. Use them wisely only for the headings – don’t use heading tags to make text looks bigger or bold. H1 headings should be your main headline (implement your main keywords here), followed by H2 headings (secondary keywords), then the less important H3 (tertiary keywords) and so on. Even though it’s perfectly fine to use several H2 and H3 tags to break up the content into separate sections, it’s not advised to use more than one H1 tag per page. Further reading: How to Use H1-H6 HTML Elements ProperlyAvoid Black Hat SEO Techniques In the SEO terminology, black hat SEO refers to the use of aggressive SEO strategies, techniques and tactics that focus only on search engines and not a human audience, and usually does not obey search engines guidelines. Below are some of the black hat techniques that can harm your Google rankings: Cloaking: Is the practice of deceiving the search engines by showing different content to Google and taking your website’s users to a different content or web page than the one they think they must be going on, after having clicked the search engine link. See Matt Cutts talking about cloaking here. Link Exchange – Link Schemes/Farms – Buying Links: Any links intended to manipulate PageRank or a site’s ranking in Google search results may be considered part of a link scheme and a violation of Google’s Webmaster Guidelines. You can read more on that here. Duplicated and/or Low-Quality Content: Search engines (theoretically) do not index the “original” content more than once. Therefore, you should focus your SEO efforts in creating unique, useful and compelling copy instead of copying content from other websites, Keyword Stuffing: As mentioned above while writing content keep your readers in mind and not the search engines. Use only relevant and balanced quantity of keywords and do not go overboard in doing so. Hidden text: One of the “good old practices”. Using the same colour for the background and the text in order to stuff extra keywords on the... the invisible part of the website. Good SEO work only gets better over time. It’s only search engine tricks that need to keep changing when the ranking algorithms change – Jill Whalen Improve Your Users’ Experience (UX) Photographers are sometimes heavily focusing on the visual aspect of their website at the expense of user’s experience and usability. Access to the most important pages of your photography website (portfolio, contact page, image proofing, purchase page) should be clearly indicated and within 1-2 clicks away from every page. Avoid (as mentioned above) intro pages, flash animations and anything else that can block your visitors from directly accessing your main content. Navigating through images should be easy via alternative ways (keyboard navigation, swipe, mouse click). My rule of thumb is build a site for a user not a spider – Dave Naylor Recommended reading: The Ultimate Guide to UX DesignOptimise Your Photos It’s about a photography website so don’t make your visitors’ browsers struggle to load your un-optimised images. Your page loading speed will suffer and so will your visitors (let alone your rankings as page load speed is a ranking factor). Apart from the page loading speed factor, your photo optimisation process should involve: Image filename & size: Check that your images aren’t big in size (less than 100-150kb. Image load times are one of the top three reasons for slow page load times, impacting your rankings and search visibility. In order to further increase visibility on image search don’t forget to assign to each image a descriptive filename (before uploading to the website) using keywords, separated by hyphens. ALT text: Check that every image has a logical, descriptive ALT text on it.  Use your main keywords like in the URL, meta title and H1 header tag. Add Caption: Photos are tied to keywords that appear nearby. Do Not Underestimate Local SEO Make sure that your brand name, physical address & phone number (local landline preferably) (NAP) are included on every page of the website. Your rankings in the search engines are determined in part by the degree to which NAP information is consistent on multiple sites, including your own website and your Google Business listing. If inconsistencies are found, your rank will be much lower than if the data is replicated exactly in all locations. Because ensuring complete NAP consistency is key to improving your local SEO for photographers, consider asking your online marketing agency to handle this critical task for you. They are trained to locate and standardise your information and to translate it into the format that Google prefers. Further reading: The Most Comprehensive Guide to Local SEO Ever: 2019 EditionInternal Linking An internal link connects one page of a website to a different page on the same website.  In an internal link, the source domain and target domain are the same. It’s crucial for your SEO to evaluate and improve internal linking strategy on a regular basis. By adding the right internal links you make sure Google understands the relevance of pages, the relationship between pages and the value of pages. This is also a good way of keeping users longer on your website, by offering them some recommended additional galleries/articles to check out. It’s also a great trick for lowering your bounce rate and increasing the dwell time. Build Quality Links Back To Your Website Acquiring links from quality, authoritative and relevant to your photography business website is still one of the major SEO ranking factors. Link building (or earning) is maybe the hardest (yet most powerful) aspect of SEO as these links considered as votes of confidence by Google making your website rank higher on SERPs. The three essential elements of an effective SEO are effective communication, useful information and high quality backlink – SEO Refugee There are no shortcuts here, no quick gains. All you have to do is build solid relationships with people who can trust you for the quality of your work. In this guide, Brian Dean is going to show you everything you need to build quality links in 2020 and beyond. Read more: SEO for Photographers and Creatives - The Complete Guide SEO Services for Photographers If you are a beginner in SEO or a photography business owner, this simple SEO guide for photographers is all you need to get the ball rolling. And don’t forget: SEO is a marathon, not a sprint. The days of SEO being a game outsmarting algorithms are over. Today content strategy and valuable, sustainable strategies are essential, not just tricks and links. – Adam Audette, Chief Knowledge Officer, RKG Hope you found this Photography SEO Guide useful. Contact me today to discuss your campaign and see what I can offer you to expand and grow your photography business via SEO. --- ### SEO For Architects, Architecture Firms & Interior Designers > Are you an architect, architecture firm or interior designer looking to improve your SEO with results-driven tips? Then, this FREE guide is for you! - Published: 2019-10-25 - Modified: 2024-03-08 - URL: https://georgepapatheodorou.com/seo/seo-for-architects/ Do you want to know more about basic SEO for architects in 2024 and beyond? The answer is probably yes because you’ll know, it doesn’t matter how excellent your services are, finding customers doesn’t always come as easily as it should. Architectural firms everywhere are increasing their marketing know-how to help them find their next customers and SEO (Search Engine Optimisation) is one of the most important aspects of this. SEO refers to the techniques, best practices, and strategies implemented to make sure you appear on the relevant search pages on Google and other search engines. The higher up you rank, the more likely your architecture firm will be found by a prospective client. The aim is to rank on the first page, and ideally, you want to be the first result. This is because, according to this study conducted by Advanced Web Ranking the first listing on Google’s organic search results gets over double the amount of traffic, compared to even just the second listing. Desktop Position 1: 32. 19% Position 2: 14. 87% Position 3: 8. 78% Mobile Position 1: 28. 24% Position 2: 14. 17% Position 3: 8. 61% Meanwhile, just appearing on the first page increases your chance of a click, with a grand total of 92% of all traffic in an average search landing on one of the first page results. Don’t miss out on potential clients and conversions by staying in the past. Here’s your chance to modernise, digitalise and optimise your business. Read on to get up to speed with these need-to-know SEO tips for architects. Pick a domain name that works for you Make it relevant and memorable. A lot of businesses and architects, in particular, pick lengthy domain names in order to try and appeal to the masses. But it’s important when picking your domain to consider the future branding and longevity of your architecture firm. You don’t see well-known brands with long domains that aren’t instantly recognisable, or that don’t relate to their actual company name! In order to improve SEO, you may see your competitors keyword stuffing their domain. By keyword stuffing, I mean needlessly putting in keywords to try and rank higher. For example, www. best-architectural-firm-in-london. com. This is terribly bad practice and moreover, offers next to no benefit. You want your customers to recognise you and for your domain to help build brand awareness. Good choices of architect domains are: johndoe. com (or . co. uk if based in the UK) johndoearchitecture. com (or . co. uk if based in the UK) johndoearchitects. com (or . co. uk if based in the UK) areaarchitects. com (or . co. uk if based in the UK) areaarchitecture. com (or . co. uk if based in the UK) Web hosting providers matter Do your research before picking a host. Poor hosting can have terrible consequences for architects and result in malware attacks, loss of data, negative SEO rankings, your emails being marked as spam, and overall, the potential for lost revenue. When doing your research check the reviews and testimonials of your potential host. Look for how people rate the customer service in particular – you want to be able to contact your host easily, in case of an emergency. The host should also be confident and able to share their expertise with you, making sure you get the best fit for your business. Speak to them. What options do they offer? Shared, VPS (Virtual Private Server), Dedicated and Managed Web hosting, for example. Will they be able to grow with you as your business grows? If they can answer your questions confidently you too can have confidence in them. If your website is built on WordPress (which it should be) check this out. Know your keywords But don’t stuff them! After the arrival of the Hummingbird algorithm in the summer of 2013, search engines were capable of understanding and identifying that keywords alone are not enough to rank pages. Keyword stuffing had become common because of this and it needed to be rectified in order to stop search engines being overrun with inappropriate websites. What they needed to understand next, was how this data was related, both within the same site and throughout the web. This is where the most important change within the search landscape occurs: a progression from ubiquitous keywords to increasingly important entities. Words become concepts and search engines evolve into genuine learning machines. However, that does NOT mean that “classic” keyword research is not needed anymore. Finding the most profitable keywords to support your SEO efforts is still essential and it is no exaggeration that without keywords, there’s no such thing as SEO. It’s all in the content Having a blog or news element on your website is best practice. Writing regular blogs and updating your website gives you something to share on your social media. However, the real power of content like this lies in the opportunity to highlight your expertise. Showcase your thought processes and what makes you stand out against the other architects and architectural firms. For simplicity and maximum SEO benefit place your blog in a subfolder (ie johndoearchitect. com/blog/). Not under a subdomain (ie blog. johndoearchitect. com) or even worse under a totally different domain (ie johndoeblog. com). Social media has a part to play Does it help SEO or not? As already mentioned, social media is important and a great place to share your blog articles. But how else can social media be used in regards to SEO? The web is all about building relationships. Social, therefore, goes hand in hand with SEO best practices. Making sure your website has social media buttons can help spread your brand and business and also make your pages more "shareable. " Profile buttons link to your respective profiles – so people can find you and follow you. Sharing buttons help people share something on their own channels, pin an image to a Pinterest board, or Tweet something to their own followers. But can social media actually impact SEO?  This experiment by Hootsuite gives a really good and alt="" width="1166" height="252" /> Headlines Not to be confused with tags, you’ll put headlines in when you’re inputting your text. These are indicated in the HTML and you’ll see these in your CMS (Content Management System) as H1, H2, H3 etc. It is important to make sure you use your headlines in the correct order and only ever have one H1. This is because these signal to your website the structure of your page. H1 will be the main title, with your main keywords, H2 will be less important, and so on and so forth. Top Tip: Don’t use headings for aesthetic purposes. Use them in order! You can learn how to use H1-H6 HTML with this guide. Meta descriptions Meta descriptions do not impact Google’s ranking algorithms. However, using this sensibly can be the difference to a customer clicking through to your architect firm, or picking someone else’s. Make sure this is very specific and relevant to the page, so the customers can know to click! Top Tip: Keep it under 150-155 characters will show in the SERPs, use this to promote and celebrate your USPs (Unique Selling Points) but remember to be relevant, otherwise your bounce rate will increase. E-E-A-T Google has confirmed that E-E-A-T is a very important aspect when it comes to the search engine’s algorithms. It’s mentioned a lot in Google’s Quality Raters Guidelines (QRG).  But what does it stand for? E (Experience) - Expertise (E), Authoritativeness (A), Trust (T) – this essentially means sites must be factually correct and of high quality. But how do you know what is high quality? Google describes a high-quality page characteristic to: Showcase a high-quality E-A-T, this includes the publisher’s E-A-T, i. e. how well-known is the individual and what else have they written? Topics should come from someone with experience and everyday expertise in order to have T - Trustworthy. If the individual Googles your name and they discover you are a cleaner by day, are they to trust your architectural ability? Probably not. Make sure your LinkedIn and any journals you’ve written for are relevant and highlight you and your skills to the best of your ability. Writing for journals (as mentioned above) or other high-quality sites, helps you build A – Authoritativeness. If you’ve written for Architects Journal or Dezeen, it helps Google (and your customer) know that you have the E - Expertise in what you do. The MC (Main Content) must be well written, without errors, grammar mistakes, etc. This is good for your SEO but also important if you want to appeal to high-end customers. Satisfying customer service, contact, and publisher information must be available, especially if you have anything on your website that people can buy/take any transactional information. This helps you build on your T – Trustworthiness. Few negative reviews/associations with the page – a torrent of negative feedback about your site will not help you improve E-E-A-T. You can read more in the QRG to further your understanding of E-A-T. As it is fairly new, there is some debate about how E-E-A-T works and how Google algorithmically measures this. One thing we know for sure is Google has said it is something they consider. When it comes to asking customers to invest in the future of their home, business or properties, it is always best practice to be an expert, to be a figure of authority, and to be trustworthy – so it’s a win-win for SEO and for your architecture business reputation. Avoid "black-hat" SEO strategies When we say "black-hat" SEO, we refer to techniques that people used to use to try and cheat Google, to rank high without putting in the real work. It’s deemed aggressive and it breaks the rules to try and cheat the system. Nowadays, Google is much smarter and these techniques will not work. Trying them will reduce your organic traffic and could eventually result in penalties against your website. Examples of these strategies: Creating multiple websites that all link to one main one, in the hope that spreading their net will increase the chance of catching something. It will also cost you more and waste your time and resources, setting up and running all these websites. You’re also putting more barriers in the way of your customer reaching the right place. In some cases, we do set up a microsite or landing page to help promote a particular event. Keyword stuffing – we’ve already talked about this in regards to the domain name, but throughout your website, stuffing keywords in every way you can, even when it doesn’t make sense will do nothing for you. It will just show an innate lack of SEO and marketing understanding for an architectural firm, and not help you come across as the professional service you want to. This also relates to having high-quality content on your website. Being packed with low-quality content. Purposeful duplicate content won’t work. As per point one, having a johndoearchitect. com and a johndoearchitect. co. uk is not good practice. Commonly, you see similarities between non-www and www versions of sites. You will be punished by Google for having both, so architecture firm websites must not have duplicate content. 301 redirects are the best solution for www and non-www. Adopting a one size fits all approach across your website – this happens a lot with tags. If they are not used wisely, the pages appear almost identical content resulting in cannibalisation problems – this occurs when two or more pages compete for the same set of keywords. The solution is to ensure each page is properly optimised, targeted and specific to closely related keywords that don’t repeat throughout the site. Cloaking – this is a trick that makes your user and the search engine think they are clicking one thing when it actually redirects them to something else entirely. This makes the serving search engine look bad, so they really don’t like this. Hidden text – unbelievably, people do try to trick users by cramming keywords in the same colour text as the webpage’s background. This way the user experience isn’t affected as they don’t see the words, but it’s thought the keywords will help the page rank. It doesn’t work and it’s terrible practice! Link exchange – link farms – buying links – this all refers to any links that are intended to manipulate PageRank or a site’s ranking – this is a violation of Google’s Webmaster Guidelines. SSL certificates SSL certificates and online security are vital these days, especially with GDPR now. If you have an e-commerce element to your website or collect sensitive information you have to be able to prove your website is safely storing that information. An SSL certificate will do this for you. There are free and paid-for versions and some website host providers include this in a package. These can be complex to set up, so speak to an SEO expert to avoid any unwanted technical errors in the back end of your website. Use Google’s tools Google has so many free tools that not everyone is making use of. They provide them, so why aren’t we using them more? They offer you invaluable insights and tips that will help improve your page if you pay attention to them. Google Search Console - this tool exists to help you improve your organic search performance. You may gather information about any manual or (some) of the algorithmic penalties you have received, find suggestions for title and meta description tags that could help you improve quickly as well as monitor your mobile usability & AMP issues. You can also see the number of pages indexed by Google, crawling problems/errors, insights about what people are searching for when they’re reaching your site, submit your sitemap, and more. You can read this guide for more tactics on higher rankings in SERPs – but this is general rather than specific toward architectural firm marketing. Google Analytics - from advanced reports to simpler summaries, Google Analytics offers you insight into bounce rates to mouse tracking. You should link it to Google Search Console, and Google Ads (if you run any paid advertising) and also enable the internal site search tracking (to see what people are searching for on your site). User & mobile accessibility Making sure your audience can access your website is best practice anyway but it can also impact your SEO! In 2015, Google rolled out an algorithmic update that demoted any webpage that wasn’t mobile-friendly. Non-mobile-friendly pages dropped an average of 5 places. It isn’t just mobile accessibility. Make sure your webpage has alternative text on images, so those with visual impairments can still hear a description of what they could be seeing. Any videos should always have subtitles. Don’t say "click here" say "read this guide" instead. As a generation that is moving into the digital, it is integral that EVERYONE has access. Make sure you do your part. Test your mobile accessibility on Google’s Mobile-Friendly tool - it will also give you tips if you need them to help you improve. Yet another amazing free tool from Google! Check your website’s "robots. txt" file The "robots. txt" file sits in the website’s root (e. g. johndoearchitect. com/robots. txt). This tool allows you to restrict search engines from crawling specific pages/parts of your website. This is also how you block search engines from crawling the website when it is under development. Make sure your website is "crawlable" again once you’ve launched your site – you’ll be surprised how many people make that mistake. Do not use Flash & elements Adobe Flash is not supported by Apple and iOS devices – so avoid Flash technology. HTML5 and CSS3 have developed enough to make up for life without Flash. WordPress themes are much more responsive, there are more options and higher quality for mobile platforms. Content within iFrame tags doesn’t help your SEO, so if you have them on your main page, you may find they don’t perform as well as they should. Save iFrames for secondary or tertiary pages and use your unique, top content for the main pages. Avoid anything... "annoying" Time is money and your clients don’t want to waste their time watching a 30-second intro just to get into your website. You’ll find elements that can’t be skipped or anything that adds a hurdle just to access your website (ads/pop-ups/animations etc) will increase your bounce rate. Google has been known to penalise websites that feature this element as it is deemed aggressive and can damage the mobile experience. Mobile-First Indexing (MFI) MFI is a Google initiative that looks more at the mobile version of your website and weights this as a priority. Because more and more traffic is coming from mobiles every day, Google has chosen to index the mobile versions when they are available rather than Desktop versions (as it always has historically). Top Tip: Use Google’s URL Inspection Tool to check how a URL from a site was last indexed. Page Loading Speed Optimisation According to several studies, visitors leave sites in much higher numbers when pages take longer to load. With our shrinking attention spans, a second delay in your web page loading might be costing you dearly. Page Speed Insights, GT Metrix and Pingdom are great, free tools that assess your website’s speed and offer recommendations for speeding up. If you feel overwhelmed with all this technical stuff, just contact me. Well-structured, meaningful permalinks Sometimes (by default in many platforms) the structure of the URLs can be really ugly and SEO unfriendly. Have you ever seen anything like this: http://www. johndoearchitect. co. uk/index. php? cat=201&mode=test&var=dnehe74hh If that happens to your architecture firm’s site you have to take immediate action. These URLs lack any kind of optimised content (keywords) and to make it worse, they are not great from a user experience point of view too. A clean, well displayed, SEO friendly and meaningful URL is more inviting, gets noticed and helps your business rank higher in search engines. If your website is built on WordPress (which it should be), don’t forget to set the permalinks (under Settings >> Permalinks). Top Tip: if your website is already live and you change the structure of the URLs, don’t forget to 301 redirect the old URLs to the new ones – otherwise you’ll end up having 404 error pages all over the place. Again, if you don’t feel confident doing that, please get in touch. Improve your user experience (UX) As an architect, an architecture firm, or maybe an interior designer, you’ll be focused on aesthetics. Don’t let any technical misunderstandings cost your user experience or usability. Access to the most important pages of your architect website (portfolio, contact info, quote request) should be clearly indicated within 1-2 clicks away from every page. Avoid everything we’ve mentioned above: animations, intro pages, etc – don’t add hurdles that stop your customer from getting to their destination. Optimise your photos Another important part of your UX is to make sure your images are easy to navigate (swipe etc) and that your images are optimised. By this we mean: Image size - your photos should be uploaded at the right size to stop your page loading speed from increasing. Keep them under 100-150kb. Remember slow load times will impact your rankings! ALT text - this is important. Every image must have a logical descriptive ALT text which describes what it is. This is important for accessibility but you can also use keywords to help with your SEO. Captions will also help tie your photos to keywords. Image filename - in order to further increase visibility on image search don’t forget to assign to each image a descriptive filename (before uploading to the website) using keywords, separated by hyphens (not underscores). Local SEO Having your brand name, physical address, and phone number (local landline is best) featured somewhere on every page – usually, this is at the footer. This information known as (NAP) helps your search rankings if your information is consistent across multiple sites and your Google Business listing etc. Here's a list with 30 citation sites for architects and interior designers (BrightLocal. com): houzz. com homeimprovementpages. com. au buildzoom. com aiachicago. org infolink. com. au construction. co. uk ehardhat. com homeblue. com 4specs. com local-construction. net theconstructioncentre. co. uk homeandgardenlistings. co. uk directory. myhammer. co. uk architectsusa. com 1800contractor. com homeservicesengine. com designsourceguide. com architectsindex. com innerleithen. org. uk architectsofaustralia. com. au tradwebdirectory. com wansteadvillagedirectory. com tccn. ca 123contractorquotes. com architecturefirms. co. uk buildersyellow. com architectsdirectory. com. au architect-listings. com localcontractors. co churcharchitectsdirectory. com Local SEO is about NAP consistency - any inconsistency will rank you down! Top Tip: Get in touch if you want help locating and standardising all of your information everywhere to translate it into the format Google prefers. Internal linking An internal link connects one page of a website to a different page on the same website. In an internal link, the source domain and target domain are the same. It’s crucial for your SEO to evaluate and improve your internal linking strategy on a regular basis. By adding the right internal links you make sure Google understands the relevance of pages, the relationship between pages and the value of pages. This is also a good way of keeping users longer on your website, by offering them some recommended additional galleries/articles to check out. It’s also a great trick for lowering your bounce rate, increasing the dwell time, and distributing link equity to content on your most important pages. Build quality links back to your website Acquiring links from quality, authoritative, and relevant to your architecture business website is still one of the major SEO ranking factors. Link building (or earning) is maybe the hardest (yet most powerful) aspect of SEO as these links are considered votes of confidence by Google making your website rank higher on SERPs. The three essential elements of effective SEO link earning are manual outreach, honest communication, and high-quality content. There are no shortcuts here, no quick gains. All you have to do is build solid relationships with people who can trust you for the quality of your work. In Brian Dean’s link building guide, he explains everything you need to know to build quality links in 2021 and beyond. SEO Services for Architects If you are beginning your SEO journey as an architectural firm owner, or interior designer, this simple SEO guide for architects is all you need to get the ball rolling. Top Tip: SEO is a marathon, not a sprint. The days of SEO being a game about outsmarting algorithms are over. Today content strategy and valuable, sustainable strategies are essential, not just tricks and links. – Adam Audette, Chief Knowledge Officer, RKG Hope you found this SEO guide for architects useful. Contact me today to discuss your campaign and see what I can offer you to expand and grow your architecture firm or interior design business via SEO. --- ### Managed WordPress Hosting > FREE Site Migrations, FREE SSLs Forever, FREE High-Speed CDN, PHP 8.x Enabled. FREE Enterprise-Level Security, ONLY £149/year. - Published: 2019-07-06 - Modified: 2024-01-26 - URL: https://georgepapatheodorou.com/managed-wordpress-hosting/ Secure, Fast, Reliable - Effortless WordPress Hosting for Maximum Performance PERFORMANCE WORDPRESS WEB HOSTING Superior page loading SPEED through brand new high-spec SSD servers that are deliberately UNDERloaded with accounts and sites – optimised machines that perform VERY well under very heavy traffic loads. For those interested in the underlying technicalities, underloaded super-spec servers + SSD + PHP 8. x + Caching = class-leading performance. MANAGED WORDPRESS SSD HOSTING ₤199 ₤ 149 / year World's Fastest WP CDN 24/7 Fast-response Support Unlimited FREE SSL Certificates FOREVER 2GB Total Storage Space Unlimited Bandwidth Staging Area DDoS Protection Malware Scanning & Removal We Move Your Site to Us FREE PHP 8. X & HTTPS/2 Support 28 Day Automatic Backups With 1-click Restore SUBSCRIBE --- ### George Papatheodorou > Leigh-on-Sea based SEO & Digital Marketing Consultant: Results-driven digital services that increase ROI. Jargon-free consultation & advice. - Published: 2019-04-27 - Modified: 2024-12-10 - URL: https://georgepapatheodorou.com/about/ Digital Marketing Consultant - SEO Strategist George Papatheodorou - SEO Consultant Experience 2012 - Present Digital Marketing Providing strategic advice/recommendations to clients on their SEO & PPC campaigns, site visibility, online reputation and web presence, as well as suggesting changes/improvements to their website in order to increase conversion and maintain a positive brand image. 2003 - 2012 Various to NMC Business Technical Support Shift Leader at WIND Hellas Co-ordinate troubleshooting activities, ensure proper escalation, inform NMC management on serious problems & provide reporting on network's and business corporate customers' problems. 2001 - 2003 Function Test Troubleshooter at INTRACOM Telecom About Me I’m a UK based experienced freelance SEO consultant and digital marketer, and I provide fast and affordable SEO consulting and digital marketing services to startups, micro, small and medium sized businesses. Education 2012 - Present Digital Marketing - Numerous online and on-site courses, workshops, seminars, conferences etc 2008 - 2010 Athens University of Economics and Business - Master in Business Administration (MBA in Telecoms) 1993 - 1998 Electrical and Computer Engineering Department (ECE) - Master's Degree in Telecommunications Skills Search Engine Optimisation (SEO) 100% Google / Bing Ads 95% Social Media Advertising 90% Conversion Rate Optimisation (CRO) 95% WordPress | Support - Hosting - Development 100% Contact hi@georgepapatheodorou. com (+44) 744 70 700 13 --- ### SEO Audit Service > I can help you maximise the value of your online presence by providing an in-depth, 100% manual SEO audit service, full of actionable advice! - Published: 2018-10-14 - Modified: 2024-01-26 - URL: https://georgepapatheodorou.com/seo-audit-service/ Your Roadmap to SEO Excellence Starts Here - Elevate Your Online Presence with Expert SEO Insights If you have found yourself at a digital brick wall, unsure what you can do to help improve your online presence, it may be time to consider an SEO site audit. If you find yourself questioning why your website isn’t working the way you want it to or why you’re not getting the sales you expect, then the first stop should be organising yourself a website audit with a reputable SEO professional. What is an seo audit? Having an SEO site audit is like performing a service on a car. You are looking beyond the body of the car which we can see with the naked eye and gaining a deeper understanding of the more technical components that bring everything together and ensure it works on a day to day basis. A technical site audit will provide you with the details you need to discover why your site is not generating the traffic that you’re expecting or aiming for. It can also look at why you’re not converting on sales. Perhaps visitors are getting to certain point on your site and then not committing to the next step? An audit could provide you with the answers you’re looking for. The processes involved are vast and can range from looking for duplicate content to looking for red flags in the underbelly of your website or finding completely missing elements that are effecting your rankings. It will also involve working with several pieces of website audit software and online tools to bring together all the data required to gain a full picture. When is the best time to have an SEO Audit? Any SEO expert will tell you that site audits are the foundation to a healthy website. Frequent audits will ensure your website keeps up-to-date and on top of any changes/errors as they crop up. Leaving problems running in the background of your website for too long can have devastating effects on your rankings and although the damage may be irreversible, it can take a long time to undo the damage. The best way to avoid this is by having regular SEO audits every quarter, six months or annually. Just because something you do now is deemed innovative, excellent and a great demonstration of web expertise, it does not mean that this will still be the case in 6 months’ time, let alone 5 or even 10 years. There is no excuse for websites to be left without audits, care and updates for long periods of time. The world of the web is always going to see advancements and changes that will need you to stay on top of the industry and unless you’re going to take on this onerous task on top of the running of your business, you need to find someone who can help you do this. The longer we have access to this growing digital environment behind our computer screens, the more complex things will become, the more factors we will need to consider and the smarter search engines will get in determining rankings. This year alone has seen the introduction of multiple new initiatives and factors online, for example Google is now looking at mobile version of websites first, before desktop. On top of this, technical code and site speed have been top factors considered this year. Do you know what to expect next year? It isn’t just about knowing the trends that effect your online ranking, it’s about knowing your own website too. Do you know if the mobile version of your website is search engine friendly? Do you know how many backlinks you have, their quality and topical relevancy? What about broken inbound, outbound or internal links? These are a tiny portion of the things you need to know in order to rank and an audit can help you find the answers you need. What should you expect from a professional SEO technical audit? And what are the signs of a low quality SEO audit? If you’ve never had a website audit, then you won’t know what to expect. But here are a couple of red flags to look out for, to ensure you don’t end up disappointed or with unreliable information. A good SEO site audit is not a quick process, so if this is something you have received within a few hours or a day, or even immediately then this will raise alarm bells. Easy read? Not necessarily. Whilst the aim of an SEO audit is never to confuse you, it is important to provide a real insight into the website. There’s no point receiving a quick and easy read as a result of an audit, otherwise how will you know which individual elements you need to work on to move forward. How I perform SEO audits My SEO audits are intense and designed to reveal all information about your SEO campaign. Here’s what is involved: Keywords Audit & StrategyI analyse your current set of keywords, find new, better keywords to target, prioritise your keyword set, and then categorise your keywords based on search intent. Competitors AnalysisI analyse your competitors to help you prioritise what keywords you should be targeting. Then, I analyse your competition on a deeper level to extract KW ideas, content perspectives and backlink opportunities. Technical SEO AnalysisHaving a strong technically-optimised website is critical to the long-term success of your SEO campaign. I use a variety of tools to identify technical issues that may be holding your website back or hurting User Experience (UX). Site ArchitectureA well-designed site architecture improves crawlability and indexing and helps grow your site’s overall authority. I audit your existing architecture and will map out a more effective one if deemed necessary. SEO Content AuditSEO content refers to any keyword-targeted page on your website. I analyse every single one of your keyword targeted pages to help you make them even better. Backlink AuditBacklinks are a fundamental piece of the SEO equation. I first analyse your existing backlink profile and then I create a list with the links that have to be changed/improved or disavowed Detailed Roadmap​Information is useless without direction. That’s why I also supply you with a detailed action list. This list is prioritised based on what actions will have the highest impact on your SEO performance. SEO Audit Prices SMALL Up to 500 HTML pages ₤ 697   ORDER NOW MEDIUM Up to 2000 HTML pages ₤ 1997   ORDER NOW LARGE Up to 5000 HTML pages £ 3997   ORDER NOW All website audits include:Keyword research & strategyCompetitors analysisTechnical SEO analysisSite architecture auditSEO content auditLink audit (inbound & outbound)Actionable advice - roadmap (delivery time: 1 week for SMALL, 2 weeks for MEDIUM, 3 weeks for LARGE)Meta title & descriptions rewrite (for the 25 most visited URLs according to Google Search Console for SMALL, 50 URLs for MEDIUM and 100 URLs for LARGE) --- ### Search Engine Optimisation (SEO) > Looking for SEO Services? My SEO options will suit your budget. Proven SEO services, affordable prices. Unlock the Power of Your Website! - Published: 2018-06-06 - Modified: 2024-05-27 - URL: https://georgepapatheodorou.com/seo/ Empowering UK Small Businesses with Monthly SEO Wins - Affordable SEO Packages for UK's Rising Stars Affordable Small Business SEO Packages Are you looking for an SEO freelancer in the UK who can fill you with confidence and produce the results you expect from your investment? Based in Leigh-on-Sea, Essex, my small town values are reflected in my friendly, globally sought after SEO services that focus on getting closer to clients. My SEO results are achieved through a combination of implementing hand-tailored strategies and providing positive customer journeys. No Contract, Fixed Price SEO Packages I don’t want to tie you into a contract; I want my affordable SEO services to do the talking by producing the results you want to see. Pinpointing your business goals and putting them at the heart of what I do, helps me work month by month to allow your business to grow and get exposure in the ever-expanding digital world. Simply subscribe and unsubscribe from an SEO package whenever you want, although I don’t recommend you leave me too quickly, or you won’t get to see any of the good results! Bespoke SEO Packages My services are completely customised to each individual and no matter which monthly SEO package you choose, you will be treated the same with the utmost level of importance. I work simply and honestly, so I want you to know that the package sizes really only reflect one thing: time. The higher the package, the more time I can allocate to you and your needs. This just means, the faster you want to work through your project, the bigger the package you should pick. SEO MArketing Agency UK SEO Audits & Reporting Let my results do the talking. My SEO packages include a full audit and transparent reporting service to make sure you understand what I'm doing and provide you with the bigger picture. Technical SEO Technical SEO is the foundation for a successful online business. Ensuring search engine spiders can crawl through your site and index your content successfully is vital to the success of what I do. On-Page SEO Implementing keywords throughout your site content and copy from the very first word. I also ensure that my SEO is subtle, to maintain a user friendly experience across your site. Content SEO Struggling to find the right words to say? Using blog articles for SEO purposes can also help improve your industry leadership and give you content for repurposing throughout your digital strategy. Off-Page SEO Giving your website the "vote of confidence" so that search engines know to trust your website. I do this through the use of relevant, strong and influential inbound links. eCommerce SEO UK governmental figures place the value of UK eCommerce sales at £533bn, and growing. SEO could be the difference between joining that expanding economy or missing your chance to grow. Monthly Small Business SEO Packages I want you to know that the differences in my monthly SEO packages are simply to do with time. The larger the package and therefore budget, the more time I can allocate to your SEO project and the faster I can begin reaching key milestones. SEO Advanced Recommended for Sole Traders / Small Businesses Focused on Ranking Locally ₤ 497 (starting from) GET IN TOUCH SEO Premium Recommended for eCommerce Websites and SMEs Covering Multiple Areas £ 1497 (starting from) GET IN TOUCH SEO PACKAGES FOR SMALL BUSINESSES All you need to know about my SEO packages What is an SEO Package? Coming in the form of commitment-free monthly subscriptions, my affordable SEO packages give your business access to in-depth SEO expertise as well as a variety of services that will improve your website’s rating on Google. Achieving the result you want is, of course, my focus but I aim to do this by working with your existing content and keeping your business’s unique mission, vision and values in mind at all times. Ranging from tweaks to complete overhauls, from keyword optimisation to content creation and marketing, my intervention will depend on your existing strategies and understanding. I can implement a variety of SEO strategies and tactics which will get your website to appear on Google’s first page, but which is suitable for you? See the next questions. Are Your SEO Packages Suitable for my Small Business? Did you know that in 2023, 86% of all global desktop search traffic was accounted for by Google? Regarding the UK’s position in the online advertising landscape, recent data indicates a continued growth trend. It’s worth noting that digital advertising and online presence have become increasingly significant for businesses, especially in major markets like the UK. This trend is likely due to the growing reliance on digital platforms for both consumer engagement and business operations. If you’re considering investing in SEO for your business, the current landscape underscores the importance of having a strong digital presence. With Google still dominating the search engine market, a well-thought-out SEO strategy can be crucial for ensuring visibility and competitiveness. As user behaviours and market dynamics evolve, staying updated with the latest SEO practices and adapting your strategy accordingly is essential for success. If you still have any queries or doubts about your SEO investment, just give me a call or fill out my online form. Which SEO Package should i choose? I want you to find the perfect SEO package for your business, not try to fit a generic package if it’s not right for you. That’s why I aim to get to know you and your aspirations first. By arranging a free consultation, I can make sure I come up with the perfect plan for you. Whilst you might fit an existing SEO package, I can make sure I cover what is essential for your business and at the right SEO cost for you. This initial conversation is also a great chance for you to make sure I am the right fit for your business (I’m pretty nice, I’m confident you’ll like me). What if I Need Something Different or more than an SEO package? I am passionate about providing a tailor made SEO plan. Sometimes general SEO packages are the perfect fit for a business, but as every business is different, my SEO plans can differ too. If you are interested in a bespoke SEO plan, I just need to arrange a free consultation. With a lot of experience in the digital industry, I can also help with other services too, such as Facebook Advertising, Google & Bing Ads, Content Creation, WordPress Web Design or Wordpress Support Services, just ask! Even if there’s something I’ve not mentioned here, I probably know a guy and I only mix with the best of the best! What Happens When I Subscribe to an SEO Package? This is where things get exciting. Once you’ve picked the SEO package that suits you and you’ve subscribed to my monthly SEO service, I contact you to say hi and finalise any login details so that I can access what I need to in order to start. My first action is to carry out a full website audit – competitor analysis, keyword research, content audit and begin taking the first steps to optimise your website for your target audience. Along the way, I endeavour to have your approval (I’m needy like that), providing clear, transparent communication and updates so you know what I’m doing and why I’m doing it. SEO does take time, there’s no denying it, but I want to be there to celebrate the milestones and share objectives as we go. I also encourage you to provide me with updates and new products so that all changes are implemented as soon as possible; that just works out best for both of us. And, the best part? At any point throughout the process I welcome questions, in fact I love them! I’m only ever a phone call away so make the most of it. What to expect from your SEO packages? From industry to industry and marketplace to marketplace I always see variations in how quickly SEO takes to have an effect and how the competition can change my results. That’s why it’s important not to get trapped by an SEO agency / company who overpromises. I provide realistic expectations whilst also achieving everything we set out to do. I recommend a small sole trader to invest in the Advanced SEO package and I suggest a nationwide retailer takes advantage of my Premium SEO package, but if you have any queries or hesitations, the very best thing to do is to get in touch with me. Why Choose an SEO freelancer over an SEO Agency or an in-house team? Firstly, an in-house team would be great, but consider the cost of another monthly wage and the constant upskilling and SEO training that is required and it’s obvious it is just too much for most businesses. Meanwhile, SEO agencies have been springing up all over the place, using a capital injection to ensure their brand looks legitimate and undercutting SEO freelancers in order to cultivate a lot of clients. Unfortunately agencies are renowned for implementing black hat techniques and for taking advantage of less tech savvy businesses and individuals to capitalise on their investment. Cutting corners, high client turnover and bad reviews are all typical of an agency. What’s worse is some of the damage these agencies cause can be totally irreversible. If you’ve had a bad time with an agency please let me know and I can run an audit to start the healing process. Freelancers are highly qualified and rely on an excellent customer experience and word of mouth to keep and grow their customer base (I don’t rely on clever branding, store fronts and paid for social media followers, you see). Achieve first-page Google rankings with SEO Forget most of the SEO advice you’ve read about on the internet. I will provide you with the support that is guaranteed to get results from my SEO packages. In the constantly evolving world of SEO marketing, it pays to work only with the best professionals who can move your site to the coveted first page of the organic search results by following SEO best practices. I will optimise your site for your chosen keywords so that when your target customers search online for queries that relate to your products or services, they can’t miss your website when it appears on the first page in the search results. I know you could work out how to optimise your site for SEO yourself, but I save you the time it would take to achieve the results you need. Didn't answer your question? I’m always happy to answer any questions you may have. Please use the form on the contact page and I’ll get back to you ASAP – usually within 4-8 hours.   SEO for Solicitors, Lawyers & Law Firms Are you a solicitor, law firm or lawyer looking to improve your SEO with results-driven tips? Then, this FREE SEO guide is for you! READ THE GUIDE SEO for Plumbers & HVAC Contractors Do you want to know more about basic SEO for plumbers, HVAC contractors and drainage companies? Click through to learn more! READ THE GUIDE SEO for Photographers & Creative Professionals If you are a beginner in SEO or a photography business owner, this simple SEO guide for photographers is all you need to get the ball rolling. READ THE GUIDE SEO For Architects, Architecture Firms & Interior Designers If you are beginning your SEO journey as an architectural firm owner, this simple SEO guide for architects is all you need to get the ball rolling. READ THE GUIDE SEO for Accountants, Accounting Firms & Bookkeepers Are you an accounting and bookkeeping firm looking to improve your rankings with results-driven SEO tips and advice? Then, look no further! READ THE GUIDE SEO for Dentists & Dental Clinic Websites Attract more patients from Google using results-driven SEO practices. Generate more leads via SEO and get a FREE audit and FREE initial consultation! READ THE GUIDE --- ### Terms of Use - Published: 2018-05-07 - Modified: 2023-12-29 - URL: https://georgepapatheodorou.com/terms-of-use/ WARNING: THESE TERMS OF USE AND ALL OTHER DOCUMENTATION ON OUR WEBSITE ARE PROTECTED AND MONITORED 24/7 BY SOPHISTICATED PLAGIARISM AND COPYRIGHT INFRINGEMENT DETECTION SOFTWARE, DOCUMENT TRACKING AND ALERTS, INCLUDING, WITHOUT LIMITATION, COPYSCAPE. WE ENFORCE OUR LEGAL RIGHTS AGAINST ANY UNAUTHORISED COPYING OR USE OF OUR WEBSITE DOCUMENTATION AND PROSECUTE ANY INFRINGEMENT TO THE MAXIMUM EXTENT PERMITTED BY LAW. These Terms of Use, and any documents referred to herein, set out the terms and conditions on which you are permitted to use my website, georgepapatheodorou. com (my website). By using my website, you agree to be bound by, and to comply with, these Terms of Use. The effective date of these Terms of Use is 7 May 2018. Please read these Terms of Use carefully. I recommend that you print off a copy of these Terms of Use and any future versions in force from time to time for your records. YOUR ATTENTION IS PARTICULARLY DRAWN TO CLAUSES 14 (EXCLUSIONS AND LIMITATIONS OF LIABILITY), 15 (INDEMNIFICATION), 16 (DISCLAIMERS) AND 17 (AGE RESTRICTIONS ON USE OF MY WEBSITE). If for any reason whatsoever you do not agree to these Terms of Use or do not wish to be bound by them, you must not access or use my website. Contents 1. My details 2. Your responsibility for others who access my website using your device(s) or internet connection 3. Other documents governing your use of my website 4. Availability of my website 5. Changes I may make to these Terms of Use and other documentation 6. Your account details 7. Ownership of material on my website 8. Information and content on my website provided on non-reliance basis 9. Permitted use of materials on my website 10. Prohibited uses of my website 11. Viruses and other harmful content 12. Links to other websites 13. Links to my website 14. EXCLUSIONS AND LIMITATIONS OF LIABILITY 15. INDEMNIFICATION 16. DISCLAIMERS 17. AGE RESTRICTIONS ON USE OF OUR WEBSITE 18. Governing law and jurisdiction 19. Copyright, Credit & Logo 1. My details 1. 1 Georgios Papatheodorou (I, we, our and us) operates the website. 1. 2 Georgios Papatheodorou is a sole trader / freelancer. George Papatheodorou is the trading name of Georgios Papatheodorou. 1. 3 My contact telephone number is +44 744 70 700 13 and my contact email address is gpapatheodorou@gmail. com. 2. Your responsibility for others who access our website using your device(s) or internet connection You must ensure that any persons who access my website on your computer(s) or device(s), or who are permitted or able to access my website on your computer(s) or device(s) or using your internet connection, are aware of these Terms of Use and all other documentation referred to in them, and that such persons also agree to be bound by and to comply with these Terms of Use. If for any reason whatsoever, such persons do not agree to these Terms of Use or do not wish to be bound by them, they must not access or use my website. 3. Other documents governing your use of my website 3. 1 In addition to these Terms of Use, your use of my website is also governed by the following documents: (a) My privacy policy, which is available at https://georgepapatheodorou. com/privacy-policy/. My privacy policy governs our use of your personal information. It sets out the types of personal information I collect, the reasons I collect it, how I use it, where I may pass it on to any third parties, in what circumstances, and for what reasons, and any other relevant information relating to our use and/or processing of your personal information and your rights in relation to your personal information. (b) Our cookies policy, which is available at https://georgepapatheodorou. com/cookies-policy/. My cookies policy governs the use of cookies and similar technologies on my website. It sets out the types of cookies I use, the purposes for which I use them, the circumstances in which I may place cookies on your computer, device, or browser, and other relevant information relating to cookies, such as how to change your preferences to accept or reject cookies. (c) My terms of sale, which are available at https://georgepapatheodorou. com/terms-of-sale/. My terms of sale govern any purchases or orders you make for services on my website. They set out the status of any orders placed, the contract terms relating to delivery and/or performance of those orders, any exclusions that apply to you and other relevant terms relating to my supply of services or digital content. 3. 2 By accessing and using my website, you agree to be bound by the terms and conditions contained in these Terms of Use, you consent to our processing of your personal information in accordance with our privacy policy, and you consent to our use of cookies in accordance with our cookies policy. 3. 3 If you do not consent to the practices set out in these Terms of Use, our privacy policy and/or our cookies policy, you must not use our website. 4. Availability of my website 4. 1 I make no representations and provide no warranties that: (a) the website will be made available at any specific time or from any specific geographical location; (b) your access to the website will be continuous or uninterrupted; or (c) the website will be accessible or optimised on all browsers, computers, tablets, phones or viewing platforms. 4. 2 I reserve the right to suspend access to all or part of the website for any reason, including for business or operational reasons, such as improving the appearance or functionality of the website, content updates, periodic maintenance, or to resolve any issues that I become aware of. Wherever I anticipate that I need to suspend access to the website for a considerable period of time, I will try to provide you with prior notice where reasonably practicable. 4. 3 My website is provided for users in the United Kingdom only. Although it may be possible to access the website from other countries, I make no representation that my website is compliant with any legal requirements in force in any jurisdiction other than the United Kingdom, or that the content available on the website will be appropriate for users in other countries or states. 5. Changes I may make to these Terms of Use and other documentation 5. 1 I reserve the right to update these Terms of Use, my privacy policy, my cookies policy, and any other documentation referred to in any of these documents from time to time. I may change my Terms of Use and other documentation for any reason, including: (a) to reflect any changes in the way I carry out my business; (b) to account for any changes I make to my website, including, without limitation, any new features or functionality I provide, any adjustments to the means by which I provide notices to you, or any changes in the content, purpose or availability of the website; (c) to accurately describe my current data processing activities so that you are kept up to date with my latest practices; (d) to inform you of any changes in the way that I use cookies or similar information-gathering technologies; or (e) to ensure that my documentation complies and remains compliant with any and all current and future applicable laws, regulations and official guidance. 5. 2 If required by law, I will provide you with notice of any changes in these Terms of Use or the other documentation referred to in them by posting a notice on the website and/or by posting an updated version of these Terms of Use or other such documentation on my website with a new effective date stated at the beginning of them. 5. 3 By continuing to access my website after I have updated my Terms of Use, my privacy policy and/or my cookies policy, you agree to be bound by that updated version. 5. 4 You must check these Terms of Use and all other documentation referred to in them each time you access my website in order to ensure that you are aware of the terms that apply to you at that time. 5. 5 The date that these Terms of Use and or any other documents (including my privacy policy and cookies policy) were last amended is set out at the top of that document and is described as that document’s “effective date”. 6. Your account details 6. 1 If I provide you with account information such as a user name, identification number, account code and/or password, you must keep such information confidential and secret and not disclose it to anyone. All account information is provided for use of the named account holder only, and not for any other person. You are responsible for any consequences of unauthorised access to your account due to any disclosure of your account information to any third party. 6. 2 Where I provide you with the option to select your own login information, including a password, we recommend that you supply login information unique to your own use of this website, and do not use information from other accounts you may hold with other websites or any easily discoverable personal information. You are responsible for any consequences of unauthorised access to your account due to any disclosure of your login information to any third party. 6. 3 You must never use another user’s account without permission. When creating your account, you must provide accurate and complete information. You agree that you will not solicit, collect or use the login credentials of other individuals. We prohibit the creation of, and you agree that you will not create, an account for anyone other than yourself. You also represent that all information you provide to me upon registration and at all other times will be true, accurate, current, and complete. You agree to update your information as necessary to maintain its truth and accuracy. 6. 4 I reserve the right to withdraw access to your account without notice for any actual or suspected breach of these Terms of Use or any other documentation referred to in them, including, without limitation, where I suspect that there has been unauthorised access to your account, or any unauthorised disclosure of your login information. 6. 5 If you know or suspect that the confidentiality of your login information has been compromised, for example, by the disclosure of such information to any third party, you must immediately change your password. If you are unable to change your password, you must immediately notify me by email, at gpapatheodorou@gmail. com. 7. Ownership of material on my website 7. 1 All trade marks, service marks, trade names, logos, copyright and other intellectual property rights in my website and its content are either owned by me or licensed to me. All such rights are protected by intellectual property laws around the world and all rights are reserved. Any use of the website and its contents, other than as specifically authorised herein, is strictly prohibited. Any rights not expressly granted herein are reserved by us. 7. 2 The trade marks, service marks, trade names, logos and other branding owned by third parties and used or displayed on or via my website (collectively, “Third Party Mark(s)”) may be trade marks of their respective owners who may or may not endorse or be affiliated with or connected with me. Except as expressly provided in these Terms of Use, or in terms provided by the owner of a Third Party Mark, nothing in these Terms of Use or on or via the website should be construed as granting, by implication, estoppel, or otherwise, any licence or right to use any of our or any Third Party Marks that are used or displayed on the website, without the respective owner’s prior written permission, in each instance. All goodwill generated from the use of our trade marks will benefit us exclusively. 8. Information and content on my website provided on non-reliance basis 8. 1 My website is made available to you in order to provide you with general information about me, my business, and any services that I offer from time to time. I do not make my website available for any other purposes, except as expressly provided in these Terms of Use. 8. 2 The content on my website is not intended to be construed as advice. You must not rely on any of the content of our website for any purposes whatsoever and you must seek your own independent professional advice before deciding to take any course of action on the basis, whether in whole or in part, of any of the content available on my website from time to time. 8. 3 I make no representations and provide no warranties whatsoever, whether express or implied, that any of the content or materials available on my website are accurate, up-to-date or complete. 8. 4 Where I display discounts, time limits or any other special terms applicable to the services on my website from time to time, these shall constitute invitations to treat, not contractual offers and, where time limits or other special terms apply, such terms shall only represent my intention to apply such terms at that point in time and I reserve the right to amend, revise, cancel, extend or take any other action in relation to such discounts, time limits and special terms at any point and for any reason I deem appropriate, in my sole discretion. 8. 5 Nothing in these Terms of Use shall act to exclude or limit any of your statutory or legal rights to the extent that they cannot be excluded or limited by these Terms of Use. 9. Permitted use of materials on my website 9. 1 The content on my website is provided for your personal, private and non-commercial use only. You may print or share the content from my website for lawful personal purposes, private or non-commercial purposes, and you may also make others within your organisation aware of the content on my website. You may not otherwise extract, reproduce or distribute the content of my website without my prior written consent. 9. 2 Whenever you print, download, share or pass on content from my website to others, you must not make any additions or deletions or otherwise modify any text from my website, you must not alter or change in any way any images, media or graphics from my website in any way, you may not remove any accompanying text from such images, media or graphics, and you must ensure that all content passed on to any third party is an accurate representation of the content as it appears on my website. 9. 3 You are prohibited from using any robots, spiders, data mining or scraping technology or any similar third party tools for the extraction or reproduction of any data or content from my website without our prior written consent. 9. 4 Whenever you pass on any content or materials from my website to anyone, you must acknowledge me as the authors of such content or materials (or any other authors wherever credited by me) at the time when you pass on such content or materials. 10. Prohibited uses of my website 10. 1 You must not reproduce, duplicate, copy or resell any part of my website or any content from or of my website, save and except to the extent expressly permitted in these Terms of Use. 10. 2 You must not, without my prior written consent, access, interfere with, damage or disrupt in any way my website or any part of it, my systems, any of my hardware or equipment or any networks on which my website is hosted, any software that I use to create or modify the website or to make the website available to you, or any hardware, equipment, network, server, software or technology owned or operated by me or any third party. 10. 3 You must use my website for lawful purposes only and in accordance with these Terms of Use. You must not use my website: (a) for any purpose that is unlawful or that in any way breaches any applicable laws or regulations, whether local, national or international; (b) for any fraudulent purposes whatsoever; (c) to conduct any unsolicited or unauthorised advertising or direct or indirect marketing to anyone by any means, or to otherwise spam, communicate with or market to anyone any goods, services or business not authorised by me; (d) to upload, host or transmit any viruses, malware, adware, spyware, worms, Trojan horses, keystroke loggers, spyware, logic bombs, time bombs or any other harmful programs or code which could adversely affect the use or operation of the website, our hardware or systems, or the computers, tablets, phones or other devices of any users or other third parties, or to upload any content or materials containing any such content; (e) to communicate with, harm or attempt to harm children in any way; or (f) in any way or for any purpose that breaches these Terms of Use or the terms of any of the documents these Terms of Use refer to. 10. 4 You must not submit to me any personal information about you if you are under the age of 18 or about any other person who is either: (a) under the age of 18; or (b) if they are aged 18 or above, where you have not received their prior written consent to submit personal information about them to me. 11. Viruses and other harmful content 11. 1 I do not guarantee that my website does not contain viruses or other malicious software. 11. 2 I shall not be responsible for any bugs or viruses on my website, any such software that might be transferred to your computer from my website, or any consequences which the presence or operation of such programs may have. 11. 3 You must ensure that you have in place up-to-date and effective anti-virus protection on your computer or other browsing device. 11. 4 You must not upload or otherwise introduce to my website any viruses, malware, spyware, adware, Trojan horses, worms, logic bombs, time bombs, keystroke loggers or any other programs or code that is harmful or malicious. 11. 5 You must not use any third parties, software or technology to attempt to gain unauthorised access to my website, my servers, systems, hardware, software or data. 11. 6 You must not attempt to perform any denial of service type attack on my website. 11. 7 You must not perform any action which would contravene the Computer Misuse Act 1990. 11. 8 We may report any breach or suspected breach of this clause 11 (Viruses and other harmful content) to the relevant authorities and may disclose your identity. 12. Links to other websites 12. 1 Links to third party content or websites may appear on my website from time to time. I am not responsible for the content of any websites accessible via any link(s) on my website. All content on third party websites is outside of my control and I do not represent or warrant that such content is related to me our my website, suitable or appropriate for use or viewing, lawful or accurate. 12. 2 Any third party website accessible via a link on my website may collect and process your personal information. I am not responsible for any target="_blank" rel="noopener">gdprprivacypolicy. org. 19. 3 Where I display the GDPR Privacy Policy logo on my website, this is used to indicate that I have adopted a privacy policy template provided by GDPR Privacy Policy as the basis for this Privacy Policy. --- ### Cookies Policy - Published: 2018-04-24 - Modified: 2023-12-28 - URL: https://georgepapatheodorou.com/cookies-policy/ This Cookies Policy is effective from 7 May 2018 WARNING: THIS COOKIES POLICY AND ALL OTHER DOCUMENTATION ON OUR WEBSITE ARE PROTECTED AND MONITORED 24/7 BY SOPHISTICATED PLAGIARISM AND COPYRIGHT INFRINGEMENT DETECTION SOFTWARE, DOCUMENT TRACKING AND ALERTS, INCLUDING, WITHOUT LIMITATION, COPYSCAPE. WE ENFORCE OUR LEGAL RIGHTS AGAINST ANY UNAUTHORISED COPYING OR USE OF OUR WEBSITE DOCUMENTATION AND PROSECUTE ANY INFRINGEMENT TO THE MAXIMUM EXTENT PERMITTED BY LAW. This Cookies Policy sets out the basis on which I, Georgios Papatheodorou (trading as George Papatheodorou), use cookies and similar technologies on or in relation to my website, georgepapatheodorou. com (my website). This Cookies Policy is effective from 7 May 2018. "Essential" cookies are automatically placed on your computer or device when you access my website or take certain actions on my website. "Non-essential" cookies and other technologies are only placed on your computer or device if you have consented to me doing so. You consent to me placing non-essential cookies on your computer or device by continuing to use my website with your browser settings set to accept cookies. For information on the difference between essential and non-essential cookies, see the section below entitled "About cookies". For information on how you consent and how you can withdraw your consent to me placing non-essential cookies and other technologies on your computer or device, see the section below entitled "How to accept or reject cookies". About Cookies What are cookies Cookies are small data files sent by a website’s server to a web browser, processor memory or hard drive and stored there. They can be used for a range of different purposes, such as customising a website for a particular user, helping a user navigate a website, improving that user’s website experience, and storing that user’s preferences and login information. Essential & non-essential cookies Cookies can be classified as either ‘essential’ or ‘non-essential’. Essential cookies: these are cookies that are either:– used solely to carry out or facilitate the transmission of communications over a network; or– strictly necessary to provide an online service (e. g. my website or a service on my website) which you have requested. Non-essential cookies: these are any cookies that do not fall within the definition of essential cookies, such as cookies used to analyse your behaviour on a website (“analytical” cookies) or cookies used to display advertisements to you (“advertising” cookies). Session & persistent cookies Cookies can be classified as either “session” or “persistent”, depending on how long they last after they are placed on your browser. Session cookies: session cookies last for as long as you keep your browser open. They expire when you close your browser. Persistent cookies: persistent cookies expire at a fixed point in time or if you manually delete them from your browser, whichever occurs first. First & third party cookies Cookies can be classified as “first party” or “third party”. First party cookies: these are cookies placed on your device by our website domain. Third party cookies: these are cookies placed on your device by third party website domains. If you require further information about cookies in general, please visit www. allaboutcookies. org. Cookies used on my website List of cookies used How to accept or reject cookies There are a number of different ways in which you can accept or reject some or all cookies. Some of the main methods of doing so are described below. You are welcome to block the use of some or all of the cookies I use on my website. However, please be aware that doing so may impair my website and its functionality or may even render some or all of it unusable. You should also be aware that clearing all cookies from your browser will also delete any cookies that are storing your preferences, for example, whether you have accepted cookies on a website or any cookies that are blocking other cookies. You can find more detailed information about cookies and adjusting your browser settings by visiting www. allaboutcookies. org. Changing your browser settings You can accept or reject some or all cookies (for example, blocking all third party cookies) by adjusting your browser settings. If you do not know how to do this, the links below set out information about how to change your browser settings for some of the most commonly used web browsers:– Google Chrome– Mozilla Firefox– Microsoft Internet Explorer– Apple SafariSome browsers, such as Chrome and Firefox, allow you to change your settings to browse in “incognito” mode, limiting the amount of data placed on your machine and automatically deleting any persistent cookies placed on your device when you finish your browsing session. There are also many third party applications which you can add to your browser to block or manage cookies. Google Analytics opt-out browser add-on You can opt out of Google Analytics tracking by installing the browser add-on which is available here Clearing existing cookies To clear cookies that have previously been placed on your browser, you should select the option to clear your browsing history and ensure that the option to delete or clear cookies is included when you do so. Using the option provided in the "List of cookies used" tab above You can change / withdraw your consent at any time using the options provided by Cookiebot in the “List of cookies used” tab under the “Cookies used on my website” section above. Copyright, credit and logo The copyright in this Cookies Policy is either owned by, or licensed to, me and is protected by copyright laws around the world and copyright protection software. All intellectual property rights in this document are reserved. Where I display the GDPR Privacy Policy logo on my website, this is used to indicate that I have adopted a privacy policy template provided by GDPR Privacy Policy as the basis for this Privacy Policy. --- ### Privacy Policy - Published: 2018-04-22 - Modified: 2024-03-05 - URL: https://georgepapatheodorou.com/privacy-policy/ WARNING: THIS PRIVACY POLICY AND ALL OTHER DOCUMENTATION ON OUR WEBSITE ARE PROTECTED AND MONITORED 24/7 BY SOPHISTICATED PLAGIARISM AND COPYRIGHT INFRINGEMENT DETECTION SOFTWARE, DOCUMENT TRACKING AND ALERTS, INCLUDING, WITHOUT LIMITATION, COPYSCAPE. WE ENFORCE OUR LEGAL RIGHTS AGAINST ANY UNAUTHORISED COPYING OR USE OF OUR WEBSITE DOCUMENTATION AND PROSECUTE ANY INFRINGEMENT TO THE MAXIMUM EXTENT PERMITTED BY LAW. This Privacy Policy sets out how I, Georgios Papatheodorou (trading as George Papatheodorou), collect, store and use information about you when you use or interact with my website, https://georgepapatheodorou. com (my website) and where I otherwise obtain or collect information about you. This Privacy Policy is effective from 7 May 2018. For ease of reference, this Privacy Policy is divided in two sections: a summary privacy policy and the full privacy policy. If you have any questions about this Privacy Policy, please contact me by sending an email to gpapatheodorou@gmail. com. SUMMARY PRIVACY POLICY View summary This section summarises how I obtain, store and use information about you. It is intended to provide a very general overview only. It is not complete in and of itself and it must be read in conjunction with the corresponding full section of this Privacy Policy. Data controller: Georgios PapatheodorouHow I collect or obtain information about you: when you provide it to me (e. g. by contacting me, perform the automated website audit, reply to my onboarding questionnaire, use the live chat or subscribe for my newsletter) and from your use of my website, using cookies. Information I collect: name, contact details, IP address, information from cookies, information about your computer or device (e. g. device and browser type), information about how you use our website (e. g. which pages you have viewed, the time when you view them and what you clicked on, the geographical location from which you accessed our website (based on your IP address), company name or business name (if applicable), and VAT number (if applicable). How I use your information: for administrative and business purposes (particularly to contact you and process subscriptions you set on my website), to improve my business and website, to advertise my services, to analyse your use of my website, and in connection with our legal rights and obligations. Disclosure of your information to third parties: only to the extent necessary to run my business, to our service providers, to fulfil any contracts I enter into with you, and where required by law or to enforce our legal rights. Do I sell your information to third parties (other than in the course of a business sale or purchase or similar event): No How long I retain your information: for no longer than necessary, taking into account any legal obligations I have (e. g. to maintain records for tax purposes), any other legal basis I have for using your information (e. g. your consent, performance of a contract with you or my legitimate interests as a business) and certain additional factors described in the main section below entitled “How long I retain your information. ” How I secure your information: using appropriate technical and organisational measures such as storing your information on secure servers, encrypting transfers of data to or from our server using Secure Sockets Layer (SSL) technology, only granting access to your information where necessary. Use of cookies: I use cookies on my website including essential, functional and analytical cookies. For more information, please visit my Cookies Policy. Transfers of your information outside the European Economic Area: in certain circumstances we transfer your information outside of the European Economic Area, including to the United States of America. Where we do so, we will ensure appropriate safeguards are in place, including, for example, that the third parties we use who transfer your information outside the European Economic Area have self-certified themselves as compliant with the EU-U. S. Privacy Shield. Your rights in relation to your information:– to access your information and to receive information about its use– to have your information corrected and/or completed– to have your information deleted– to restrict the use of your information– to receive your information in a portable format– to object to the use of your information– to withdraw your consent to the use of your information– to complain to a supervisory authoritySensitive personal information: I do not knowingly or intentionally collect what is commonly referred to as “sensitive personal information”. Please do not submit sensitive personal information about you to me. For more information, please see the main section below entitled “Sensitive Personal Information”. FULL PRIVACY POLICY My details Data Controller The data controller in respect of my website is Georgios Papatheodorou. You can contact the data controller by writing to Georgios Papatheodorou, 172 Pall Mall, Leigh-on-Sea – Essex, SS9 1RB or sending an email to gpapatheodorou@gmail. com. If you have any questions about this Privacy Policy, please contact the data controller. Information I collect when you visit my website I collect and use information from website visitors in accordance with this section and the section entitled "Disclosure and additional uses of your information". Web server log information I use a third party server / hosting company to host my website called Online. net, the privacy policy of which is available here. My website server automatically logs the IP address you use to access my website as well as other information about your visit such as the pages accessed, information requested, the date and time of the request, the source of your access to my website (e. g. the website or URL (link) which referred you to my website), and your browser version and operating system. My server is located in France. Use of website server log information for IT security purposesMy third party hosting provider stores server logs to ensure network and IT security and so that the server and website remain uncompromised. This includes analysing log files to help identify and prevent unauthorised access to our network, the distribution of malicious code, denial of services attacks and other cyber attacks, by detecting unusual or suspicious activity. Unless we are investigating suspicious or potential criminal activity, we do not make, nor do we allow our website server provider to make any attempt to identify you from the information collected via server logs. Legal basis for processing: compliance with a legal obligation to which we are subject (Article 6(1)(c) of the General Data Protection Regulation). Legal obligation: I have a legal obligation to implement appropriate technical and organisational measures to ensure a level of security appropriate to the risk of our processing of information about individuals. Recording access to our website using server log files is such a measure. Legal basis for processing: our legitimate interests (Article 6(1)(f) of the General Data Protection Regulation). Legitimate interests: we have a legitimate interest in using your information for the purposes of ensuring network and information security. Use of website server log information to analyse website use and improve my websiteI use the information collected by our website server logs to analyse how my website users interact with my website and its features. For example, we analyse the number of visits and unique visitors we receive, the time and date of the visit, the location of the visit and the operating system and browser used. I use the information gathered from the analysis of this information to improve my website. For example, I use the information gathered to change the information, content and structure of my website and individual pages based according to what users are engaging most with and the duration of time spent on particular pages on my website. Legal basis for processing: my legitimate interests (Article 6(1)(f) of the General Data Protection Regulation). Legitimate interest: improving my website for my website users and getting to know my website users’ preferences so my website can better meet their needs and desires. Cookies Cookies are data files which are sent from a website to a browser to record information about users for various purposes. I use cookies, including essential, functional and analytical cookies. For further information on how we use cookies, please see my cookies policy. You can reject some or all of the cookies I use on or via my website by changing your browser settings, but doing so can impair your ability to use my website or some or all of its features. For further information about cookies, including how to change your browser settings and other ways in which you can reject cookies, please visit www. allaboutcookies. org or see my cookies policy. Information I collect when you contact me I collect and use information from individuals who contact me in accordance with this section and the section entitled "Disclosure and additional uses of your information". Email When you send an email to the email address displayed on my website I collect your email address and any other information you provide in that email (such as your name, telephone number and the information contained in any signature block in your email). Legal basis for processing: my legitimate interests (Article 6(1)(f) of the General Data Protection Regulation). Legitimate interest(s): responding to enquiries and messages we receive and keeping records of correspondence. Legal basis for processing: necessary to perform a contract or to take steps at your request to enter into a contract (Article 6(1)(b) of the General Data Protection Regulation). Reason why necessary to perform a contract: where your message relates to me providing you with services or taking steps at your request prior to providing you with my services (for example, providing you with information about such services), I will process your information in order to do so). Transfer and storage of your information: I use a third party email provider (Google / Gmail) to store emails you send me. Contact Form When you contact me using my contact form, I collect the following information: your name, email address and any information you include in the message field. If you do not provide the mandatory information required by my contact form, you will not be able to submit the contact form and I will not receive your enquiry. Legal basis for processing: my legitimate interests (Article 6(1)(f) of the General Data Protection Regulation)Legitimate interest(s): responding to enquiries and messages I receive and keeping records of correspondence. Legal basis for processing: necessary to perform a contract or to take steps at your request to enter into a contract (Article 6(1)(b) of the General Data Protection Regulation). Reason why necessary to perform a contract: where your message relates to me providing you with services or taking steps at your request prior to providing you with my services (for example, providing you with information about such services), I will process your information in order to do so). Transfer and storage of your information: Messages you send me via my contact form will be stored on my web server in France. Onboarding questionnaire When you contact me using my onbarding questionnaire, I collect the following information: your name, business name (if applicable), email address, phone, billing address, info regarding the service enquired and any information you include in the message field. If you do not provide the mandatory information required by my onboarding quistionnaire, you will not be able to submit the form and I will not receive your enquiry. Legal basis for processing: my legitimate interests (Article 6(1)(f) of the General Data Protection Regulation)Legitimate interest(s): responding to enquiries and messages I receive and keeping records of correspondence. Legal basis for processing: necessary to perform a contract or to take steps at your request to enter into a contract (Article 6(1)(b) of the General Data Protection Regulation). Reason why necessary to perform a contract: where your message relates to me providing you with services or taking steps at your request prior to providing you with my services (for example, providing you with information about such services), I will process your information in order to do so). Transfer and storage of your information: Messages you send me via my onboarding questionnaire form will be stored on my web server in France. Phone When you contact me by phone, I collect your phone number and any information provide to me during your conversation with me. I do not record phone calls. Legal basis for processing: my legitimate interests (Article 6(1)(f) of the General Data Protection Regulation) Legitimate interest(s): responding to enquiries and messages I receive and keeping records of correspondence. Transfer and storage of your information: Information about your call, such as your phone number and the date and time of your call, is processed by 3 – their privacy policy can be found here. Post If you contact me by post, I will collect any information you provide to me in any postal communications you send me. Legal basis for processing: my legitimate interests (Article 6(1)(f) of the General Data Protection Regulation)Legitimate interest(s): responding to enquiries and messages I receive and keeping records of correspondence. Transfer and storage of your information: information you send me by post is stored in the United Kingdom. Information I collect when you interact with my website E-Newsletter & Spin to win pop up When you sign up for my e-newsletter to receive information, news and offers about my services on my website or play Spin to Win, I only collect your email address. Legal basis for processing: your consent (Article 6(1)(a) of the General Data Protection Regulation). Consent: you give your consent to me sending you my e-newsletter by signing up to receive it using the steps described above. Transfer and storage of your information: I use a third party service to send out our e-newsletter and administer our mailing list, called MailChimp. You can access their privacy policy here. Information you submit to subscribe for my newsletter will be stored outside the European Economic Area on MailChimp’s servers in the United States of America. For further information about the safeguards used when your information is transferred outside the European Economic Area, see the section of this privacy policy below entitled “Transfers of your information outside the European Economic Area”. Information I collect when you subscribe to any of the available paid plans Information required after subscription When you subscribe to my paid service plans on my website, I will collect the following mandatory information: name, email address, phone number, billing address, company name (if applicable), VAT number (if applicable). If you do not provide this information, I will not be able to invoice you for the service you subscribed on my website or enter into a contract with me. Legal basis for processing: necessary to perform a contract (Article 6(1)(b) of the General Data Protection Regulation). Reason why necessary to perform a contract: I need the mandatory information collected to establish who the contract is with and to contact you to fulfil my obligations under the contract, including sending you invoices and order confirmations. Legal basis for processing: compliance with a legal obligation (Article 6(1)(c) of the General Data Protection Regulation). Legal obligation: I have a legal obligation to issue you with an invoice for the services you purchased from me. Legal basis for processing: I collect this personal data in our legitimate interests of more easily and effectively contacting you in relation to your subscription (Article 6(1)(f) of the General Data Protection Regulation). Processing your payment By subscribing to any of the paid plans on my website you will need to make payment for services you have ordered. In order to process your payment I use PayPal. Your payment will be processed by this payment provider. Legal basis for processing: necessary to perform a contract (Article 6(1)(b) of the General Data Protection Regulation). Reason why necessary to perform a contract: to fulfil your contractual obligation to pay for the services you have ordered from me. Third party payment processor: the third party payment processor I use (PayPal) collects, use and process your information, including payment information, in accordance with their privacy policies. You can access their privacy policy here. Transfer and storage of your information: PayPal may transfer information relating to your transaction and the processing of your transaction outside the European Economic Area. Where they do so, they will put appropriate safeguards in place. For further information about the safeguards used when your information is transferred outside the European Economic Area, see the section of this privacy policy below entitled “Transfers of your information outside the European Economic Area”. How I collect or obtain information about you from third parties Information received from third parties Generally, I do not receive information about you from third parties. The third parties from which I receive information about you will generally include other businesses and clients I work with from time to time who may recommend my services to you. These could be businesses in any industry, sector, sub-sector or location. It is also possible that third parties with whom I have had no prior contact may provide me with information about you. Information I obtain from third parties will generally be your name and contact details, but will include any additional information about you which they provide to me. Legal basis for processing: necessary to perform a contract or to take steps at your request to enter into a contract (Article 6(1)(b) of the General Data Protection Regulation). Reason why necessary to perform a contract: where a third party has passed on information about you to me (such as your name and email address) in order for me to provide services to you, I will process your information in order to take steps at your request to enter into a contract with you and perform a contract with you (as the case may be). Legal basis for processing: consent (Article 6(1)(a) of the General Data Protection Regulation). Consent: where you have asked that a third party to share information about you with me and the purpose of sharing that information is not related to the performance of a contract or services by me to you, I will process your information on the basis of your consent, which you give by asking the third party in question to pass your information on to me. Legal basis for processing: my legitimate interests (Article 6(1)(f) of the General Data Protection Regulation). Legitimate interests: where a third party has shared information about you with me and you have not consented to the sharing of that information, I will have a legitimate interest in processing that information in certain circumstances. For example, I would have a legitimate interest in processing your information to perform my obligations under a sub-contract with the third party, where the third party has the main contract with you. My legitimate interest is the performance of my obligations under our sub-contract. Similarly, third parties may pass on information about you to me if you have infringed or potentially infringed any of my legal rights. In this case, I will have a legitimate interest in processing that information to investigate and pursue any such potential infringement. Where I receive information about you in error: If I receive information about you from a third party in error and/or I do not have a legal basis for processing that information, I will delete your information. Information obtained by me from third parties In certain circumstances (for example, to verify the information I hold about you or obtain missing information I require to provide you with a service) I will obtain information about you from certain publicly accessible sources, both EU and non-EU, such as Companies House, online customer databases, business directories, media publications, social media, and websites (including your own website if you have one). I may do this, for example, if I have insufficient information to be able to contact you or to better understand your business. Legal basis for processing: necessary to perform a contract or to take steps at your request to enter into a contract (Article 6(1)(b) of the General Data Protection Regulation). Reason why necessary to perform a contract: where you have entered into a contract or requested that I enter into a contract with you, in certain circumstances, I will obtain information about you from public sources in order to enable me to understand your business and provide services to you to a sufficient standard. For example, I would obtain and/or verify your email address from your website or from a directory where you ask me to send you information by email but I do not possess the information or I need to confirm that I have recorded your email address correctly. Legal basis for processing: my legitimate interests (Article 6(1)(f) of the General Data Protection Regulation). Legitimate interests: in certain circumstances, I will have a legitimate interest in obtaining information about you from public and private sources. For example, if you have infringed or I suspect that you have infringed any of my legal rights, I will have a legitimate interest in obtaining and processing information about you from such sources in order to investigate and pursue any suspected or potential infringement. Disclosure and additional uses of your information Disclosure and use of your information for legal reasons Indicating possible criminal acts or threats to public security to a competent authorityIf I suspect that criminal or potential criminal conduct has been occurred, I will in certain circumstances need to contact an appropriate authority, such as the police. This could be the case, for instance, if I suspect that a fraud or a cyber crime has been committed or if I receive threats or malicious communications towards me or third parties. I will generally only need to process your information for this purpose if you were involved or affected by such an incident in some way. Legal basis for processing: my legitimate interests (Article 6(1)(f) of the General Data Protection Regulation). Legitimate interests: preventing crime or suspected criminal activity (such as fraud). . In connection with the enforcement or potential enforcement my legal rightsI will use your information in connection with the enforcement or potential enforcement of my legal rights, including sharing information with debt collection agencies if you do not pay amounts owed to me when you are contractually obliged to do so. My legal rights may be contractual (where I have entered into a contract with you) or non-contractual (such as legal rights that I have under copyright law or tort law). Legal basis for processing: my legitimate interests (Article 6(1)(f) of the General Data Protection Regulation). Legitimate interest: enforcing my legal rights and taking steps to enforce my legal rights. . In connection with a legal or potential legal dispute or proceedingsI may need to use your information if I am involved in a dispute with you or a third party for example, either to resolve the dispute or as part of any mediation, arbitration or court resolution or similar process. Legal basis for processing: my legitimate interests (Article 6(1)(f) of the General Data Protection Regulation). Legitimate interest(s): resolving disputes and potential disputes. . For ongoing compliance with laws, regulations and other legal requirementsI will use and process your information in order to comply with legal obligations to which I am subject. For example, I may need to disclose your information pursuant to a court order or subpoena if I receive one or to the National Crime Agency in connection with suspected or potential money laundering matters. Legal basis for processing: compliance with a legal obligation (Article 6(1)(c) of the General Data Protection Regulation). Legal obligation(s): legal obligations to disclose information which are part of the laws of England and Wales or if they have been integrated into the United Kingdom’s legal framework (for example in the form of an international agreement which the United Kingdom has signed). Legal basis for processing: my legitimate interests (Article 6(1)(f) of the General Data Protection Regulation). Legitimate interest: where the legal obligations are part of the laws of another country and have not been integrated into the United Kingdom’s legal framework, I have a legitimate interest in complying with these obligations. Disclosure of your information to other third parties I disclose your information to other third parties in specific circumstances, as set out below. . Providing information to Google Inc. Google collects information through our use of Google Analytics on my website. Google uses this information, including IP addresses and information from cookies, for a number of purposes, such as improving its Google Analytics service. Information is shared with Google on an aggregated and anonymised basis. To find out more about what information Google collects, how it uses this information and how to control the information sent to Google, please see the partners page of Google’s privacy policyLegal basis for processing: my legitimate interests (Article 6(1)(f) of the General Data Protection Regulation). Legitimate interest(s): meeting my contractual obligations to Google under my Google Analytics Terms of Service and allowing the Google Analytics to work on our websiteYou can opt out of Google Analytics by installing the browser add-on here. . Sharing your information with a prospective or actual purchaser or seller in the context of a business or asset sale or acquisition by me, a merger or similar business combination event, whether actual or potentialLegal basis for processing: legitimate interests (Article 6(1)(f) of the General Data Protection Regulation). Legitimate interest(s): sharing your information with a prospective purchaser, seller or similar person in order to allow such a transaction to take place. . Sharing your information with third parties, which are either related to or associated with the running of my business, where it is necessary for me to do so. These third parties include my accountants, advisors, affiliates, business partners, independent contractors, and insurersFurther information on each of these third parties is set out below. Legal basis for processing: my legitimate interests (Article 6(1)(f) of the General Data Protection Regulation). Legitimate interest: running and managing my business efficiently. AccountantI share information with my accountant for tax purposes. For example, I share invoices I issue and receive with my accountant for the purpose of completing tax returns and my end of year accounts. My accountant is located in the United Kingdom.   How long I retain your information This section sets out how long I retain your information. I have set out specific retention periods where possible. Where that has not been possible, I have set out the criteria I use to determine the retention period. Specific retention periods Order information: when you place an order for services, I retain that information for a minimum period of six years following the end of the financial year in which you placed your order, in accordance with our legal obligation to keep records for tax purposes under paragraph 6, Schedule 11 of the Value Added Tax Act 1994. Correspondence and enquiries: when you make an enquiry or contact me by email, via my contact or onboarding questionnaire form, I will retain your information for as long as it takes to respond to and resolve your enquiry, and for 12 further months, after which point I will delete your information. Mailing list: I retain the information you used to sign up for our newsletter for as long as you remain subscribed (i. e. you do not unsubscribe) or if I decide to cancel my newsletter service, whichever occurs first. Criteria for determining retention periods In any other circumstances, I will retain your information for no longer than necessary, taking into account the following:– the purpose(s) and use of your information both now and in the future (such as whether it is necessary to continue to store that information in order to continue to perform my obligations under a contract with you or to contact you in the future);– whether I have any legal obligation to continue to process your information (such as any record-keeping obligations imposed by relevant law or regulation);– whether I have any legal basis to continue to process your information (such as your consent);– how valuable your information is (both now and in the future);– any relevant agreed industry practices on how long information should be retained;– the levels of risk, cost and liability involved with me continuing to hold the information;– how hard it is to ensure that the information can be kept up to date and accurate; and– any relevant surrounding circumstances (such as the nature and status of my relationship with you). How I secure your information Measures taken to secure your information I take appropriate technical and organisational measures to secure your information and to protect it against unauthorised or unlawful use and accidental loss or destruction, including:– only sharing and providing access to your information to the minimum extent necessary, subject to confidentiality restrictions where appropriate, and on an anonymised basis wherever possible;– using secure servers to store your information;– verifying the identity of any individual who requests access to information prior to granting them access to information; and– using Secure Sockets Layer (SSL) software or other similar encryption technologies to encrypt any payment transactions you make on or via my website. Transmission of information to me by email Transmission of information over the internet is not entirely secure, and if you submit any information to me over the internet (whether by email, via my website or any other means), you do so entirely at your own risk. I cannot be responsible for any costs, expenses, loss of profits, harm to reputation, damages, liabilities or any other form of loss or damage suffered by you as a result of your decision to transmit information to me by such means. Transfers of your information outside the European Economic Area Email Information you submit to me by email is transferred outside the EEA and stored on Google Inc servers. Country of storage: United States of America. This country is not subject to an adequacy decision by the European Commission. Safeguard(s) used: Google Inc has self-certified its compliance with the EU-U. S. Privacy Shield which is available here. The EU-U. S. Privacy Shield is an approved certification mechanism under Article 42 of the General Data Protection Regulation, which is permitted under Article 46(2)(f) of the General Data Protection Regulation. You can access the European Commission decision on the adequacy of the EU-U. S. Privacy Shield here. Payment processing When you pay for subscription services on my site, information about your order and the processing of your order may be transferred outside the European Economic Area. In details: PayPalPayPal may transfer information they process about your order outside the EEA. Where they do so, they will ensure appropriate safeguards are in place. You can access PayPal’s privacy policy here. Google Analytics Information collected by Google Analytics (your IP address and actions you take in relation to my website) is transferred outside the EEA and stored on Google’s servers. You can access Google’s privacy policy here. Country of storage: United States of America. This country is not subject to an adequacy decision by the European Commission. Safeguard(s) used: Google Inc has self-certified its compliance with the EU-U. S. Privacy Shield which is available here. The EU-U. S. Privacy Shield is an approved certification mechanism under Article 42 of the General Data Protection Regulation, which is permitted under Article 46(2)(f) of the General Data Protection Regulation. You can access the European Commission decision on the adequacy of the EU-U. S. Privacy Shield – Guide To The General Data Protection Regulation– Is My Information Being Handled CorrectlyYou can also find out further information about your rights, as well as information on any limitations which apply to those rights, by reading the underlying legislation contained in Articles 12 to 22 and 34 of the General Data Protection Regulation, which is available  --- ### Wordpress Support Packages > Support packages that keep your website up to date, so you don't need to worry. Upgrade, downgrade or cancel your subscription plan at any time. - Published: 2018-04-21 - Modified: 2024-01-26 - URL: https://georgepapatheodorou.com/wordpress-support-packages/ Support packages that keep your website up to date, so you don't need to worry. Upgrade, downgrade or cancel your subscription plan at any time. We Maintain Your WordPress Investment We mind your website so that you can mind your business. Our team of WordPress experts and performance marketers makes sure technology doesn’t stand in your way. Hosting, updates & backups included We host our websites on powerful servers with high-speed, custom CDN, free SSL for ever, 28 day automatic backups with free restoration service, malware scanning and removal, DDoS protection, PHP 8. X and HTTPS/2 support. Please see the plans below for all features available.   not a one-size-fits-all solution Our packages start from just £47pcm - ideal for bloggers or small businesses who are looking for a little help and want to keep their site safe and up to date. Our bigger plans cover established businesses who rely on their WordPress site as an income generator and want their website fully updated and optimised. Choose a plan that's perfect for your website WSP47 Ideal for bloggers or small businesses who are looking for a little help and want to keep their site safe and up to date ₤ 47 Per Month WordPress Updates - Core, Plugins & Theme (where applicable) FREE Website Migration in 24 Hours World's Fastest WP CDN Daily Backups for the last 28 days + FREE Restoration Service PHP 8. X & HTTPS/2 Support Malware and hackings removed for you - DDoS Protection FREE SSL Certificate for Ever 99. 95% Uptime Guarantee Unlimited Bandwidth 1 GB Storage Space 24hr Trouble Ticketing System Support SUBSCRIBE WSP87 Ideal for established businesses who rely on their WordPress site as an income generator and want their website fully updated and fast ₤ 87 Per Month Everything included in the WSP47 package AND Extreme website load speed optimisation for better SEO performance Extra 2 GB Storage Space - 3 GB in Total SUBSCRIBE WSP127 Ideal for businesses who are also interested to promote their online presence through Search Engine Optimisation (SEO) ₤ 127 Per Month Everything included in the WSP87 package AND On-page Search Engine Optimisation (SEO) Unlimited changes on the website (content, images, minor improvements) - does not include major structural changes SUBSCRIBE --- ### Pay Monthly WordPress Websites > Our WP solutions allow you to enjoy a modern, fully responsive and mobile friendly website with all of the features you need in manageable monthly payments. - Published: 2018-04-14 - Modified: 2024-01-26 - URL: https://georgepapatheodorou.com/pay-monthly-wordpress-website/ Your Dream Website, Now More Accessible Than Ever - Monthly Plans for World-Class WordPress Websites Fully responsive & mobile friendly Our custom WordPress solutions allow you to enjoy a modern, fully responsive and mobile friendly website with all of the features you need including contact forms, social media integration, galleries, blogs and shops in manageable monthly payments. Hosting, updates & backups included We host our websites on powerful servers with high-speed, custom CDN, free SSL for ever, 28 day automatic backups with free restoration service, malware scanning and removal, DDoS protection, PHP 8. X and HTTPS/2 support. Please see the plans below for all features available.   not a one-size-fits-all solution Our streamlined process allows to provide professional, responsive and beautiful websites without any overheads for a low monthly payment. Our designs don’t all look the same because we have a team of skilled professionals doing all of the work. Our packages start from just £27pcm and if you need any custom work, we can provide you with a one-off quote to bolt it onto the site. fall in love with our features SEO Optimised WebsitesOur packages include full on-page SEO as standard. We always follow Google's guidelines and SEO best practices. The results speak for themselves. Updates, Upgrades & SupportWe mind your website so that you can mind your business. Our team of WordPress and marketing experts makes sure technology doesn’t stand in your way. FREE SSL CertificatesSecurity is a top priority for us. We invest a lot in making sure that our services use industry-leading security, like strong HTTPS encryption by default in all our packages. Responsive & Mobile FriendlyWith the majority of internet traffic coming from mobile devices, we optimise for speed and performance to keep your customers and search engines happy. FREE Business EmailsOur email service allows you to send and receive from any of your devices - we’ll even help you set up your email clients if you need assistance. WordPress CMSAfter launching your Wordpress website it needs to regularly be changed and updated. All our packages give you full editorial access to post, manage and edit your own pages and blog posts. Choose a plan that's perfect for your business Starting a new business or looking to elevate your web presence? Then stop thinking and start executing! ONE PAGE Ideal for small websites and landing pages (personal, events, workshops, webinars etc) ₤ 27 Per Month Your Logo, Content & Images on a Single, Fully Responsive & Mobile Friendly Page We host our websites on powerful servers with high-speed, custom CDN, free SSL for ever, 28 day automatic backups with free restoration service, malware scanning and removal, DDoS protection, PHP 8. X and HTTPS/2 support. FREE SSL Certificate Forever 28 Day Automatic Backups with FREE Restoration Service Social Media Sharing Buttons & Social Media Integration On-Page SEO Implementation & Google Indexing Google Search Console & Analytics Setup 24/7 Technical Support Plugins & Theme Update + Core WordPress Upgrades Included for 12 Months Fully Functional WordPress Website - Post, Manage & Edit Your Own Pages + Articles SUBSCRIBE STARTER Ideal for the vast majority of SMEs that want to effectively promote their services ₤ 57 Per Month Your Logo, Content on a 5 Page, Fully Responsive & Mobile Friendly Design We provide: 5 Stock Images Google Business + Bing Places Listings Submission Newsletter Subscription Mechanism Integration Social Media Sharing Buttons & Social Media Integration We host our websites on powerful servers with high-speed, custom CDN, free SSL for ever, 28 day automatic backups with free restoration service, malware scanning and removal, DDoS protection, PHP 8. X and HTTPS/2 support. FREE SSL Certificate Forever 28 Day Automatic Backups with FREE Restoration Service On-Page SEO Implementation & Google Indexing Google Search Console & Analytics Setup 24/7 Technical Support Plugins & Theme Update + Core WordPress Upgrades Included Fully Functional WordPress Website - Post, Manage & Edit Your Own Pages + Articles SUBSCRIBE TOP CHOICE BUSINESS Ideal for larger websites and / or businesses that sell products online ₤ 97 Per Month Your Content on a 10 Page, Fully Responsive & Mobile Friendly Design We provide: Logo Design + 10 Stock Images Online Shop (WooCommerce) with PayPal / Stripe Integration + BACS) Google Business + Bing Places Listings Submission Newsletter Subscription Mechanism Integration Social Media Sharing Buttons & Social Media Integration We host our websites on powerful servers with high-speed, custom CDN, free SSL for ever, 28 day automatic backups with free restoration service, malware scanning and removal, DDoS protection, PHP 8. X and HTTPS/2 support. FREE SSL Certificate Forever 28 Day Automatic Backups with FREE Restoration Service On-Page SEO Implementation & Google Indexing Google Search Console & Analytics Setup 24/7 Technical Support Plugins & Theme Update + Core WordPress Upgrades Included Fully Functional WordPress Website - Post, Manage & Edit Your Own Pages + Articles SUBSCRIBE PAY MONTHLY WORDPRESS WEBSITES Most frequent questions and answers How long does it take to design my website? Usually it takes up to 5 working days to provide you with a homepage design. From there it depends greatly on your requirements, but we usually aim to launch within 4 weeks after you’ve approved all of the project specifics. Do i need to provide the content for my website? Ideally yes. Nobody knows your business like you, so who better to provide the content than you! If you want us to write the content for you we can do that with extra charge. What about logo and images? If you go for the ONE PAGE package you’ll have to provide both the logo and the images. With our STARTER package you’ll have to provide the logo and we provide 5 stock images. Our BUSINESS package include logo design & 10 stock images. In any case, please feel to contact us to discuss your own specific requirements and needs. What if I already have a website? If you already have a website and content that you want to use we can normally transfer this over. In addition to that, we also take care of the website transfer to our server. Can i update my own website? How easy is it? Updating your website is super easy and this is something that we strongly recommend you to do on a regular basis. We use WordPress, the most popular and user-friendly Content Management System (CMS) around. The page builder we use (Elementor) is really intuitive to use and we’re here to help if you ever need a hand updating anything. How long is the contract? Our packages are based on a 12 month minimum commitment. After that period you can either transfer your website on another server of your choice or you can subscribe to one of our hosting & support packages. In case you want your website moved to another server you may do so on your own expenses or request a quote from us. Didn't answer your question? I’m always happy to answer any questions you may have. Please use the form on the contact page and I’ll get back to you ASAP – usually within 4-8 hours. --- ### Blog > Thoughts and opinions on things related to digital marketing & entrepreneurship by George Papatheodorou - Digital Marketing Consultant. - Published: 2016-05-26 - Modified: 2024-05-16 - URL: https://georgepapatheodorou.com/blog/ --- ## Posts ### SEO That Works: A 216.54% Traffic Growth Success Story You Can Replicate > Discover how strategic SEO doubled organic traffic, boosted engagement, and transformed a client’s online presence in just one year. - Published: 2025-01-20 - Modified: 2025-01-20 - URL: https://georgepapatheodorou.com/seo-growth/ - Categories: SEO Discover how strategic SEO doubled organic traffic, boosted engagement, and transformed a client’s online presence in just one year. What if a few targeted SEO strategies could more than double your organic traffic? That’s exactly what I achieved for one of my clients. With my expertise, their organic sessions soared from 35,545 to 112,514 in just one year—an impressive 216. 54% increase. Here’s the breakdown of the 4 key strategies I implemented to deliver these exceptional results. Website Structure and Service Pages I began by optimising the client's website to improve usability, navigation, and search engine visibility. Created 22 New Service Pages I designed and implemented high-converting service pages, each featuring: Clear CTAs to drive conversions. Mobile-responsive designs catering to users across all devices. Strategic internal linking to guide users to relevant pages while boosting SEO. Refreshed Existing Landing Pages By applying proven UX principles, I enhanced existing pages with: Streamlined forms to reduce friction. Compelling above-the-fold content to immediately capture user interest. Optimised CTAs to drive engagement. Improved Menu and Footer Structure I revamped the menu for intuitive navigation and simplified the footer by consolidating essential links. These enhancements were further optimised with schema markup and mobile-first designs to boost search engine rankings. E-E-A-T and Content Enhancements To establish trustworthiness and authority, I focused on building robust E-E-A-T (Experience, Expertise, Authority, Trust) elements across the website. Built Essential E-E-A-T Pages I created foundational pages, including: An engaging “About Us” page to share the client’s story. A “Reviews” page to showcase credibility and build trust. A transparent “Contact Us” page to encourage user interaction. Revamped the Blog with a Modern Layout I implemented a visually engaging blog layout with features such as: A sticky Table of Contents for better user navigation. Relevant, value-packed posts to keep users engaged and establish the client as an industry leader. Social Media Integration Recognising the power of social media in building visibility and search demand, I developed a tailored strategy. Established Branded Social Media Profiles I set up professional, consistent profiles on key platforms to reinforce the client’s online presence. Developed a Social Media Strategy The strategy included regular, engaging posts, campaigns, and seamless website integration to increase both direct and referral traffic. Backlink and Authority Building To solidify the client’s authority in their niche, I employed targeted link-building strategies. Strengthened the Link Profile I acquired high-quality backlinks from niche-relevant websites, focusing on service pages with keyword-rich anchor text. Boosted Industry Authority A robust content plan with thought-provoking, niche-specific blog posts helped establish the client as a thought leader in their sector. The Results Sessions: +216. 54% (35,545 → 112,514) Engaged Users: +162. 47% (25,832 → 67,801) These numbers reflect the tangible impact of a well-executed SEO strategy tailored to the client’s unique goals and audience. Ready to Transform Your Website? These strategies are not only effective — they’re repeatable. Whether you’re looking to drive more traffic or position yourself as a leader in your industry, I can help. Want me to take the guesswork out of SEO? Contact me today for a free audit and actionable game plan tailored to your needs.   --- ### 11 Reasons Why WordPress is the Best CMS for SEO > Explore 11 reasons why WordPress is the best CMS for SEO, from mobile responsiveness and SEO plugins to performance optimisation and schema markup support. - Published: 2024-09-16 - Modified: 2024-09-16 - URL: https://georgepapatheodorou.com/wordpress-best-cms-for-seo/ - Categories: SEO Explore 11 reasons why WordPress is the best CMS for SEO, from mobile responsiveness and SEO plugins to performance optimisation and schema markup support. When selecting a content management system (CMS) for optimising your website for search engines, WordPress consistently ranks as the top choice. Its SEO-friendly features, flexibility, and scalability make it a reliable platform for websites aiming to rank higher on search engine result pages (SERPs). This article outlines 11 technical reasons why WordPress is the best CMS for SEO. 1. Customisable and SEO-Friendly URLs Search engines favour clean, structured URLs, as they provide better readability and relevance for crawlers. WordPress allows full control over URL structure through its permalinks feature, enabling users to create optimised, keyword-rich URLs. Example: Instead of https://example. com/? p=123, WordPress allows you to use https://example. com/optimised-keywords/, enhancing search visibility. Best Practice: Keep URLs concise, descriptive, and keyword-targeted to improve CTR and rankings. 2. Built-in Mobile Responsiveness With Google’s mobile-first indexing, having a mobile-optimised website is a priority. WordPress offers a wide range of mobile-responsive themes that automatically adjust to screen sizes, ensuring a seamless user experience across all devices. Technical Note: Google's algorithm uses mobile responsiveness as a direct ranking factor. Ensuring your theme is mobile-friendly is crucial for modern SEO. 3. Comprehensive Meta Data Management Meta titles and descriptions remain critical for SEO, and WordPress facilitates easy management of this data. With plugins like Yoast SEO and Rank Math, users can add custom meta tags for each page and post, ensuring they target specific keywords effectively. SEO Tip: Use tools like Rank Math SEO’s built-in analysis to optimise meta tags for length, keyword placement, and click-through potential. 4. Fast Loading Times with Performance Optimisation Website speed is a known ranking factor for Google. WordPress supports various performance optimisation methods, including caching plugins like W3 Total Cache and WP Rocket. These plugins reduce server load, improve page load times, and enhance user experience, which is crucial for SEO performance. Technical Advantage: Faster websites reduce bounce rates, increase dwell time, and are favoured by search engine algorithms. 5. SEO-Optimised Themes and Plugins Not all CMS platforms provide SEO-optimised design and code. WordPress offers themes specifically built for SEO, featuring lightweight, clean code that makes it easier for search engine crawlers to index content. Additionally, plugins like Rank Math enhance SEO by adding structured data, improving rich snippet display. Pro Tip: Always choose themes marked as “SEO-friendly” to ensure optimal performance without unnecessary code bloat. 6. Advanced Content Structuring with Categories and Tags Organising content efficiently is vital for both user experience and SEO. WordPress allows for advanced content categorisation through the use of categories, tags, and custom taxonomies. This enables better content organisation and enhances internal linking, which is a key SEO tactic. Best Practice: Implement a logical and SEO-focused taxonomy to improve crawlability and user navigation. 7. Seamless Integration of SEO Tools WordPress stands out for its extensive plugin ecosystem, including top-tier SEO plugins like. These tools offer advanced features, such as XML sitemaps, breadcrumb navigation, and automated on-page optimisation, all crucial for SEO success. SEO Tip: Regularly update and monitor SEO plugins to ensure your website remains optimised according to the latest SEO guidelines. 8. Social Media Integration for Enhanced SEO Signals WordPress simplifies social media integration, allowing you to share content seamlessly across platforms. While social signals are not a direct ranking factor, they can drive traffic and increase user engagement, which indirectly boosts your SEO performance. Implementation: Use plugins like Jetpack for social media sharing buttons and automated post scheduling, extending your content’s reach and visibility. 9. Easy Management of Optimised Media Images and other media need to be properly optimised for both user experience and SEO. WordPress allows you to add alt tags, captions, and descriptions to images, improving both accessibility and SEO rankings. Plugins like Smush can also compress images, speeding up load times without compromising quality. SEO Tip: Always compress images and add keyword-rich alt tags to improve rankings on both image and web search. 10. Support for Schema Markup and Structured Data Adding structured data helps search engines understand your content contextually, making it more likely to appear in rich snippets and knowledge panels. WordPress supports schema markup plugins, which simplify the implementation of structured data without the need for coding. Best Practice: Use tools like Rank Math to automatically generate schema markups for your pages and posts, enhancing SERP visibility. 11. Regular Updates Aligned with SEO Trends WordPress is continuously updated to align with SEO best practices. The platform benefits from a large community of developers who ensure regular updates to plugins, themes, and the core CMS. These updates often include improvements in security, performance, and SEO capabilities. Technical Consideration: Keeping WordPress and all installed plugins updated ensures compatibility with the latest Google algorithm updates and SEO guidelines. Conclusion WordPress's combination of SEO-optimised themes, extensive plugin support, mobile responsiveness, and performance optimisation makes it the ideal CMS for businesses seeking to improve their search engine rankings. Its flexibility, paired with consistent updates and technical features like schema support and custom URLs, ensures that websites built on WordPress are positioned for long-term SEO success. --- ### 14 Ways AI Can Enhance Your SEO Strategy > We gathered insights from SEO specialists and CEOs to uncover fourteen innovative ways to enhance your SEO strategy using AI. Click to learn more! - Published: 2024-05-23 - Modified: 2024-05-23 - URL: https://georgepapatheodorou.com/enhance-seo-strategy-with-ai/ - Categories: SEO We gathered insights from SEO specialists and CEOs to uncover fourteen innovative ways to enhance your SEO strategy using AI. Click to learn more! In the fast-evolving realm of search engine optimisation, leveraging artificial intelligence can be a game-changer. We gathered insights from SEO specialists and CEOs to uncover fourteen innovative ways to enhance your SEO strategy using AI. From consulting ChatGPT for strategy insights to forecasting SEO trends with predictive analytics, these professionals reveal their top recommendations. Consult ChatGPT for SEO Strategy Insights Utilize SEMrush for Keyword Analysis Employ Clearscope for Content Optimization Optimize with Adaptify AI's Content Tools Predict Search Behavior with Machine Learning Enhance Research with AI Comparative Analysis Generate Personalized Content with Generative AI Improve SEO with AI-Powered Predictive Analytics Tailor SEO with AI-Driven User Analytics Refine SEO Using AI for Keyword Forecasting Enhance SEO with Machine Learning Analysis Optimize Semantic Search with AI Tools Adjust Content in Real-Time Using AI Drive Growth with AI-Powered SEO Tools Consult ChatGPT for SEO Strategy Insights Tap into the intelligence of ChatGPT by having a conversation with it about your SEO strategy. It always helps to have another set of "eyes" on your SEO strategy and what you're planning to implement each month as you grow your SEO. Here are the steps: Go to ChatGPT and prompt it that it is an SEO expert that has built hundreds of SEO strategies for companies like yours. Type out your current SEO strategy, outlining how you're approaching content, backlinks, technical aspects, and analytics. Prompt ChatGPT to analyze your strategy and find holes in it. Continue the conversation with ChatGPT, asking about specific parts of your strategy and how they can be improved. As you do this over and over, you'll find new ideas for your SEO strategy, and it will come out stronger than it was going into the "conversation. " I highly recommend this because it opens your eyes to blind spots you may not personally be thinking about. It's a great exercise to run once every month or quarter to continually seek improvements to your SEO strategy. Connor Gillivan, Entrepreneur, Owner and CMO, TrioSEO Utilize SEMrush for Keyword Analysis One of the reasons AI is a game-changing tool in SEO is its advanced algorithms and predictive analytics, which are capable of understanding and mimicking human behavior. By incorporating AI into an SEO strategy, websites can easily generate traffic and rank high in search engines. SEMrush is one of the tools we have been relying on for more than two years now. This magic tool works wonders when analyzing keywords. It shows accurate data for keyword difficulties, keyword volume, and keyword traffic for specific regions. Since we are focused on the Asian and American markets, SEMrush helps us analyze keywords searched by the majority of our targeted audience. With SEMrush, you can check organic and paid traffic of your competitors and make informed decisions. Manish Nigam, SEO Executive, Travel Portal Solution Employ Clearscope for Content Optimization One effective way I leverage AI to enhance my SEO strategy at Dental SEO Expert is by utilizing AI-driven content optimization tools like Clearscope. These tools help automate the process of keyword research, content generation, and SEO audits, which ensures that our content not only ranks well but also resonates with our audience. AI allows me to focus on strategic decision-making and creative aspects of content development, ensuring we remain both competitive and innovative in our SEO approach. I recommend this strategy because it significantly improves the efficiency and accuracy of SEO tasks. AI tools can analyze vast amounts of data quickly, identify trends, and suggest optimizations that might take much longer to identify manually. This capability is crucial for staying ahead in a rapidly changing SEO landscape, where timely and relevant content significantly impacts search engine rankings. Ihor Lavrenenko, CEO, Dental SEO Expert Optimize with Adaptify AI's Content Tools One powerful way I've effectively leveraged AI to enhance our SEO strategies at Adaptify AI involves using our automated content generation and optimization capabilities. This approach capitalizes on AI's ability to analyze vast amounts of data and identify emerging trends and highly-targeted keywords that might be missed by traditional methods. For example, our tool collects trusted content and rewrites it to optimize for Google's E-E-A-T, focusing on expertly presenting information, which Google highly values in its rankings. This tool also supports smart inbound and outbound linking, further enhancing SEO potential. In my experience, the immediate impact of using AI-driven content strategies is a significant increase in organic search visibility. Specifically, through Adaptify AI's content capabilities, we've seen client websites achieve higher rankings and more traffic. The AI not only identifies the optimal keywords but also suggests the content structure that's most likely to resonate with both users and search algorithms. I recommend this strategy because it automates and streamlines the oftentimes labor-intensive process of content creation and SEO optimization. By using AI to craft and manage dynamic content that aligns with the latest SEO standards, businesses can stay ahead of algorithm changes and user trends. This AI-powered approach ensures that your SEO efforts are not just reactive but proactive, keeping your digital presence strong and competitive. Hansjan Kamerling, Co-Founder, Adaptify AI Predict Search Behavior with Machine Learning One way to leverage AI to enhance your SEO strategy is by using machine-learning algorithms to analyze and predict search engine behavior. This can help understand user intent and optimize content to match search queries more effectively. By utilizing AI in this way, you can stay ahead of the curve and adapt to the constantly evolving search algorithms. This strategy is recommended because it allows for more targeted and personalized content creation, improving search ranking and better user engagement. Additionally, AI can help identify and capitalize on emerging keyword trends, giving your SEO efforts a competitive edge. Thomas Niemczewski, SEO Specialist, Dream Chasers Enhance Research with AI Comparative Analysis I use AI when I optimize my content, not to write the content but to help me with the research. So, I use AI to compare the content pieces ranking above me and point out what they're covering that I'm not. Based on this, I often get a lot of great insights. So, my favorite prompt is as follows: I want you to help me analyze my web page in depth against a few other web pages and find the topics that it lacks. Here is my article: Here is the first article to analyze my web page against: Here is the second article to analyze my web page against: Please read my web page and the other web pages provided, and tell me everything that my web page is missing. Phillip Stemann, SEO Consultant, Phillip Stemann Generate Personalized Content with Generative AI One impactful way we utilize AI at First Pier to enhance our SEO strategy is through the integration of Generative AI for creating highly personalized content. This approach uses AI to analyze user behavior and preferences, enabling us to develop content that not only targets specific user groups but also adapts to their evolving needs. For example, we deployed Generative AI tools to customize product descriptions and recommendations, which significantly boosted user engagement and conversion rates. In one case, using Generative AI allowed us to tailor the shopping experience on an e-commerce site by dynamically generating personalized product recommendations based on a user's past interactions and search behaviors. This not only improved our SEO by increasing the time spent on site and reducing bounce rates but also lifted sales conversions by 30% over three months. I strongly recommend leveraging AI to enhance SEO strategies because it provides a scalable way to deliver personalized experiences that meet users' specific needs and search intents. This alignment significantly boosts the relevance and authority of your content in search engines, leading to higher organic rankings. The sophistication of AI tools today means they can intuitively adjust to changes in user behaviors and search engine algorithms, ensuring your SEO efforts are not just reactive but proactively aligned with market dynamics. Steve Pogson, Founder, First Pier Improve SEO with AI-Powered Predictive Analytics One powerful way we've leveraged AI at Savvy Gents, Inc. to enhance our SEO strategy is by using AI-powered predictive analytics. This technology assists us in understanding and anticipating customer behaviors and preferences, allowing us to optimize our clients' content more effectively for target audiences, which in turn improves search rankings. For instance, for an e-commerce client in Fayetteville, we integrated AI tools to analyze user interaction data and search patterns. This analysis provided insights that fueled decisions for keyword optimization and content personalization, ensuring that the content not only drove user engagement but was also purpose-built to perform well under current SEO parameters. As a result, the client saw an improvement in organic search traffic by over 30% within a few months of implementation. I recommend this strategy to anyone looking into refining their SEO tactics because it not only aligns your content with user intent but also adapts to changes in search engine algorithms effectively. Predictive analytics can preemptively tailor SEO strategies based on target="_blank" rel="noopener">Savvy Gents, Inc Tailor SEO with AI-Driven User Analytics We leverage AI to enhance our SEO strategy by utilizing AI-driven analytics and target="_blank" rel="noopener">Rohit Vedantwar, Co-Founder and Director, Supramind Digital Refine SEO Using AI for Keyword Forecasting I use AI to refine keyword research and content trends. For example, AI tools can help with predicting emerging keywords before they become mainstream (with search volume), providing a competitive edge in SEO strategy. This approach not only saves time but also ensures your content aligns closely with audience interests and search engine criteria. Andy Hathaway, Google Ads Specialist, Clarity PPC Enhance SEO with Machine Learning Analysis In my work, leveraging AI for improving SEO strategies involves the use of machine learning to refine keyword research and content creation. Specifically, employing AI tools allows for a deeper analysis of keyword effectiveness combined with user intent, which significantly enhances content relevance and search engine ranking. For example, in my recent projects highlighted earlier, I utilized an AI-powered tool that analyzed extensive data sets to identify not only high-volume keywords but also those with high user engagement and low competitive usage. This nuanced approach helped tailor content that precisely targeted audience queries, leading to increased organic visibility and engagement. One specific case involved a tech sector client where, by applying these AI insights, we managed to increase their organic search traffic by 31% over four months. We achieved this by pinpointing emerging tech trends and integrating related keywords into various content forms in alignment with real-time search behaviors observed via AI analytics. This strategy is highly recommended as it caters to dynamic search trends, ensuring that the content remains relevant and the SEO strategy adaptive to changes in user search patterns. Brian Kratt, Founder and CEO, Plumb Development, Inc Optimize Semantic Search with AI Tools In my extensive experience as a seasoned executive specializing in marketing strategies at a high level, I have found tremendous success integrating AI to enhance our SEO strategy by focusing on semantic search optimization. This technique leverages AI to understand the context behind search queries, not just the keywords. By utilizing AI tools that assess the intent and nuances of user queries, we can create content that aligns more precisely with what potential customers are actually searching for. For instance, we applied this strategy in a recent project where we used AI to analyze search patterns and predict emerging trends. This not only allowed us to optimize existing content but also to create new content that addressed unmet needs and queries before they became highly competitive keywords. As a result, we saw a significant uplift in organic search rankings and user engagement because our content was both highly relevant and timely. I highly recommend the adoption of AI for semantic search optimization in SEO strategies. This approach not only enhances the visibility of your content in search engines but also increases the relevancy for users, leading to better engagement rates and ultimately, higher conversion rates. AI's capability to process and analyze large datasets quickly enables a proactive rather than reactive approach to SEO, keeping your content one step ahead of market trends. Timothy J Williams, Principal Consultant, Thinksia Adjust Content in Real-Time Using AI One effective way I've leveraged AI in enhancing our SEO strategies at AQ Marketing involves the use of AI for real-time content adjustment and user engagement analysis. This approach is crucial because the landscape of SEO is continually evolving, and staying ahead requires adjusting to both algorithm changes and user behaviors quickly. For example, we utilized AI tools to monitor the performance of various content types and their engagement metrics across different platforms. This ongoing analysis allowed us to identify which content performs best and why. Based on real-time data, we could dynamically adjust our SEO tactics by altering keyword usage, tweaking meta descriptions, and even shifting the content presentation style to enhance user engagement. In one instance, this method enabled a newly optimized article to climb quickly in search rankings, leading to a 20% increase in organic traffic within just a few weeks. This not only improved our overall SEO performance but also significantly boosted the client's brand visibility and engagement rates. I recommend this AI-driven approach because it seamlessly integrates into the continual optimization cycle that modern SEO requires, ensuring that your content always resonates with both audience preferences and search engine criteria, maximizing both visibility and engagement. Robert P. Dickey, President and CEO, AQ Marketing Drive Growth with AI-Powered SEO Tools I leverage AI-powered tools for content optimization and keyword research to enhance my SEO strategy. These tools analyze vast amounts of data, identifying trends and patterns that inform my content creation and optimization efforts. By leveraging AI, I can quickly identify high-potential keywords, understand user intent, and fine-tune my content for maximum search visibility. This strategy not only saves time but also ensures that my content remains relevant and competitive in the ever-changing landscape of search engine algorithms. Ultimately, AI-driven SEO empowers me to make target="_blank" rel="noopener">Tim Woda, Founder, White Peak --- ### The Importance of SEO: 15 Benefits of Search Engine Optimisation for Your Business > SEO is essential for digital marketing, offering numerous benefits to help businesses achieve their goals. Here are 15 key reasons why SEO is crucial for your business. - Published: 2024-05-16 - Modified: 2024-05-16 - URL: https://georgepapatheodorou.com/importance-of-seo/ - Categories: SEO SEO is essential for digital marketing, offering numerous benefits to help businesses achieve their goals. Here are 15 key reasons why SEO is crucial for your business. Search Engine Optimisation (SEO) is a critical component of digital marketing, offering numerous benefits that help businesses achieve their goals. Here are 15 key reasons why SEO is essential for your business. Organic Search Is a Good Source of Website Traffic Organic search remains one of the most valuable traffic sources for websites. When your site ranks highly on search engines like Google, it attracts users who are actively looking for the products or services you offer. This traffic is highly targeted and often more likely to convert than visitors from other sources. Ranking on the first page of search results can significantly increase your visibility and drive consistent, high-quality traffic to your website. SEO Is Cost-Effective Compared to paid advertising, SEO offers a cost-effective way to generate leads and sales. While PPC campaigns require ongoing investment to maintain visibility, the results from SEO can last much longer with relatively lower ongoing costs. By investing in SEO, businesses can achieve a higher return on investment (ROI) over time, making it a sustainable and budget-friendly marketing strategy. SEO Complements Paid Marketing Efforts SEO and paid marketing efforts like PPC can work together synergistically. SEO can help improve the quality score of your PPC campaigns, reducing the cost per click. Additionally, a strong organic presence can reinforce the trust and credibility established by paid ads. Combining SEO with PPC allows businesses to cover more ground in search engine results pages (SERPs) and maximise their online visibility. SEO Builds Trust, Credibility, and Brand Recognition High search engine rankings signal to users that your website is a credible and authoritative source of information. Trust and credibility are essential for building a strong brand reputation. Effective SEO involves creating high-quality content and earning backlinks from reputable sources, both of which contribute to greater brand recognition and authority in your industry. SEO Connects You with Customers Throughout the Buyer’s Journey SEO helps you reach potential customers at every stage of the buyer’s journey, from initial awareness to the decision-making phase. By optimising your content to address the needs and questions of your audience at each stage, you can guide them through the sales funnel and increase the likelihood of conversion. Content such as blog posts, how-to guides, and product pages can attract and engage users at various points in their journey. SEO Is a Scalable Growth Channel One of the significant advantages of SEO is its scalability. As your business grows, your SEO efforts can scale accordingly. By continuously optimising your website and content, you can attract more traffic and generate more leads over time. SEO allows for sustainable growth, adapting to changes in your business and the market without requiring a proportional increase in budget. SEO Best Practices Help Your Overall Marketing Performance Implementing SEO best practices can enhance the performance of your entire marketing strategy. For instance, optimising website speed, mobile friendliness, and user experience not only improve your search rankings but also benefit your social media and email marketing efforts. A well-optimised site ensures that all your digital marketing channels perform at their best, delivering a cohesive and effective user experience. SEO Reflects Consumer Behaviour Changes SEO helps you stay attuned to changes in consumer behaviour and preferences. Through keyword research and analysis, you can gain insights into what your audience is searching for and how their needs evolve over time. This information is invaluable for creating content, services and/or products that meet their demands, ensuring that your business remains relevant and competitive. SEO Results Are Quantifiable One of the key benefits of SEO is that its results are measurable. Using tools like Google Analytics, Search Console, Ahrefs etc you can track various metrics, such as organic traffic, keyword rankings, and conversion rates. These insights allow you to evaluate the effectiveness of your SEO efforts, identify areas for improvement, and make target="_blank" rel="noopener">SEO and content marketing go hand in hand, with each supporting the other’s goals. High-quality, optimised content can drive organic traffic and improve search rankings, while SEO ensures that your content reaches a wider audience. By creating valuable content that addresses your audience’s needs, you can enhance your content marketing efforts and achieve better results. In conclusion, SEO offers numerous benefits that can help your business grow, attract more customers, and stay competitive in the digital landscape. By investing in SEO, you can build a strong online presence, improve your marketing performance, and achieve long-term success. If you’re ready to take your website to the next level with expert SEO strategies, get in touch with me today. Let’s work together to unlock the full potential of your business online. --- ### How Content Marketers Can Use AI to Boost SEO > This article explores how AI tools can enhance SEO, including content optimisation, keyword analysis, and improving user experience. - Published: 2024-05-14 - Modified: 2024-05-16 - URL: https://georgepapatheodorou.com/use-ai-to-boost-seo/ - Categories: SEO This article explores how AI tools can enhance SEO, including content optimisation, keyword analysis, and improving user experience. In the fast-evolving landscape of digital marketing, content marketers are turning to AI to stay ahead in the SEO game. We've gathered insights from SEO executives and marketing leaders to share how they harness AI tools for a competitive edge. From generating blog outlines to streamlining content creation with Jasper AI, explore the thirteen innovative strategies recommended by our experts. Generate Blog Outlines with AI AI-Powered Research and Topic Clustering Optimize Content for Search Intent with AI Fill Content Gaps Using AI Analysis Enhance SEO with AI-Driven Keyword Insights Leverage AI for target="_blank" rel="noopener">Niket Sharma, Search Engine Optimization Executive AI-Powered Research and Topic Clustering AI is an absolute game-changer for content marketing and its effect on SEO. Think of AI tools as your digital research assistant on steroids! The bots can trawl through search data in vast quantities, picking out super-relevant keywords, including those long-tail niche phrases your site is actually using. AI can even help you peek at what your competitors are ranking for, thus providing you valuable insight into your own content strategy. AI tools don't stop at research. They also analyze the existing content on your website and compare it with top-ranking pages for a particular topic. That's where they start making suggestions for everything, starting with the keywords you ought to be using more often, to tweaking your writing, aimed at increasing readability or improving the overall relevance of your content to a particular search. Another use would be the ability to identify new trending topics or angles on a subject that your audience is really actively searching for. A strategy that I apply a lot is even enabled by AI: topic clustering. Basically, what I do is feed a tool a bunch of related search queries, and it spits them out into clusters based on intent. This gives me a clear road map for crafting a pillar piece of content addressing one core topic, then developing smaller, more niche articles that support it based on the clustered subtopics. Search engines love this approach because it clearly displays the expertise of your site in an area, building your authority and increasing your chances of high rankings. Moreover, it provides an excellent user experience—by making it easy to find related content, you may even keep them on your site longer. Hamzah Khadim, President and CEO, Logik Digital Optimize Content for Search Intent with AI AI tools are like our secret weapon in the SEO battlefield. One specific way we leverage AI in content marketing is through natural-language-processing algorithms to analyze search intent and optimize content accordingly. By understanding the nuances of user queries, we craft content that not only ranks higher but also resonates deeply with our audience. It's like having a supercharged compass, guiding us toward creating content that not only attracts but genuinely engages and satisfies our target audience. Ryan Doser, Co-Founder, AI Insider Tips Fill Content Gaps Using AI Analysis I use AI tools to help me find gaps in my content. What I do is, once I have my piece of content written, I'll load my copy along with the content from the top two to three articles that are currently ranking for the keyword I'm targeting into ChatGPT. Then, I'll ask what's missing from my article that is covered in the top articles. This often gives me solid ideas to add to my article. Once I update the article with the missing content, I'll then load it back into ChatGPT and ask if there is anything else I should be covering. This often gives me ideas that aren't covered in either my article or the top posts. Logan Thompson, Co-Founder, Volume11 Enhance SEO with AI-Driven Keyword Insights In my role overseeing business strategies that intersect digital marketing with technological innovation, I have witnessed the significant impact AI can have in streamlining SEO processes, particularly through enhanced keyword optimization and context-aware content creation. One specific example of how I've utilized AI in content marketing is through the use of AI-powered tools like SEMrush and Ahrefs, which not only suggest highly relevant keywords but also provide insights into search intent and user behavior. This dramatically refines the content creation process. For instance, during a project aimed at boosting organic search visibility for a tech firm, these tools identified a series of underutilized, long-tail keywords that aligned perfectly with the consumer's pain points and our content themes. We incorporated these insights into our content, leading to a 40% increase in organic traffic within a few months. Additionally, AI's capacity for language model training and semantic analysis allows for the creation of content that is not only optimized for keywords but is also contextually aligned with what the target audience is actually searching for. This strategy transcends traditional keyword stuffing, offering a more nuanced approach that significantly enhances both user engagement and SEO effectiveness. By harnessing these AI capabilities, we can automate and scale effective SEO practices, ensuring content not only resonates with the target audience but also adheres to changing search engine algorithms. This approach is essential for businesses looking to maintain a competitive advantage in the dynamic digital landscape. Gary Gilkison, Principal Analyst, Riverbase Cloud Leverage AI for target="_blank" rel="noopener">Rohit Vedantwar, Co-Founder and Director, Supramind Digital Predict Consumer Behavior with AI Tools In my role as the founder and CEO of Cleartail Marketing, I've observed profound impacts of AI on SEO and content marketing that directly contribute to our success and that of our clients. AI tools tremendously aid in understanding and predicting consumer behavior, which is crucial for creating content that not only ranks well but also genuinely engages the audience. For instance, we've utilized AI-driven tools like MarketMuse to analyze existing content across the web for a particular topic, gauge the competitiveness of the topic, and identify gaps in the content that our clients could fill. This tool gives us insights on keyword optimization, ideal content length, and other SEO metrics that enhance content relevance and search ranking. One example was with a client in the tech industry where our AI-enhanced approach led to an increase in their website's organic traffic by over 157% in six months by targeting under-covered yet crucial topics. This AI strategic application propels not just surface-level keyword integration but digs deep into creating a content structure that is both informative and search engine friendly. By leveraging AI for content creation, I can underscore the importance of melding technological insight with human creativity to craft content that meets sophisticated algorithm criteria and addresses the real questions and pain points of the audience. This harmonious integration of AI has been key in not just driving traffic but enhancing the user experience on our clients' platforms. Magee Clegg, CEO, Cleartail Marketing Refine SEO Strategies with AI Content Audits In my role as the CEO of AQ Marketing, I've extensively utilized AI tools to refine our SEO and content marketing strategies. One profound way we've leveraged AI is through content optimization and personalization, which directly impacts SEO by catering to both user intent and search algorithms. For instance, using AI-driven tools like MarketMuse, we've been able to conduct comprehensive content audits for our clients. These tools provide insights not only on keyword optimization but also on content structure and user engagement metrics. This AI-guided process leads to highly optimized content that naturally performs better in SERPs because it's more aligned with what users and search engines are looking for. AI has proven indispensable in identifying gaps in content and suggesting topics that are currently underserved. By filling these gaps, our content becomes more authoritative and comprehensive, which enhances user trust and increases the dwell time on our sites—key metrics that search engines consider when ranking content. This strategy of using AI to guide content creation and improvement ensures continuous growth in organic traffic and engagement, which is why I highly recommend it in any SEO-focused digital marketing strategy. Robert P. Dickey, President and CEO, AQ Marketing Personalize Content Using AI Analysis In my role as a Fractional Chief Marketing Officer specializing in digital transformation, I've had considerable success using AI to optimize SEO through detailed content personalization. AI-powered tools analyze user interaction and engagement patterns, which allows for creating highly targeted content that not only meets SEO needs but also exceeds user expectations. One tangible method I employ involves using AI platforms like MarketMuse or Clearscope, which provide insights into the specific content needs within an industry or niche. For example, for a recent project with a SaaS provider, we implemented AI to identify gaps in existing content and suggested revisions or new topics that would align more accurately with user queries. This not only boosted our SEO rankings but also increased engagement as the content was precisely what our target audience was searching for. I recommend this strategy because it effectively blends target="_blank" rel="noopener">Haiko de Poel, Owner, Mass Impact Optimize Articles with AI-Powered 'Wiki' Mode In my role as a product designer and marketing consultant for SaaS platforms, I've found AI to be a critical tool in enhancing SEO through content marketing. Specifically, at Adaptify AI, we use AI to rewrite and optimize content while ensuring it aligns with Google’s E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) guidelines. This approach not only improves SEO rankings but also ensures the content satisfies the end user's informational needs. For instance, our 'Wiki' Mode has been particularly effective. This mode uses AI to collect high-authority discussions and content from platforms like Reddit and Quora and restructures them into cohesive, optimized articles. By doing this, we generate content that is not only rich in keywords but also extremely relevant and engaging for the readers, tapping effectively into organic search traffic. This strategy leverages AI's ability to analyze vast amounts of data and extract what is most relevant to users' search intents, which is indispensable in today's competitive digital space. By utilizing these AI-driven techniques, we provide content that is both search engine friendly and deeply informative, significantly enhancing user engagement and SEO effectiveness. This detailed approach goes beyond traditional keyword stuffing, offering value that is accurately tailored to both human readers and search algorithms. Hansjan Kamerling, Co-Founder, Adaptify AI Predict High-Value Keywords with AI Research Content marketers can leverage AI tools to enhance SEO by using them to optimize content for search intent and relevance, which are critical for ranking high in search engine results. One specific way to use AI in content marketing is by utilizing AI-powered keyword research tools. These tools go beyond traditional keyword search by analyzing search patterns and user behavior to predict more accurately which keywords will drive traffic and engagement. I recommend this strategy because it allows marketers to craft content that is not only optimized for SEO but also highly tailored to the target audience's needs and search behaviors. By focusing on predicted high-value keywords, content marketers can more effectively attract and engage visitors, leading to improved SEO rankings, higher page views, and increased conversion rates. This method ensures that content is both discoverable and valuable to users, aligning SEO efforts with user satisfaction. Omer Lewinsohn, General Manager and Marketing Expert, Management. org Improve Content Depth with AI Optimization Tools Content marketers can harness AI tools to significantly enhance SEO efforts by optimizing content for search engines and users alike. One specific way to leverage AI in content marketing is through the use of AI-driven content analysis and optimization tools, such as Surfer SEO or SEMrush's Writing Assistant. These tools utilize AI to analyze existing content against current top-ranking pages for specific keywords, providing actionable insights and recommendations on how to improve content depth, relevance, and SEO friendliness. For instance, these AI tools can suggest optimal keyword densities, recommend related keywords (often those not initially considered), and even guide the overall structure of the article to align with successful competitor content. This kind of AI-assisted optimization ensures that the content not only matches but also surpasses the quality and comprehensiveness of current leading pages, increasing its chances of ranking higher in SERPs. I recommend this strategy because it directly addresses the core factors that search engines consider when ranking content: relevance, authority, and user engagement. By systematically improving these aspects, content marketers can effectively boost their SEO performance, drive more organic traffic, and engage users more deeply. Additionally, using AI tools streamlines the process of content optimization, making it more efficient and less susceptible to human error or oversight. This leads to consistently higher-quality content that is more likely to achieve and maintain good rankings. Chad DeBolt, Founder, Surchability Streamline Content Creation with Jasper AI At Centime, we effectively use AI tools like Jasper AI to boost our SEO and streamline content creation. A key tool in our arsenal is the Jasper Chat add-on for Google Docs, which integrates seamlessly with our content workflows. This feature allows us to harness our previously trained Jasper Brand Voice and Knowledge Base directly within Google Docs. This capability is essential for ensuring a consistent brand voice and optimizing our content for SEO purposes quickly and efficiently. I highly recommend this approach because it merges AI's speed and accuracy with human creativity, allowing us to produce tailored, high-quality content rapidly. This method proves invaluable in the fintech industry, where staying relevant and visible in search results is critical. Aimie Ye, Director of Content Marketing, Centime AI Limitations While AI tools have revolutionized content creation and SEO, they aren't perfect. One of their main limitations is their reliance on existing data, which can sometimes be biased or outdated. This means that the insights or content they generate might not always be entirely accurate or relevant. Additionally, AI often lacks the ability to grasp the subtle nuances and emotional depth that human writers bring to the table. Crafting content that truly resonates with your audience requires a personal touch and an understanding of context that AI simply can't replicate. Therefore, it's essential to use AI as a helpful assistant rather than a complete replacement for human creativity and judgment. Regularly reviewing and fine-tuning the content produced with AI ensures it meets the high standards your audience expects. Ethical Considerations Using AI in content creation comes with its own set of ethical challenges. Authenticity and trust are crucial for any brand, and over-relying on AI-generated content can risk undermining these values. It's important to be transparent with your audience about when and how AI is used in your content process. This honesty helps maintain credibility and trust. Moreover, responsible AI use means respecting user privacy and ensuring that any data used for AI training is ethically sourced and handled. Balancing AI's capabilities with a commitment to ethical practices not only boosts your SEO efforts but also reinforces your brand's integrity and relationship with its audience. ---